Freelance Brand Strategist & Creative Director in Barcelona, blending brand strategy with creative direction to help brands evolve, connect, and stand out. I build human-centered narratives and translate them into cohesive identities and memorable experiences. I lead work across brand strategy, social media content, and creative direction for music and fashion clients—balancing strategic account management with innovative creative execution, team leadership, and collaboration with cross-functional stakeholders.…

Arantxa Reus

Freelance Brand Strategist & Creative Director in Barcelona, blending brand strategy with creative direction to help brands evolve, connect, and stand out. I build human-centered narratives and translate them into cohesive identities and memorable experiences. I lead work across brand strategy, social media content, and creative direction for music and fashion clients—balancing strategic account management with innovative creative execution, team leadership, and collaboration with cross-functional stakeholders.…

Available to hire

Freelance Brand Strategist & Creative Director in Barcelona, blending brand strategy with creative direction to help brands evolve, connect, and stand out. I build human-centered narratives and translate them into cohesive identities and memorable experiences.

I lead work across brand strategy, social media content, and creative direction for music and fashion clients—balancing strategic account management with innovative creative execution, team leadership, and collaboration with cross-functional stakeholders.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
French
Advanced

Work Experience

Co-Founder at Paralel Agency
June 1, 2025 - Present
Co-founded the agency and led debut projects, including the launch of Cinc a les Cinc at Sala Apolo and community activations such as Young Miko’s Look Alike Contest in Barcelona; focused on blending creative vision with strategic account management.
Co-Founder / Brand & Creative Leadership at Paralel Agency
June 1, 2025 - Present
Leading the agency’s debut projects, such as the launch of “Cinc a les Cinc” at Sala Apolo, and producing community activations like Young Miko’s Look Alike Contest in Barcelona; blending creative vision with strategic account management to deliver memorable brand experiences.
Brand Strategist & Creative Director (Freelance) at Self-employed
January 1, 2025 - Present
Developing comprehensive brand strategies for diverse clients, managing social media accounts, and providing creative direction for musicians to ensure alignment between artistic vision and brand identity.
Co-Founder at Paralel Agency
October 1, 2024 - Present
Leading debut projects and community activations, including launching events (e.g., Cinc a les Cinc at Sala Apolo) and building a collaborator network to deliver brand experiences for music and fashion clients in Barcelona.
Creative Manager at Veepee | Global Agency
October 1, 2024 - September 1, 2025
Led brand consistency across five international marketing teams; developed comprehensive brand guidelines; augmented brand recognition by 6% and facilitated regular collaboration among designers and marketing managers to align and innovate.
Creative Manager | Global Agency at Veepee
January 31, 2024 - July 22, 2025
Led the effort to unify and strengthen the brand across international marketing teams, ensuring a seamless and consistent brand identity. Increased brand consistency across 5 international marketing teams, improved brand recognition by 6% with the creation of brand guidelines, organized regular meetings with designers and marketing managers for alignment and innovation, validated marketing operations monthly for streamlined execution, supported marketing teams in amplifying campaign effectiveness, and managed a team of 4 while coordinating with multiple stakeholders.
Freelance Brand Strategist & Creative Director
January 1, 2024 - Present
Develop comprehensive brand strategies for diverse clients, manage social media accounts and create engaging content to boost audience interaction, and provide creative direction for musicians so their artistic vision aligns with brand identity.
Creative Supervisor | Brand & Comms at Privalia
January 31, 2021 - July 22, 2025
Key member of the Global Branding team establishing company’s global guidelines and providing strategic support to various business areas. Defined and maintained the brand’s visual and verbal identity impacting customer perception by 8%, collaborated with the Business Support team for departmental assistance, supported key stakeholders including CRM, local marketing, HR, and customer care, co-created over 100 transactional and loyalty program emails, served as liaison between Global Team and 4 regional markets (Spain, Italy, Brazil, Mexico), created brands for external suppliers, enhanced partnerships, and led a team of 4 including designers and copywriters to deliver creative solutions.
Creative Manager
January 1, 2021 - February 29, 2024
Editorial Designer at Lados Magazine
January 1, 2020 - February 28, 2021
Worked on redesign of a music trends magazine from Madrid with distribution across Spain, shaping multiple sections.
Creative Manager
January 1, 2019 - December 31, 2020
Brand & Communications Lead at Privalia
May 1, 2017 - January 31, 2021
Member of the Global Branding team; defined and upheld brand guidelines across operating countries; led the creation of transactional and loyalty emails, and contributed to partnerships and overall brand communications; led a team of designers and copywriters.
Creative Supervisor at Privalia | Brand & Comms
May 1, 2017 - January 31, 2021
Led the global creative department, defined and upheld the brand’s visual and verbal identity across operating countries; co-created over 100 transactional and loyalty emails; produced and managed thousands of printed materials; steered a rebranding initiative to attract younger audiences and strengthened supplier partnerships.
Creative Supervisor / Brand & Communications at Privalia
May 1, 2017 - January 31, 2021
Validated multiple marketing operations monthly, empowered marketing teams, led a creative department, defined and upheld the brand’s visual and verbal identity across operating countries; co-created over 100 transactional and loyalty emails with CRM; spearheaded rebranding efforts boosting recruitment among younger audiences by 10%.
Head of Design | Comms Department at EU Business School
April 30, 2017 - July 22, 2025
Managed the global creative department overseeing the creation of all communication materials from content creation and strategy to design. Developed over 100,000 printed catalogs including internal and alumni magazines and promotional brochures. Spearheaded a rebranding initiative that increased recruitment of younger audiences by 10%. Produced bi-annual alumni magazines to enhance alumni and partner engagement. Managed budgets and coordinated with suppliers ensuring seamless execution of creative projects.
Qualitative Research at UC Davis | Coursera
November 1, 2011 - April 30, 2017
Conducted qualitative research work associated with UC Davis / Coursera experience listed in resume.
Head of Design EU Global Department at EU Business School
November 1, 2011 - April 30, 2017
Led all international campus communications and revitalised the brand to better align with business goals, coordinating global design outputs.
Head of Design (Global Department) at EU Business School | Global Department
November 1, 2011 - April 1, 2017
Led the creation of all international campus communications, revitalised the brand to align with business goals, and coordinated cross-campus design initiatives.
Head of Design at EU Business School | Global Department
November 1, 2011 - April 1, 2017
Led the creation of all communication materials for international campuses and revitalised the brand to better align with business goals.
Editorial Designer | Content Creator at Lados Magazine
October 31, 2011 - July 22, 2025
Contributed to redesigning a music trends magazine with distribution across Spain. Played a key role in shaping various sections and increasing reader engagement and magazine content. Conducted several interviews with musicians touring Barcelona, enhancing magazine content and reputation.
Art Director at Larsson Duprez
July 31, 2011 - July 22, 2025
Directed creative strategies across campaigns for clients such as Font Vella, Ricola, Areas, Barcelona Global, and Hotel Mandarín Oriental. Prepared winning presentations for contests, designed and prepared final materials for delivery, and adapted international guidelines to local communication guides.
Art Director at Aristu & Co
November 30, 2010 - July 22, 2025
Handled design and art direction in a small design studio focused on brand identity and visual communication. Developed signage and communication strategy for Carrefour and created brand identities for small and medium clients, enhancing market presence. Coordinated contact with suppliers to ensure quality and timeliness.
Art Director at Larsson Duprez Agency
July 1, 2010 - July 1, 2011
Directed innovative creative strategies across projects, prepared impactful presentations, and designed materials for delivery; adapted international guidelines into local manuals and built distinctive brand identities for clients including Font Vella, Ricola, Areas, and Hotel Mandarín Oriental.
Graphic Designer & Art Director at Aristu & Co
May 1, 2010 - November 1, 2010
Design and art direction in a small design studio focusing on brand identity and visual communication.
Editorial Designer at Lados Magazine
January 1, 2010 - November 1, 2011
Redesigned a Madrid-based music trends magazine with distribution across Spain; shaped sections and contributed to content.
Graphic Designer (Freelance)
January 1, 2008 - November 30, 2011
Created brand identities for small clients, including restaurants, hotels, and small fashion brands; some identities remain in use.
Graphic Designer Freelance
January 1, 2008 - December 31, 2011
Created multiple brand identities for restaurants, hotels, and small fashion brands; ongoing freelance projects.
Graphic Designer (Freelance) at Freelance
January 1, 2008 - December 31, 2011
Created multiple brand identities for small clients, including restaurants, hotels, and boutique fashion brands.
Graphic Designer at Freelance
January 1, 2008 - January 1, 2011
Created several brand identities for small clients, including restaurants, hotels, and fashion brands.

