Apekchhya Shrestha

- Contributed to product initiatives across Programiz's ecosystem of learning products, developer tools, and content platforms serving over 6M monthly users. - Contributed to ~5% of total Q4 revenue through product-led growth initiatives, B2B acquisition efforts, and cross-functional campaign execution. - Owned content operations and publishing workflows across educational products, ensuring quality, discoverability, and consistency for millions of learners. - Served as the primary point of contact for Stripe and Paddle, coordinating payment, subscription, and billing-related initiatives across internal and external stakeholders. - Acted as a key product stakeholder during the Paddle-to-Stripe migration, helping define requirements and align business, product, and engineering priorities. - Improved annual revenue by 3% through PPP pricing strategy, increasing accessibility and reach. - Identified and optimized key paywall friction points, improving conversion rate by 6.8%. - Improved AI feature adoption by 10% by resolving UX friction in quiz and challenge flows. - Authored product requirements and collaborated closely with engineering teams to define scope, success metrics, and delivery priorities. - Partnered with marketing on lifecycle campaigns and retargeting, improving retention by 5%. - Conducted ICP-focused usability testing and helped refine target user segments. - Built support workflows to close feedback loops and prioritize product fixes. - Partnered closely with marketing, support, and engineering teams to identify friction points and improve customer activation and retention. - Aligned blog and SEO strategy to improve organic discovery.

Launched a B2B SaaS platform offering program education resources, achieving 25% user adoption in Q1. Improved compiler reliability by 10% and achieved 99.9% uptime within first 10 minutes of deployment. Directed SEO outreach, marketing campaigns, and content production processes. Coordinated sales and marketing alignment to hit inbound & outbound sales targets. Initiated mentorship programs for aspiring project managers and improved onboarding processes.

- Standardized QA processes, reducing release errors and delays. - Implemented automated tests (Cypress, Gherkin) for faster deployments. - Conducted mobile testing across devices, improving compatibility and user satisfaction. - Initiated UAT programs to incorporate real user feedback pre-launch.