I'm Precious Anurugwo, a creative content strategist, digital storyteller, and social media specialist based in Abuja, Nigeria. I craft impactful storytelling and visuals to build brands. I'm passionate about fashion, beauty, and lifestyle, and I thrive at the intersection of creativity and strategy—creating content that looks good and connects deeply with audiences. My journey has taken me from leading content direction for fashion and lifestyle brands like Berry's Obsession and Dressmore to managing large-scale creative projects with The Creatives Community. I've developed expertise in creative direction, campaign strategy, content production, and project management. Whether producing cinematic visuals, developing viral storytelling formats, or managing partnerships and events, I bring intentionality, originality, and measurable impact to everything I create. I'm committed to helping brands and communities stand out, connect authentically, and grow in today's fast-paced digital landscape.

Precious Anurugwo

I'm Precious Anurugwo, a creative content strategist, digital storyteller, and social media specialist based in Abuja, Nigeria. I craft impactful storytelling and visuals to build brands. I'm passionate about fashion, beauty, and lifestyle, and I thrive at the intersection of creativity and strategy—creating content that looks good and connects deeply with audiences. My journey has taken me from leading content direction for fashion and lifestyle brands like Berry's Obsession and Dressmore to managing large-scale creative projects with The Creatives Community. I've developed expertise in creative direction, campaign strategy, content production, and project management. Whether producing cinematic visuals, developing viral storytelling formats, or managing partnerships and events, I bring intentionality, originality, and measurable impact to everything I create. I'm committed to helping brands and communities stand out, connect authentically, and grow in today's fast-paced digital landscape.

Available to hire

I’m Precious Anurugwo, a creative content strategist, digital storyteller, and social media specialist based in Abuja, Nigeria. I craft impactful storytelling and visuals to build brands. I’m passionate about fashion, beauty, and lifestyle, and I thrive at the intersection of creativity and strategy—creating content that looks good and connects deeply with audiences.

My journey has taken me from leading content direction for fashion and lifestyle brands like Berry’s Obsession and Dressmore to managing large-scale creative projects with The Creatives Community. I’ve developed expertise in creative direction, campaign strategy, content production, and project management. Whether producing cinematic visuals, developing viral storytelling formats, or managing partnerships and events, I bring intentionality, originality, and measurable impact to everything I create. I’m committed to helping brands and communities stand out, connect authentically, and grow in today’s fast-paced digital landscape.

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Experience Level

Language

English
Advanced

Work Experience

Social Media Influencer | Content Creator at Self-Employed
January 1, 2023 - Present
Create and curate content for Fashion, Beauty, and Lifestyle brands, resulting in increased engagement and brand awareness. Develop and implement social media strategies to grow followers and boost online presence. Collaborate with brands, photographers, and stylists on content projects, ensuring timely delivery and high-quality output. Analyze engagement metrics and adjust content strategies to optimize results. Also serve as Project Manager to a creative community.
Content Creator at The Creatives Community (Freelance / Personal Brand work)
May 1, 2023 - Present
Lead content creation and storytelling for fashion, beauty, lifestyle, and community niches. Develop engaging visuals and copy; drive social media strategy, content production, and partnerships. Produce high-quality photos, videos, and reels with cinematic direction; repurpose content across Instagram, TikTok, and YouTube; collaborate with photographers, videographers, and creative teams to execute high-impact campaigns; manage events and community engagement; track insights to optimize performance.

Education

BSc in History and International Relations at Imo State University, Owerri, Nigeria
February 1, 2018 - April 1, 2023
Bachelor's Degree in Content Creation & Storytelling (Social Media Strategy) at Imo State University
January 11, 2030 - November 30, 2025

Qualifications

CapCut and Canva
March 5, 2022 - March 27, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services
    uniE608 Portfolio/ Content Board
    As a multifaceted creative, I've always been driven by a passion of storytelling and sel-expression. Through my work as a fashion and beauty model, I've had the opportunity to collaborate with incredible brands bringing their vision to life.