Apratim Chatterjee
Content and digital marketing leader with 15+ years of experience building and scaling high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, consulting, and media.
About
Content and digital marketing leader with 15+ years of experience building and scaling high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, consulting, and media. I drive organic growth, demand generation, brand authority, and revenue influence using data-driven content, SEO, social, and integrated go-to-market strategy.
I lead global, distributed teams and partner with Sales, Growth, and leadership to deliver ABM thought leadership, product-launch communications, and sales enablement—turning analytics and SEO intelligence into measurable performance gains across the funnel.
- 16 years' experience
- Joined April 2026
Skills· 17
Languages
- EnglishFluent
- HindiAdvanced
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Software & Internet
- Other
- Travel & Hospitality
- Telecommunications
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Work experience· 22 roles
Led enterprise-wide content marketing strategy aligned with business transformation, CFO advisory, and revenue operations offerings. Owned thought leadership across web, SEO, social, email, PR, and sales enablement, positioning the firm as a trusted advisor to Fortune 500 clients. Managed and mentored a distributed global content team, including APAC marketing stakeholders. Partnered with Sales, GTM, and Leadership on ABM content, product launches, and executive communications. Used analytics and SEO intelligence to optimize performance and content investment decisions.
Provided expert social media consultation and strategy for leadership and operational audiences, creating empathetic, high-engagement content across LinkedIn and other platforms. Developed creative content calendars and visual storytelling assets that supported change-management topics and improved audience connection. Delivered actionable recommendations on content optimization, platform best practices, and engagement strategies for distributed teams.
Owned global content and social strategy across multiple markets to drive acquisition, engagement, and brand authority. Built performance frameworks linking SEO, content, and social media to business KPIs. Led cross-functional collaboration with Product, Growth, Design, and Performance Marketing teams.
Education
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