Versatile marketing and content professional with experience across digital campaigns, SEO, paid media, social growth; planned and executed cross-channel campaigns; built brand assets; led content calendars; produced pitches; built relationships with speakers, vendors, and partners; delivered client presentations; contributed to business growth and long-term partnerships; created content across social channels, digital assets, events, and video productions.

Senior Content Writer at Self-employed / Freelance

Versatile marketing and content professional with experience across digital campaigns, SEO, paid media, and social growth. Skilled at optimizing web performance, multi-channel campaigns, and repurposing content to maximize reach and engagement. Adept at balancing strategy with hands-on execution and reporting, delivering measurable improvements in visibility, conversions, and audience growth. Led content calendars, created paid and organic social strategies, and drove SEO to grow organic visibility.

Drafted, scheduled, and published content for LinkedIn, Instagram, Facebook, and company blogs; produced trailers, social countdowns, and marketing reels; coordinated with agencies, photographers, and stylists; delivered client presentations and pitches; developed insights for campaigns.

Creative Content & Social Media Strategist (Volunteer) at Parent Thread

Volunteer experience developing content strategies, producing engaging social campaigns, and fostering community engagement.

Content Strategist at Aman Diaries

Developed content strategies and produced engaging social campaigns, fostering community engagement.

Content Writer at Spacebar

Produced SEO-driven digital content for e-commerce, product launches, and integrated brand campaigns.

Content Strategist at Interpublic Group (IPG)

Lead integrated content and SEO strategies to drive organic website traffic within 12 months. Built topic clusters and content roadmaps improving first-page keyword rankings by 28%. Defined brand voice and channel strategies across multi-platform campaigns. Collaborated with cross-functional teams to strengthen campaign pitches, contributing to 2 new client partnerships within a financial year. Directed short-form and branded content initiatives increasing social engagement by 38%. Worked with developers to optimize website content and UX, improving conversion rates. Managed cross-channel editorial calendars and performance tracking across SEO, social, and paid campaigns. Represented the brand at industry events and activations, capturing live content, stakeholder interviews, and key moments to create cross-channel assets that extended campaign reach.

Content Strategist at Publicis Groupe

Led content workshops and training sessions to strengthen digital content and SEO expertise. Assisted in building content strategies and contributed to multi-channel campaign planning. Developed and managed content calendars across platforms, ensuring consistent publishing. Produced SEO-driven digital content, increasing organic traffic year-on-year across key accounts. Optimized on-page SEO elements, improving click-through rates. Contributed to e-commerce and product launch campaigns, delivering uplift in campaign engagement. Translated analytics into content optimization strategies, improving landing page conversions.

Junior Content Writer at Spacebar

Wrote and edited content for multiple clients, including Adani Group, The Leela, Amul India, Streax India, Mahindra Group, Streax World Gold Council. Assisted in building content calendars and published across platforms; supported social media content creation and coordination.