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I’m Audri O Kta, a social media content creator based in Pontianak, focused on growing brands through data-driven short-form video strategies. I specialize in creating engaging Reels/TikToks and social content that connect with the right audience—boosting reach, followers, and qualified leads. In my current role, I plan and execute end-to-end social media strategies (content planning, production, copywriting, and analytics) across Instagram, TikTok, and Facebook. I also track performance weekly, optimize based on insights and platform trends, and continuously improve storytelling and engagement through interactive formats and strong hooks.…I’m Audri O Kta, a social media content creator based in Pontianak, focused on growing brands through data-driven short-form video strategies. I specialize in creating engaging Reels/TikToks and social content that connect with the right audience—boosting reach, followers, and qualified leads. In my current role, I plan and execute end-to-end social media strategies (content planning, production, copywriting, and analytics) across Instagram, TikTok, and Facebook. I also track performance weekly, optimize based on insights and platform trends, and continuously improve storytelling and engagement through interactive formats and strong hooks.

Audri O Kta

Video Editor, Graphic Designer, Social Media Manager, +6

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I’m Audri O Kta, a social media content creator based in Pontianak, focused on growing brands through data-driven short-form video strategies. I specialize in creating engaging Reels/TikToks and social content that connect with the right audience—boosting reach, followers, and qualified leads. In my current role, I plan and execute end-to-end social media strategies (content planning, production, copywriting, and analytics) across Instagram, TikTok, and Facebook. I also track performance weekly, optimize based on insights and platform trends, and continuously improve storytelling and engagement through interactive formats and strong hooks.…I’m Audri O Kta, a social media content creator based in Pontianak, focused on growing brands through data-driven short-form video strategies. I specialize in creating engaging Reels/TikToks and social content that connect with the right audience—boosting reach, followers, and qualified leads. In my current role, I plan and execute end-to-end social media strategies (content planning, production, copywriting, and analytics) across Instagram, TikTok, and Facebook. I also track performance weekly, optimize based on insights and platform trends, and continuously improve storytelling and engagement through interactive formats and strong hooks.

Available to hire

I’m Audri O Kta, a social media content creator based in Pontianak, focused on growing brands through data-driven short-form video strategies. I specialize in creating engaging Reels/TikToks and social content that connect with the right audience—boosting reach, followers, and qualified leads.

In my current role, I plan and execute end-to-end social media strategies (content planning, production, copywriting, and analytics) across Instagram, TikTok, and Facebook. I also track performance weekly, optimize based on insights and platform trends, and continuously improve storytelling and engagement through interactive formats and strong hooks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

DaVinci Resolve Studio

Beginner

Video Toaster

Beginner

Language

English

Intermediate

Indonesian

Fluent

Work Experience

Social Media Content Creator

January 1, 2024 - Present

Develop and execute social media strategy, content creation & production, copywriting, analytics, and community growth. Grew followers from 7,000 to 12,000 in 12 months (+71% YoY, ~5% MoM) using consistent short-form video strategy and optimized posting schedules. Increased organic reach by 70% on Instagram Reels and TikTok through trend-based concepts, strong hooks, and audience-focused storytelling. Improved average engagement rate by 40% using interactive content formats. Generated 150+ qualified leads per month from organic social media to support student acquisition and business growth. Handles end-to-end workflows from video concepting, shooting, editing, and captioning to weekly performance monitoring and strategy optimization.

Social Media Marketing / Social Media Manager

January 1, 2024 - Present

Delivered end-to-end social media strategy across Instagram, TikTok, and Facebook to elevate brand identity, grow audiences, and strengthen online presence. Wrote sharp, engaging copy that encouraged conversations, boosted interactions, and built a more active online community. Produced high-impact Reels and TikTok videos to increase content visibility and audience retention. Collaborated closely with creative and marketing teams to turn insights into fresh, relatable content ideas that kept the brand relevant and consistent.

Social Media Marketer

January 1, 2024 - Present

Developed and executed data-driven content strategies across Instagram, TikTok, and Facebook, driving stronger brand presence and audience growth. Produced high-impact reels and short-form videos, edited with Adobe Premiere Pro and CapCut, and collaborated with creative and marketing teams to translate insights into engaging visuals and copy. Created and managed editorial calendars, crafted on-brand visuals using Photoshop, Illustrator, Canva, and CapCut, and optimized posts for higher engagement and conversions. Proactively turned insights into fresh content ideas that kept the brand relevant and consistent, resulting in improved online community engagement and conversions.

Social Media Marketing at Pontianak Merdeka

January 1, 2024 - Present

Led end-to-end social media strategy across Instagram, TikTok, and Facebook, driving stronger brand presence and audience growth. Produced high-impact reels and TikTok videos, wrote engaging copy, and collaborated with creative and marketing teams to turn insights into fresh, relatable content ideas that keep the brand relevant and consistent.