From creating Instagram carousels that increased engagement to producing, reporting, and hosting award-winning audio stories, podcasts, and narrative voiceover work, my work centers on platform-optimized storytelling. I am currently exploring new opportunities in audience strategy, content creation, social media management, and storytelling. Most recently, I worked as an Audience Engagement Producer at Capital B News, where I focused on clear, creative communication across social platforms. Drawing from my multimedia background, I developed Instagram templates, web graphics, and visual narratives that helped stories resonate with audiences while supporting growth, engagement, and trust. Before moving into audience work, I was an audio reporter, with work appearing on national NPR newscasts, including All Things Considered, as well as in The Arizona Republic and USA Today. Over the years, my microphone has taken me across Arizona to talk with scientists and the people impacted by their work, through the Mississippi Delta reporting and producing award-winning public radio stories, and to Charlotte, North Carolina, where I supported innovative civic engagement through partnerships with libraries, community organizations, and the local NPR affiliate. I’ve been a fellow with NPR’s Next Generation Radio, the International Women’s Media Foundation’s (IWMF) Gwen Ifill Mentorship Program, and the inaugural Youth250 Bureau, where I consulted with cultural institutions, nonprofits, and community organizations. I also was an early corps member with Report for America. I’m drawn to roles and projects that blend strategy, planning, and creative storytelling across platforms—particularly in spaces focused on audience growth, engagement, and impact. Outside of work, I’m inspired by culture and history, and you’ll likely find me in a record store or vintage shop.

Alexandra Watts

From creating Instagram carousels that increased engagement to producing, reporting, and hosting award-winning audio stories, podcasts, and narrative voiceover work, my work centers on platform-optimized storytelling. I am currently exploring new opportunities in audience strategy, content creation, social media management, and storytelling. Most recently, I worked as an Audience Engagement Producer at Capital B News, where I focused on clear, creative communication across social platforms. Drawing from my multimedia background, I developed Instagram templates, web graphics, and visual narratives that helped stories resonate with audiences while supporting growth, engagement, and trust. Before moving into audience work, I was an audio reporter, with work appearing on national NPR newscasts, including All Things Considered, as well as in The Arizona Republic and USA Today. Over the years, my microphone has taken me across Arizona to talk with scientists and the people impacted by their work, through the Mississippi Delta reporting and producing award-winning public radio stories, and to Charlotte, North Carolina, where I supported innovative civic engagement through partnerships with libraries, community organizations, and the local NPR affiliate. I’ve been a fellow with NPR’s Next Generation Radio, the International Women’s Media Foundation’s (IWMF) Gwen Ifill Mentorship Program, and the inaugural Youth250 Bureau, where I consulted with cultural institutions, nonprofits, and community organizations. I also was an early corps member with Report for America. I’m drawn to roles and projects that blend strategy, planning, and creative storytelling across platforms—particularly in spaces focused on audience growth, engagement, and impact. Outside of work, I’m inspired by culture and history, and you’ll likely find me in a record store or vintage shop.

Available to hire

From creating Instagram carousels that increased engagement to producing, reporting, and hosting award-winning audio stories, podcasts, and narrative voiceover work, my work centers on platform-optimized storytelling. I am currently exploring new opportunities in audience strategy, content creation, social media management, and storytelling.

Most recently, I worked as an Audience Engagement Producer at Capital B News, where I focused on clear, creative communication across social platforms. Drawing from my multimedia background, I developed Instagram templates, web graphics, and visual narratives that helped stories resonate with audiences while supporting growth, engagement, and trust.

Before moving into audience work, I was an audio reporter, with work appearing on national NPR newscasts, including All Things Considered, as well as in The Arizona Republic and USA Today.

Over the years, my microphone has taken me across Arizona to talk with scientists and the people impacted by their work, through the Mississippi Delta reporting and producing award-winning public radio stories, and to Charlotte, North Carolina, where I supported innovative civic engagement through partnerships with libraries, community organizations, and the local NPR affiliate.

I’ve been a fellow with NPR’s Next Generation Radio, the International Women’s Media Foundation’s (IWMF) Gwen Ifill Mentorship Program, and the inaugural Youth250 Bureau, where I consulted with cultural institutions, nonprofits, and community organizations. I also was an early corps member with Report for America.

I’m drawn to roles and projects that blend strategy, planning, and creative storytelling across platforms—particularly in spaces focused on audience growth, engagement, and impact.

Outside of work, I’m inspired by culture and history, and you’ll likely find me in a record store or vintage shop.

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Language

English
Fluent

Work Experience

Audience Engagement Producer at Platform-Optimized Social Storytelling
November 1, 2022 - January 1, 2026
Led creation, scheduling and optimization of multi-platform social content for national audiences; designed original Instagram carousels and custom visual formats; adapted newsroom reporting into accessible formats for social media; drove 3× growth in social audience through platform-specific storytelling and audience strategy; contributed to work nominated for an Online News Association Award for Excellence in Social Media Engagement.
Audio / Podcast Producer at The Arizona Republic
October 1, 2021 - November 1, 2022
Created, produced and hosted a podcast translating complex bioscience research in Arizona; collaborated with reporters, editors and subject-matter experts to develop audio stories.
Civics Reporter at WFAE & Charlotte Mecklenburg Library
June 1, 2020 - October 1, 2021
Selected for a first-of-its-kind public radio and library collaboration focused on community-centered journalism and developing digital resources in response to community needs.
Reporter at Mississippi Public Broadcasting
June 1, 2018 - June 1, 2020
Selected as one of 13 reporters for a competitive fellowship; expanded Mississippi Delta coverage; reported and produced award-winning series on historic flooding and rural community impact; published nationally on NPR, PBS, and USA Today, reaching millions.
Reporter at Arizona PBS
January 8, 2018 - May 8, 2018
Reported sustainability and climate stories using multi-platform storytelling reaching 2 million Arizona households.

Education

Master of Mass Communication at Arizona State University
January 11, 2030 - February 17, 2026
Bachelor of Arts in Journalism at Arizona State University
January 11, 2030 - February 17, 2026

Qualifications

Youth 250 Bureau Fellow — Made By Us
December 31, 2024 - December 31, 2025
Gwen Ifill Mentorship Program Fellow — International Women's Media Foundation
January 11, 2030 - February 17, 2026
Next Generation Radio Fellow — NPR
January 11, 2030 - February 17, 2026
Reporter for America Corps Member
January 11, 2030 - February 17, 2026
Online News Association — Finalist, Excellence in Social Media Engagement (Small Newsroom)
January 11, 2030 - February 17, 2026
Edward R. Murrow Award — First Place, News Series (Regional)
January 11, 2030 - February 17, 2026
Louisiana-Mississippi Associated Press Broadcasters & Media Editors — First Place, Radio Achievement & Documentary Series
January 11, 2030 - February 17, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services
    paper The Lab - Podcast

    "If there’s one thing we’ve learned over the past two years, it’s that science matters.

    The race to understand the coronavirus pandemic put bioscience in the spotlight. Today, the study of things like viral mutations or RNA are part of the daily news, and our daily lives.

    So where does our shared understanding of science lead now? What happens when we start looking not just at viruses and vaccines, but at everything the study of life science is helping to create?

    Those are the questions that launched this podcast, The Lab at azcentral."

    https://www.twine.net/signin