I am Aparna Dubhir, a creative and results-driven digital marketing and social media professional with a strong foundation in content strategy, audience engagement, and online research. I’ve built a decade-long track record across marketing, education, and business development in India and the UK, delivering campaigns that boost brand visibility and community engagement. Currently, I serve as a Digital Marketing & Sales Associate at Barnardo’s in the UK, where I lead digital outreach and retail marketing initiatives. I blend storytelling with data-driven insights to drive growth and impact, collaborating with marketing and retail teams to create impactful campaigns. I’m excited to contribute to innovative, growth-focused digital marketing teams and bring measurable results to ambitious organizations.

Aparna Dubhir

I am Aparna Dubhir, a creative and results-driven digital marketing and social media professional with a strong foundation in content strategy, audience engagement, and online research. I’ve built a decade-long track record across marketing, education, and business development in India and the UK, delivering campaigns that boost brand visibility and community engagement. Currently, I serve as a Digital Marketing & Sales Associate at Barnardo’s in the UK, where I lead digital outreach and retail marketing initiatives. I blend storytelling with data-driven insights to drive growth and impact, collaborating with marketing and retail teams to create impactful campaigns. I’m excited to contribute to innovative, growth-focused digital marketing teams and bring measurable results to ambitious organizations.

Available to hire

I am Aparna Dubhir, a creative and results-driven digital marketing and social media professional with a strong foundation in content strategy, audience engagement, and online research. I’ve built a decade-long track record across marketing, education, and business development in India and the UK, delivering campaigns that boost brand visibility and community engagement.

Currently, I serve as a Digital Marketing & Sales Associate at Barnardo’s in the UK, where I lead digital outreach and retail marketing initiatives. I blend storytelling with data-driven insights to drive growth and impact, collaborating with marketing and retail teams to create impactful campaigns. I’m excited to contribute to innovative, growth-focused digital marketing teams and bring measurable results to ambitious organizations.

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Language

English
Fluent

Work Experience

Digital Marketing & Sales Associate at Barnardo’s
June 1, 2025 - Present
I lead digital marketing and sales initiatives to strengthen Barnardo’s digital presence and drive retail performance. Responsibilities include managing digital campaigns, designing and posting engaging content, overseeing promotional activities across online and in-store channels, and analyzing campaign metrics to improve visibility, reach, and sales. I also contribute to store operations and customer service, ensuring a seamless, values-driven customer experience. I collaborate with marketing and retail teams to translate data-driven insights into compelling storytelling that builds brand awareness and supports Barnardo’s mission.
Online Research & Social Media Executive at Barnardo’s Broomhill
May 1, 2025 - October 22, 2025
Conducted in-depth online research to inform social media strategies and campaign development. Managed content, designed ads, and executed campaigns across platforms such as Facebook, Instagram, and Twitter. Monitored trends and analyzed performance metrics to optimize engagement, designed and posted ads in alignment with brand messaging, and assisted with day-to-day store operations. Worked closely with the marketing team to ensure channel consistency.
Teacher / Cover Supervisor at Tradewind Recruitment
May 1, 2024 - October 22, 2025
Provided classroom cover in primary and secondary schools across Sheffield. Maintained discipline, implemented lesson plans, assisted students, and ensured compliance with school policies. Skilled in managing classroom environments and fostering a positive learning atmosphere.
Head of Business Development & Marketing at Shanti Juniors Education
April 1, 2020 - October 22, 2025
Led campaigns and growth strategies for the school in India. Oversaw day-to-day operations, client interaction and counselling, and business development. Created campaigns to promote the business and scaled the brand rapidly. Coached candidates for desired industry roles and helped other small businesses grow their online presence and revenue through effective marketing and lead funnel strategies.
Curriculum & Marketing Manager at Educharya Private Limited
September 1, 2010 - October 22, 2025
Led curriculum development and marketing initiatives for an E-learning company promoting AR/VR-enabled learning. Developed science curriculum and promoted solutions across institutions; served as Marketing Manager to introduce new technologies and drive adoption.
Program Coordinator & Senior Lecturer I at Narayan Swami Medical College
September 1, 2007 - October 22, 2025
Head of the Biochemistry department, program coordination, and delivery of lectures and practicals; ensured smooth operation of courses and academic activities.
Senior Lecturer I at Beehive College of Advanced Studies
July 1, 2006 - October 22, 2025
Delivered lectures to undergraduates and graduates; involved in counselling and recruitment processes for new joiners.

Education

MA in Digital Media Management at Sheffield Hallam University
January 1, 2023 - January 1, 2025
PG Diploma in Bioinformatics at Banasthali Vidyapith University
January 1, 2005 - January 1, 2005
MS Biotechnology at Banasthali Vidyapith
January 1, 2004 - January 1, 2004

Qualifications

SEO Foundation
November 20, 2023 - October 22, 2025
Low-fi to Hi-fi Prototyping in FIGMA
March 9, 2024 - October 22, 2025

Industry Experience

Education, Non-Profit Organization, Software & Internet, Retail, Media & Entertainment