Aqsa Safdar

Researched prospects and supported lead generation using targeted cold email outreach. Prepared outreach messages and managed follow-up email sequences to nurture leads. Supported campaign tracking and lead management as part of the outreach workflow.

Founded and led a digital marketing agency serving clients across different industries. Built and managed a team of up to 10 members, coordinating tasks, projects, and client deliverables. Oversaw client projects involving content strategy, social media marketing, website content development, and digital campaigns, with strong project planning, quality control, and timeline management. Explored AI tools and designed workflows to improve content production and operational efficiency, while managing client communication and overall delivery standards.

Managed social media accounts and content creation for international clients across multiple industries. Developed content strategies, posting calendars, captions, and branded marketing materials. Created platform-specific content for Instagram, Facebook, and LinkedIn, and consistently supported audience engagement through performance monitoring. Coordinated client relationships, project timelines, and independent content delivery, ensuring the content plan aligned with business goals. Planned marketing deliverables including property flyers, promotional graphics, newsletters, and short-form video content, while writing marketing copy for property promotions and social media campaigns.