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Senior Marketing & Operations professional with 10+ years of experience coordinating integrated marketing campaigns and customer lifecycle initiatives across EMEA and North America. I partner with revenue, CRM, pricing, design, and regional stakeholders to drive execution excellence, localisation, and measurable performance outcomes. I build scalable marketing workflows, manage cross-functional approvals and scheduling, and deliver KPI reporting using tools like Looker Studio, Google Analytics, and Tableau. I’m also experienced in vendor coordination, SOP development, and improving operational efficiency through automation and process optimisation.…Senior Marketing & Operations professional with 10+ years of experience coordinating integrated marketing campaigns and customer lifecycle initiatives across EMEA and North America. I partner with revenue, CRM, pricing, design, and regional stakeholders to drive execution excellence, localisation, and measurable performance outcomes. I build scalable marketing workflows, manage cross-functional approvals and scheduling, and deliver KPI reporting using tools like Looker Studio, Google Analytics, and Tableau. I’m also experienced in vendor coordination, SOP development, and improving operational efficiency through automation and process optimisation.

Aqsa Rajput

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Senior Marketing & Operations professional with 10+ years of experience coordinating integrated marketing campaigns and customer lifecycle initiatives across EMEA and North America. I partner with revenue, CRM, pricing, design, and regional stakeholders to drive execution excellence, localisation, and measurable performance outcomes. I build scalable marketing workflows, manage cross-functional approvals and scheduling, and deliver KPI reporting using tools like Looker Studio, Google Analytics, and Tableau. I’m also experienced in vendor coordination, SOP development, and improving operational efficiency through automation and process optimisation.…Senior Marketing & Operations professional with 10+ years of experience coordinating integrated marketing campaigns and customer lifecycle initiatives across EMEA and North America. I partner with revenue, CRM, pricing, design, and regional stakeholders to drive execution excellence, localisation, and measurable performance outcomes. I build scalable marketing workflows, manage cross-functional approvals and scheduling, and deliver KPI reporting using tools like Looker Studio, Google Analytics, and Tableau. I’m also experienced in vendor coordination, SOP development, and improving operational efficiency through automation and process optimisation.

Available to hire

Senior Marketing & Operations professional with 10+ years of experience coordinating integrated marketing campaigns and customer lifecycle initiatives across EMEA and North America. I partner with revenue, CRM, pricing, design, and regional stakeholders to drive execution excellence, localisation, and measurable performance outcomes.

I build scalable marketing workflows, manage cross-functional approvals and scheduling, and deliver KPI reporting using tools like Looker Studio, Google Analytics, and Tableau. I’m also experienced in vendor coordination, SOP development, and improving operational efficiency through automation and process optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Urdu

Advanced

Hindi

Advanced

Polish

Beginner

Arabic

Beginner

Work Experience

Senior Marketing Operations Specialist at Groupon Shared Services

January 1, 2019 - Present

Coordinated between marketing, revenue, CRM, pricing, design, and regional stakeholders across EMEA and North America. Led Integrated Marketing Planning (IMP) coordination and supported execution of multi-market campaigns aligned to commercial priorities. Managed campaign workflows including scheduling, approvals, and execution across international markets. Supported lifecycle and promotional marketing activities such as email campaigns, customer engagement initiatives, and incentive programmes. Worked closely with creative/design teams on localisation-adapted marketing assets while maintaining brand consistency. Produced campaign reporting and KPI analysis using Looker Studio, Google Analytics, Tableau, and internal dashboards. Used Jira, Confluence, Asana, and Trello for cross-functional workflow management and planning. Supported CRM-related marketing operations in Salesforce-integrated environments, gaining exposure to marketing automation (Marketo and basic HubSpot). Introduced

Personalized Vendor Manager at Groupon Shared Services

January 1, 2018 - December 31, 2019

Managed vendor relationships and operational coordination across multiple international markets. Supported B2B vendor communications, workflow coordination, and process optimisation initiatives in collaboration with marketing, operations, and regional stakeholders. Analysed operational performance data to identify workflow improvement opportunities and implemented structured systems and automation to improve productivity and scalability.

Sales & Marketing Coordinator at Ramada Plaza Hotel

January 1, 2017 - December 31, 2018

Supported marketing campaigns, customer engagement activities, and promotional events. Coordinated corporate partnerships, hospitality events, and brand activation initiatives. Assisted with CRM management, campaign coordination, reporting, and customer communication. Worked with internal departments and external vendors to ensure successful project and event execution.