I am a fashion designer with a solid foundation in creative design, currently expanding my expertise through a Master’s in Marketing. I combine creative expertise with a strong understanding of Fashion Market, Social Media, Consumer behavior, and trend research. With expertise in design software like Photoshop, I focus on aligning design decisions with brand positioning and target market needs.

Anum Rashid

I am a fashion designer with a solid foundation in creative design, currently expanding my expertise through a Master’s in Marketing. I combine creative expertise with a strong understanding of Fashion Market, Social Media, Consumer behavior, and trend research. With expertise in design software like Photoshop, I focus on aligning design decisions with brand positioning and target market needs.

Available to hire

I am a fashion designer with a solid foundation in creative design, currently expanding my expertise through a Master’s in Marketing. I combine creative expertise with a strong understanding of Fashion Market, Social Media, Consumer behavior, and trend research. With expertise in design software like Photoshop, I focus on aligning design decisions with brand positioning and target market needs.

See more

Language

Urdu
Fluent
English
Fluent
Portuguese
Beginner

Work Experience

Fashion designer at Batik Studio
November 18, 2024 - August 8, 2025
Pro-efficient work with photoshop. Designed seasonal collections in line with brand identity, target market, and commercial objectives. Collaborated with cross-functional teams to develop collections and manage shoots. Contributed to collection planning with consideration for pricing, materials, and production constraints. Developed original garment concepts from initial sketches to final samples.
Fashion designer at Republic Womenswear
June 1, 2023 - July 3, 2024
Fashion Internee. Learned technical and digital skills. Conducted trend research and market analysis to inform design direction. Worked on time management with couture techniques. Researched competitor collections and market pricing to support design decisions.

Education

Masters in Marketing at ISCTE BUSINESS SCHOOL- IUL
September 10, 2025 - May 11, 2026
Bachelor's in Fashion Design at PIFD- Pakistan Institute of Fashion and Design
September 1, 2020 - July 30, 2024
Diploma at IFM- Institut Français de la Mode
July 7, 2023 - July 28, 2023

Qualifications

Semi-Finalist for L'Oréal BrandStorm 2026
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Education