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I’m Ayumi Williams, a UX Director and Senior UX Design Leader with two decades of experience shaping user-centered strategy across complex digital products. I excel at building and guiding high-performing design teams, translating business goals into meaningful experiences, and driving measurable growth through collaboration with product, engineering, and stakeholders. My approach blends research, design systems, and emerging tech to create delightful, accessible experiences. I’m passionate about mentoring peers, fostering psychological safety, and aligning UX with technical feasibility to deliver solutions that boost customer satisfaction and business outcomes.…I’m Ayumi Williams, a UX Director and Senior UX Design Leader with two decades of experience shaping user-centered strategy across complex digital products. I excel at building and guiding high-performing design teams, translating business goals into meaningful experiences, and driving measurable growth through collaboration with product, engineering, and stakeholders. My approach blends research, design systems, and emerging tech to create delightful, accessible experiences. I’m passionate about mentoring peers, fostering psychological safety, and aligning UX with technical feasibility to deliver solutions that boost customer satisfaction and business outcomes.

Ayumi Williams

UX Designer, UI Designer, Product Designer, +2

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I’m Ayumi Williams, a UX Director and Senior UX Design Leader with two decades of experience shaping user-centered strategy across complex digital products. I excel at building and guiding high-performing design teams, translating business goals into meaningful experiences, and driving measurable growth through collaboration with product, engineering, and stakeholders. My approach blends research, design systems, and emerging tech to create delightful, accessible experiences. I’m passionate about mentoring peers, fostering psychological safety, and aligning UX with technical feasibility to deliver solutions that boost customer satisfaction and business outcomes.…I’m Ayumi Williams, a UX Director and Senior UX Design Leader with two decades of experience shaping user-centered strategy across complex digital products. I excel at building and guiding high-performing design teams, translating business goals into meaningful experiences, and driving measurable growth through collaboration with product, engineering, and stakeholders. My approach blends research, design systems, and emerging tech to create delightful, accessible experiences. I’m passionate about mentoring peers, fostering psychological safety, and aligning UX with technical feasibility to deliver solutions that boost customer satisfaction and business outcomes.

Available to hire

I’m Ayumi Williams, a UX Director and Senior UX Design Leader with two decades of experience shaping user-centered strategy across complex digital products. I excel at building and guiding high-performing design teams, translating business goals into meaningful experiences, and driving measurable growth through collaboration with product, engineering, and stakeholders.

My approach blends research, design systems, and emerging tech to create delightful, accessible experiences. I’m passionate about mentoring peers, fostering psychological safety, and aligning UX with technical feasibility to deliver solutions that boost customer satisfaction and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

Senior Product Designer at College Board

January 1, 2022 - Present

Led UX strategy for multi-squad initiatives, translating complex business needs into actionable user insights, reducing rework by 30%. Designed user journeys and experience flows that improved task success rates by 25%. Championed and expanded design system library by 35%, improving cross-product consistency and reducing review cycles by 40%. Partnered with accessibility team to ensure WCAG 2.1 AA compliance. Presented UX strategies to executives, increasing stakeholder alignment by 50% and speeding decision-making. Streamlined design-to-development handoffs, cutting QA feedback loops by 20%. Fostered collaborative culture through workshops and design critiques, increasing innovation velocity by 25%.

Staff UX UI Designer & Software Connector at Your Software Supplier

April 1, 2025 - Present

Accelerated project delivery by 30% through rapid wireframing and prototyping in Figma, Adobe XD, and Sketch. Boosted user engagement by 25% and CSAT by 40% through focused UI design initiatives. Improved task completion rates by 35% via UX research and user journey optimization. Increased mobile conversions by 20% through mobile-first responsive design. Reduced design-to-dev handoff time by 40% through scalable design systems and workﬂow improvements. Enhanced client retention by 18% and NPS by 15 points by bridging client and technical teams with user-centered solutions.

Contract Sr. UX Designer at Interface Human

June 1, 2023 - Present

Led redesign of LAUSD parent enrollment site, driving a projected 25% increase in enrollment efficiency. Conducted user testing resulting in a 30% increase in user satisfaction scores. Collaborated cross-functionally to align design solutions with user needs and organizational goals.

Contract Sr. UX Designer at Alfam Agency

December 1, 2022 - Present

Managed a team of 2-4 designers, leading creative and user testing sessions. Delivered client projects improving user engagement and site usability for DEI and non-profit clients.

Director of User Experience / Co-Founder at Buzzable

February 1, 2022 - August 1, 2024

Defined UX vision and roadmap for AI-powered event engagement platform. Recruited and mentored design team, fostering innovation and collaboration. Partnered with leadership to align UX strategies with business objectives.

Head Designer & Project Manager at ELLOR + Recommence

January 1, 2019 - January 1, 2021

Led sustainable fashion brand design and production, achieving 40% customer growth and $1M revenue increase.

Sr. UX Designer at Interface Human

June 1, 2023 - Present

Sr. UX Designer at Alfam Agency

December 1, 2022 - Present

Managed a team of 2-4 designers, leading creative and user testing sessions. Delivered client projects improving user engagement and site usability for DEI and non-profit clients.

UX Designer / Head Designer / Project Manager at FundEvolve; Lucy in the Sky; TRILL Labs; ELLOR + Recommence

January 1, 2019 - December 31, 2021

Led sustainable fashion brand design and production, achieving 40% customer growth and $1M revenue increase. Managed creative design projects and vendor relationships for apparel tech startups.