Available to hire
Web by award-winning, multidisciplinary digital creative working remotely with 14+ years’ professional experience across UX/UI design, creative direction, design management, digital illustration, AI art/video/animation, web3, branding, mentoring, speaking, event organisation, and teaching.
Self-employed creative director/digital designer and onchain artist, commissioned by prominent web3 brands to speak, create custom illustrations, run live art sessions, develop original character/IP designs, design digital wearables, and produce AI-generated art.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX/UI Designer at Freelance Holonym Foundation (Remote)
May 1, 2024 - August 1, 2024Delivered hands-on UI production support for a consumer-facing cryptocurrency wallet product. Designed and built an interactive responsive ambassador programme landing page (Figma + Framer). Updated and refined the existing UI design system and supported UX design and user journey reviews. Audited, reported on, and refined the parent company brand assets during a visual refresh and led brand/visual direction research for a new product.
Managed and documented workload, priorities, processes and progress reporting in Notion. Worked synchronously and asynchronously with a distributed remote-first team at a scaling startup stage.
Creative Director, Digital Designer & Onchain Artist at Aoife O’Dwyer (Remote)
July 1, 2021 - PresentDigital designer and illustrator primarily working in onchain art since 2021. Commissioned by prominent web3 brands to create art, custom illustrations, live art sessions, ambassador content, and original character/IP design. Designs digital virtual wearables, produces AI-generated art, and contributes to brand storytelling through collectible visuals.
Includes personal animated GIF project focused on daily phrases and relatable memes, plus world-building and self-titled flagship illustration collection. Art has been exhibited across multiple international cities.
Creative Director at Salary Each&Other (Dublin & Remote)
January 1, 2021 - June 1, 2022Owned and defined the agency-wide visual design process. Became a trusted contributor to management decisions and internal operations, supporting hiring, onboarding and talent development. Led brand evolution and visual/design-driven business strategy aligned across sales, marketing and talent retention.
Initiated weekly internal sessions for critique and feedback, skill sharing and design culture expansion. Acted as a senior mentor within the internal mentorship programme—developing entry-level UI designers while supporting broader UX design team growth and research work. Hosted local creative live events and spoke at local events; tutored/mentored students through external courses and modules focused on women in design.
Visual Design Course Mentor at UX Design Institute (Dublin, Remote)
June 1, 2020 - March 1, 2022Prepared and presented weekly live online course sessions for visual design students, sharing real-world industry case studies aligned to weekly topics (e.g., colour, typography, layout, design tools, responsive design). Led live project review and feedback sessions and facilitated guided Q&A to help students advance project work.
Provided mentorship, critique, and practical instruction based on student needs and course content.
Senior Visual Designer at Salary Each& Other (Dublin & Remote)
May 1, 2018 - January 1, 2021Owned the visual design process at studio level and across key projects as a high-level individual contributor and UI/visual design specialist. Ran and facilitated client workshops across business needs, strategy, personas and user flows while leading visual design/brand research and crafting advanced UI design concepts.
Collaborated with researchers, designers, content strategists and developers on user research (interviews, A/B testing) to gather and quantify user needs. Solved user and business needs identified during research phases with human-centred solutions that achieved results.
Optimised digital brand assets for web, mobile, app and social media; created/refined design systems to improve, grow and maintain existing systems. Worked short-term in-house with clients including government, tech, finance and telecoms (Salesforce, BNP Paribas and associated teams).
Event Organiser & Host (Founder of Dublin chapter) at Gluug Events (Dublin)
April 1, 2017 - April 1, 2020Founded the Dublin chapter of Gluug, a global creative community running in 40+ cities worldwide. Organised 10 meetups over 3 years, curated event lineups, liaised with speakers, venues and sponsors, and facilitated global brand activations through parent organisation partnerships (e.g., Adobe, Getty Images, Microsoft).
Hosted all live events including venue technical setup. Managed event marketing, direct sales and audience data collection.
Design Lead at Design Le ad / Advertising Agency (Nov 2016 – May 2018 in Dublin)
November 1, 2016 - May 1, 2018Owned creative visual direction for all digital UX/UI projects within an advertising agency. Worked directly with the digital department head to deliver creative oversight alongside developers; mentored fellow UX/UI designers.
Reviewed, refined and implemented improved design-team workflows for process optimization. Maintained a high standard across final design outputs and client handovers; collaborated with creative, social strategy and marketing teams and supported agency-level pitch decks and marketing assets to win projects.
Senior UX/UI Designer at Kooba
March 1, 2015 - November 1, 2016Led digital design on multiple key projects. Ran and contributed to UX/UI design workshops. Produced UX/UI deliverables including personas, empathy maps, user flows, site maps, wireframes, concept mock-ups, responsive layouts and prototypes.
Communicated clearly with developers and business leads on design handovers and feedback; worked closely with clients; mentored junior designers/interns and participated in regular project and process reviews.
UX/UI Designer at iSeek
June 1, 2012 - February 1, 2015Led the creative direction and production of web design projects, participating across the process from initial client meetings and brief creation through UX research, planning, site mapping and wireframing, all stages of UI and visual design, and project management, testing and final review. Experience included logo design, email campaign design, and preparing images and video for web use.
Education
Ordinary Degree (Incomplete) at Crawford College of Art & Design, Cork, Ireland
January 1, 2006 - December 31, 2008QQI Level 5 at Desmond College, Co. Limerick, Ireland
January 1, 2005 - December 31, 2006Qualifications
Blockchain, DeFi, Fintech & AI Foundations (SheFi Digital Assets Cohort 10 & 17)
January 1, 2023 - December 31, 2026Public Speaking & Leadership (UPFRONT Bond 1 Graduate Online)
January 1, 2020 - December 31, 2020UX Foundation Training Certificate (UX Design Institute, Dublin)
January 1, 2019 - December 31, 2019Design Management Professional Diploma
January 1, 2021 - August 4, 2026Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Education, Professional Services, Non-Profit Organization, Telecommunications, Government, Other, Gaming, Consumer Goods, Energy & Utilities, Retail, Travel & Hospitality, Healthcare, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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