I’m an architect-turned-communication strategist who plans, writes, creates and experiments her way through work and life. I build insight-led campaigns and structured content systems that focuses on long-term engagement. With experience across social impact, architecture, finance sectors and varied digital platforms, I bring a systems-thinking approach to strategy and audience building, always enjoying creating with purpose.

I’m an architect-turned-communication strategist who plans, writes, creates and experiments her way through work and life. I build insight-led campaigns and structured content systems that focuses on long-term engagement. With experience across social impact, architecture, finance sectors and varied digital platforms, I bring a systems-thinking approach to strategy and audience building, always enjoying creating with purpose.

Available to hire

I’m an architect-turned-communication strategist who plans, writes, creates and experiments her way through work and life. I build insight-led campaigns and structured content systems that focuses on long-term engagement.

With experience across social impact, architecture, finance sectors and varied digital platforms, I bring a systems-thinking approach to strategy and audience building, always enjoying creating with purpose.

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Skills

Experience Level

Intermediate

Language

English
Fluent
Hindi
Intermediate

Work Experience

Marketing & Communication Lead at Social Innovation Studio
June 1, 2023 - Present
Led communication strategy across digital platforms. Planned and executed campaigns focused on long term engagement. Managed social media, website content, and brand messaging.
Content Head at SMART Official (An initiative by FOAID)
February 1, 2024 - October 1, 2024
Built and scaled a LinkedIn content platform from 0 to 2,000 followers in 2 months. Managed end-to-end content strategy and publishing.
Content Strategist & Writer at Festival of Architecture and Interior Designing | FOAID India
October 1, 2023 - October 1, 2024
Coordinated and communicated with architects. Developed content strategy and social media campaigns.
Freelance Content Writer & Strategist at Freelance
May 1, 2023 - June 1, 2025
Worked with multiple companies including Snaptrude, TWI, India Art n Design. Responsible for project narrative and interview articles published.
Intern at Design Ashram
August 1, 2021 - January 1, 2022
Assisted a community space cum backpacker hostel for creative events in Kozhikode. Engaged in community-led initiatives and event related communication.

Education

Advanced Certificate in Digital Marketing & Communication at MICA | The School of Ideas
December 1, 2024 - May 1, 2025
Bachelor of Architecture - BArch at TKM College of Engineering
June 1, 2018 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Media & Entertainment