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International marketing professional with experience leading brand, digital and content strategy across hospitality and lifestyle sectors. Recently returned to Spain after developing my career in the UK, where I led marketing initiatives for multi-property hotel portfolios of up to 11 properties and managed annual digital budgets of £8M. I bring a strategic and managerial mindset combined with strong hands-on execution across digital marketing, social media growth, brand positioning, partnerships and campaign development. Experienced in working with cross-functional teams and multiple stakeholders to deliver measurable improvements in brand visibility, engagement and commercial performance. I am now seeking a remote Marketing Manager or Senior Marketing role within a European organisation, where I can contribute at a strategic level, lead complex marketing initiatives and drive sustainable brand and revenue growth. Selected projects and case studies: _Website not available. Sign in: https://www.twine.net/signup_…International marketing professional with experience leading brand, digital and content strategy across hospitality and lifestyle sectors. Recently returned to Spain after developing my career in the UK, where I led marketing initiatives for multi-property hotel portfolios of up to 11 properties and managed annual digital budgets of £8M. I bring a strategic and managerial mindset combined with strong hands-on execution across digital marketing, social media growth, brand positioning, partnerships and campaign development. Experienced in working with cross-functional teams and multiple stakeholders to deliver measurable improvements in brand visibility, engagement and commercial performance. I am now seeking a remote Marketing Manager or Senior Marketing role within a European organisation, where I can contribute at a strategic level, lead complex marketing initiatives and drive sustainable brand and revenue growth. Selected projects and case studies: _Website not available. Sign in: https://www.twine.net/signup_

Arantxa Fontanillo

Brand Strategist, Marketing Strategist, Content Strategist, +2

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International marketing professional with experience leading brand, digital and content strategy across hospitality and lifestyle sectors. Recently returned to Spain after developing my career in the UK, where I led marketing initiatives for multi-property hotel portfolios of up to 11 properties and managed annual digital budgets of £8M. I bring a strategic and managerial mindset combined with strong hands-on execution across digital marketing, social media growth, brand positioning, partnerships and campaign development. Experienced in working with cross-functional teams and multiple stakeholders to deliver measurable improvements in brand visibility, engagement and commercial performance. I am now seeking a remote Marketing Manager or Senior Marketing role within a European organisation, where I can contribute at a strategic level, lead complex marketing initiatives and drive sustainable brand and revenue growth. Selected projects and case studies: _Website not available. Sign in: https://www.twine.net/signup_…International marketing professional with experience leading brand, digital and content strategy across hospitality and lifestyle sectors. Recently returned to Spain after developing my career in the UK, where I led marketing initiatives for multi-property hotel portfolios of up to 11 properties and managed annual digital budgets of £8M. I bring a strategic and managerial mindset combined with strong hands-on execution across digital marketing, social media growth, brand positioning, partnerships and campaign development. Experienced in working with cross-functional teams and multiple stakeholders to deliver measurable improvements in brand visibility, engagement and commercial performance. I am now seeking a remote Marketing Manager or Senior Marketing role within a European organisation, where I can contribute at a strategic level, lead complex marketing initiatives and drive sustainable brand and revenue growth. Selected projects and case studies: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

International marketing professional with experience leading brand, digital and content strategy across hospitality and lifestyle sectors. Recently returned to Spain after developing my career in the UK, where I led marketing initiatives for multi-property hotel portfolios of up to 11 properties and managed annual digital budgets of £8M.
I bring a strategic and managerial mindset combined with strong hands-on execution across digital marketing, social media growth, brand positioning, partnerships and campaign development. Experienced in working with cross-functional teams and multiple stakeholders to deliver measurable improvements in brand visibility, engagement and commercial performance.
I am now seeking a remote Marketing Manager or Senior Marketing role within a European organisation, where I can contribute at a strategic level, lead complex marketing initiatives and drive sustainable brand and revenue growth.
Selected projects and case studies: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Assistant at My God, Barcelona

January 1, 2021 - May 1, 2021

Supported paid and organic digital campaigns for hospitality and lifestyle clients; created engaging content for social platforms and blogs; analyzed campaign performance metrics.

Marketing Executive at Radisson Blu London

October 23, 2023 - March 31, 2026

Initially appointed under Edwardian Hotels and retained after portfolio acquisition by Axiom Hospitality, assuming full marketing ownership across 9 hotels. Led the full rebranding strategy post-acquisition, transitioning the portfolio from Edwardian Hotels to a fully Radisson Blu branded portfolio, ensuring alignment with Radisson Hotels global standards and investor objectives. Directed digital marketing, brand and content strategy across 9 Radisson Blu hotels, defining integrated 360° commercial marketing plans per property. Owned social media strategy and execution, scaling a flagship hotel account from 0 to 7,600+ followers organically in 12 months, significantly increasing engagement and brand visibility. Managed annual digital marketing budgets of up to £8M, improving channel efficiency and delivering a +21% ROI across digital performance activity. Currently leading brand repositioning initiatives following multi-million-pound refurbishments, supporting the transition from 4-star to 5-star positioning across selected properties. Developed high-impact brand activations and strategic local partnerships (West End theatre, lifestyle brands, F&B concepts) to enhance market relevance and guest engagement. Established and managed PR and media collaborations (The Times, The Telegraph), driving earned media coverage and strengthening brand credibility. Partnered with General Managers, Sales, Revenue and Operations to align marketing strategy with commercial performance targets. Mentored and developed junior team members while overseeing multi-property project delivery and brand consistency.