Hi, I’m Archana, an architect-turned-communication strategist who plan, writes, creates and experiments her way through work and life. Currently, I lead marketing & communications at Social Innovation Studio, where I work at the intersection of behaviour change, storytelling, and digital content. I started my journey by questioning the typical norms and exploring paths that made sense to my heart. Architecture felt like the right choice at first. But very soon, I realised I was more drawn to ideas and stories. Writing became my calling. Over 100 cold emails and phone calls(and almost as many rejections) opened doors to small content gigs. Fast forward, I reached FOAID, one of India's leading architecture festivals. I wore many hats, content creator, strategist, storyteller and I led SMART, a creative initiative where I curated, managed, and strategised content across digital platforms. Currently, alongside work I'm exploring the broader world of digital media marketing, understanding what truly creates resonance, and how great ideas travel. And mostly I let my multipotentialite brain run free. Journaling, doodles, crafts, content experiments... I learn(and unlearn) something new from every tiny thing I create. My idea is simple: stay curious, stay creative and be candid!…Hi, I’m Archana, an architect-turned-communication strategist who plan, writes, creates and experiments her way through work and life. Currently, I lead marketing & communications at Social Innovation Studio, where I work at the intersection of behaviour change, storytelling, and digital content. I started my journey by questioning the typical norms and exploring paths that made sense to my heart. Architecture felt like the right choice at first. But very soon, I realised I was more drawn to ideas and stories. Writing became my calling. Over 100 cold emails and phone calls(and almost as many rejections) opened doors to small content gigs. Fast forward, I reached FOAID, one of India's leading architecture festivals. I wore many hats, content creator, strategist, storyteller and I led SMART, a creative initiative where I curated, managed, and strategised content across digital platforms. Currently, alongside work I'm exploring the broader world of digital media marketing, understanding what truly creates resonance, and how great ideas travel. And mostly I let my multipotentialite brain run free. Journaling, doodles, crafts, content experiments... I learn(and unlearn) something new from every tiny thing I create. My idea is simple: stay curious, stay creative and be candid!WWWW…