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I’m a senior content and digital marketing leader with 15+ years of experience building, scaling, and leading high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, Consulting, and Media. I drive organic growth, demand generation, and brand authority through data-driven content, SEO, social, and integrated go-to-market strategies. I’ve led global teams, multi-million-dollar budgets, and partnered with enterprise stakeholders to deliver measurable outcomes.…I’m a senior content and digital marketing leader with 15+ years of experience building, scaling, and leading high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, Consulting, and Media. I drive organic growth, demand generation, and brand authority through data-driven content, SEO, social, and integrated go-to-market strategies. I’ve led global teams, multi-million-dollar budgets, and partnered with enterprise stakeholders to deliver measurable outcomes.

Apratim Chatterjee

Social Media Manager, Content Creator, Marketing Strategist, +6

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I’m a senior content and digital marketing leader with 15+ years of experience building, scaling, and leading high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, Consulting, and Media. I drive organic growth, demand generation, and brand authority through data-driven content, SEO, social, and integrated go-to-market strategies. I’ve led global teams, multi-million-dollar budgets, and partnered with enterprise stakeholders to deliver measurable outcomes.…I’m a senior content and digital marketing leader with 15+ years of experience building, scaling, and leading high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, Consulting, and Media. I drive organic growth, demand generation, and brand authority through data-driven content, SEO, social, and integrated go-to-market strategies. I’ve led global teams, multi-million-dollar budgets, and partnered with enterprise stakeholders to deliver measurable outcomes.

Available to hire

I’m a senior content and digital marketing leader with 15+ years of experience building, scaling, and leading high-impact content ecosystems across B2B, B2C, SaaS, EdTech, Travel Tech, Consulting, and Media.

I drive organic growth, demand generation, and brand authority through data-driven content, SEO, social, and integrated go-to-market strategies. I’ve led global teams, multi-million-dollar budgets, and partnered with enterprise stakeholders to deliver measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Content Marketing Manager at Spaulding Ridge

January 1, 2025 - July 1, 2026

Led enterprise-wide content marketing strategy aligned with business transformation, CFO advisory, and revenue operations offerings. Owned thought leadership across web, SEO, social, email, PR, and sales enablement, positioning the firm as a trusted advisor to Fortune 500 clients. Managed and mentored a distributed global content team, including APAC marketing stakeholders. Partnered with Sales, GTM, and Leadership on ABM content, product launches, and executive communications. Used analytics and SEO intelligence to optimize performance and content investment decisions.

Content Marketing Manager at Paulding Ridge

January 1, 2025 - July 1, 2025

Provided expert social media consultation and strategy for leadership and operational audiences, creating empathetic, high-engagement content across LinkedIn and other platforms. Developed creative content calendars and visual storytelling assets that supported change-management topics and improved audience connection. Delivered actionable recommendations on content optimization, platform best practices, and engagement strategies for distributed teams.

Content Manager at WegoPro

November 1, 2023 - January 1, 2025

Owned global content and social strategy across multiple markets to drive acquisition, engagement, and brand authority. Built performance frameworks linking SEO, content, and social media to business KPIs. Led cross-functional collaboration with Product, Growth, Design, and Performance Marketing teams.

Content Manager at Wego (WegoPro)

November 1, 2023 - January 1, 2025

Content Manager at WEGO (WEGO PRO)

November 1, 2023 - January 1, 2025

Led social media strategy and content management for wellness-oriented professional development audiences, driving 113% organic growth and 11x increase in media mentions. Created and executed visual storytelling campaigns and creative assets across Instagram, LinkedIn, and Facebook, ensuring sensitivity and relevance.

Content Marketing Manager at Invensis Technologies (Edstellar)

September 1, 2022 - February 1, 2023

Designed and executed end-to-end content marketing strategy including SEO, website, sales collateral, and lead-gen assets. Conducted full content audits and rebuilt content architecture for scalability. Led and managed a fast-moving team of writers and editors.

