Visual identity for food carving artist Karo Kuchukyan

Full project:

This project focused on developing a distinctive visual identity for Karo Kuchukyan, a skilled food carving artist renowned for transforming ordinary ingredients into exquisite culinary artworks. The primary objective was to encapsulate Karo’s talent and creativity within a unique and memorable visual brand. The central element of the visual identity is a custom-designed logomark featuring a stylized, intricately carved letter “K,” representing the artistry and precision synonymous with Karo’s craft.