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I’m Aqsa Rajput, a senior marketing and operations professional with 10+ years of experience supporting integrated marketing campaigns, CRM-related initiatives, and cross-functional execution across EMEA and North…

About

I’m Aqsa Rajput, a senior marketing and operations professional with 10+ years of experience supporting integrated marketing campaigns, CRM-related initiatives, and cross-functional execution across EMEA and North America. I coordinate stakeholders across marketing, revenue, CRM, pricing, design, content management and regional teams to ensure campaigns are planned, localized, approved, and delivered smoothly.

I’m especially focused on marketing operations and workflow optimization—using reporting and KPI analysis (Looker Studio, Google Analytics, Tableau, internal dashboards), managing campaign processes through tools like Jira/Confluence/Asana/Trello, and improving efficiency through automation. I’ve also supported lifecycle marketing (email and promotional campaigns, customer engagement, incentive programs), mentored team members, and helped reduce manual workload while improving operational accuracy.

  • 10 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • UrduAdvanced
  • HindiAdvanced
  • PolishBeginner
  • ArabicBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Financial Services
  • Software & Internet

Work experience· 7 roles

Senior Marketing Operations Manager · Groupeon Shared ServicesJan 2019 – Present · 7 yrs 11 mos

Acted as a key coordination point between marketing, revenue, CRM, pricing, design, and regional stakeholders across EMEA and North America. Led integrated marketing planning (IMP) coordination and supported execution of multi-market campaigns aligned with commercial priorities. Managed campaign workflows including scheduling, approvals, and execution across international markets, and supported lifecycle marketing initiatives such as email campaigns, promotional campaigns, customer engagement activities, and incentive programs. Collaborated with creative/design teams on marketing assets and localization, ensuring brand consistency. Delivered campaign reporting and KPI analysis using Looker Studio, Google Analytics, Tableau, and internal dashboards. Supported CRM-related marketing operations in Salesforce-integrated environments and gained exposure to marketing automation tools (Marketo, basic HubSpot). Introduced automation and workflow optimization initiatives, reducing manual workloa

Senior Marketing Operations Specialist · Groupon Shared ServicesJan 2019 – Present · 7 yrs 11 mos

Coordinated between marketing, revenue, CRM, pricing, design, and regional stakeholders across EMEA and North America. Led Integrated Marketing Planning (IMP) coordination and supported execution of multi-market campaigns aligned to commercial priorities. Managed campaign workflows including scheduling, approvals, and execution across international markets. Supported lifecycle and promotional marketing activities such as email campaigns, customer engagement initiatives, and incentive programmes. Worked closely with creative/design teams on localisation-adapted marketing assets while maintaining brand consistency. Produced campaign reporting and KPI analysis using Looker Studio, Google Analytics, Tableau, and internal dashboards. Used Jira, Confluence, Asana, and Trello for cross-functional workflow management and planning. Supported CRM-related marketing operations in Salesforce-integrated environments, gaining exposure to marketing automation (Marketo and basic HubSpot). Introduced

Personalized Vendor Manager · Groupeon Shared ServicesJan 2018 – Jan 2019 · 1 yr 1 mo

Managed vendor relationships and operational coordination across multiple international markets. Supported B2B vendor communications and workflow coordination, collaborating with marketing, operations, and regional stakeholders to improve execution efficiency and customer support processes. Analyzed operational performance data to identify workflow improvement opportunities and implemented structured systems and automation initiatives to improve productivity and operational scalability.

Personalized Vendor Manager · Groupon Shared ServicesJan 2018 – Dec 2019 · 2 yrs
Sales & Marketing Coordinator · Ramda Plaza HotelJan 2017 – Jan 2018 · 1 yr 1 mo
Sales & Marketing Coordinator · Ramada Plaza HotelJan 2017 – Dec 2018 · 2 yrs
Marketing Analyst · CodeBase TechnologiesJan 2015 – Jan 2016 · 1 yr 1 mo

Education

Bachelor of Business Administration (BBA) in Marketing · Bahria University2030 – 2026
Master’s in International Business Negotiation · Collegium Civitas2030 – 2026
BBA in Marketing · Bahria University2030 – 2026
Master’s in International Business Negotiation · Collegium Civitas2030 – 2026

Certifications and awards

IELTS2030 – 2026

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