Content Marketing Manager at InVenis Technologies (Edstellar)

September 1, 2022 - February 1, 2023

Created and optimized website content, blogs, case studies, brochures, and B2B marketing pitches that increased qualified leads by 60% and monthly visitors by 75%. Supported sales enablement with clear content guidance and collateral distribution across channels.

Content & Social Media Marketing Manager (Consultant) at Lyca Digital (Lyca Mobiles)

July 1, 2022 - September 1, 2022

Defined content and social roadmap for Lyca Group digital properties. Scaled website traffic by 76% through content revamp and SEO. Delivered 3,000+ paid ad creatives and campaign insights.

Content & Social Media Marketing Manager (Consultant) at Lyca Digital Pvt Ltd (Lyca Mobiles)

July 1, 2022 - September 1, 2022

Led advertising, promotions and website collateral production, increasing monthly visitors by 75% and leads by 60% within the first month. Handled PR elements through case studies and B2B pitches while maintaining brand consistency.

Content Marketing Manager at Jio-Embibe (India Individual Learning Ltd)

April 1, 2019 - July 1, 2022

Led one of the largest content marketing operations in Indian EdTech. Managed 65+ member content team, annual strategy, and production workflows. Owned SEO, social, email, paid content, and platform distribution. Controlled an ₹18M annual content budget. Impact: 75M annual organic sessions; +82% YoY organic growth; strong B2C, B2B, and B2G brand penetration; strategic advisor to VP Growth on content-to-revenue alignment.

Content Marketing Manager at Jio-Embie (India Virtual Learning Ltd)

April 1, 2019 - July 1, 2022

Led end-to-end content marketing operations including SEO, website, sales collateral, and lead-gen assets. Managed 65+ member content team, annual strategy, and production workflows. Owned SEO, social, email, paid content, and platform distribution. Controlled an ₹18M annual content budget.

Content Marketing Manager Bengaluru at India Virtual Learning (Jio-Embibe)

April 1, 2019 - July 1, 2022

Managed large-scale social media presence for an edtech platform focused on career counselling and personal development, reaching 75 million annual users with empathetic, supportive content. Designed and implemented creative content strategies, visual storytelling, and engagement campaigns tailored to audiences facing life transitions and mental well-being needs. Provided actionable recommendations on content calendars, platform optimization, and sensitive messaging that enhanced community trust and interaction.

Assistant Director (Research & Ranking) at Careers360 (Path Finder Publishing Pvt Ltd)

November 1, 2017 - April 1, 2019

Assisted director-level responsibilities for Indian higher education research & ranking. Led production of national white papers using large-scale data and ROI research.

Assistant Director (Research & Ranking) at Careers 360

November 1, 2017 - April 1, 2019

Headed research and ranking initiatives for Indian higher education institutions. Produced national white papers using large-scale data and ROI research.

Assistant Director (Research & Ranking) at Pathfinder Publishing (Careers 360)

November 1, 2013 - April 1, 2019

Led a 20-member editorial team responsible for content planning, writing, editing, and publishing across digital and print. Directed B2B and B2C product introductions through strategic client liaison and organized webinars/events for brand promotion.

Document Specialist at BRLPS (Jeevika)

June 1, 2010 - December 1, 2012

Authored high-level livelihood study reports for the World Bank and the Government of Bihar, focusing on rural development. Synthesized qualitative case studies on rural women and SHGs to document socio-economic impact across the state.

Reporter at Dost Police Magazine

April 1, 2009 - June 1, 2010

Conducted high-profile interviews with Indian Police Service officers for monthly feature stories. Produced investigative reports on major cases filed within police headquarters and local stations.

Editorial Leadership at Careers360 (Path Finder Publishing Pvt Ltd) / Dost Police Magazine / Janpratinidhi

January 1, 2009 - January 1, 2017

Editorial leadership across journalism, policy reporting, and research documentation. Built early expertise in story telling, data-driven content, and audience trust.

Editorial Leadership at Careers 360 / Jeevika / Dost Police Magazine

January 1, 2009 - January 1, 2017

Editorial leadership, journalism, policy reporting, and research documentation. Built early expertise in storytelling, data-driven content, and audience trust.