Education

Master at La Salle BCN
January 1, 2018 - December 31, 2019
Postgraduate at Universitat Pompeu Fabra
January 1, 2012 - December 31, 2013
Postgraduate at EINA
January 1, 2010 - December 31, 2010
Graduate Degree at Universitat de Barcelona
January 1, 2004 - December 31, 2009
Master’s Degree in Digital Marketing at La Salle University
January 1, 2021 - February 1, 2024
Postgraduate Degree in Brand Strategy at Pompeu Fabra University / EINA Universitat de Barcelona
January 11, 2030 - May 4, 2026
Postgraduate Degree in Advanced Typography and Editorial Design at EINA Universitat de Barcelona
January 11, 2030 - May 4, 2026
Master’s Degree in Digital Marketing at La Salle University
January 1, 2021 - February 1, 2024
Postgraduate Degree in Brand Strategy at Pompeu Fabra University / EINA / Universitat de Barcelona
January 1, 2018 - December 31, 2019
Postgraduate Degree in Advance Typography and Editorial Design at EINA Universitat de Barcelona
January 1, 2018 - December 31, 2019
Graduate Degree in Photography & Design at Unknown Institution
January 1, 2010 - December 31, 2010
Fine Arts at Pompeu Fabra University
January 1, 2004 - December 31, 2009
Master’s Degree in Digital Marketing at La Salle University
January 1, 2018 - January 1, 2019
Master’s Degree in Digital Marketing at La Salle University
January 1, 2018 - December 31, 2019
Postgraduate Degree in Brand Strategy at Pompeu Fabra University / EINA Universitat de Barcelona
January 1, 2012 - December 31, 2013
Postgraduate Degree in Advance Typography and Editorial Design at EINA Universitat de Barcelona
January 1, 2010 - December 31, 2010
Graduate Degree in Photography & Design at Fine Arts
January 1, 2004 - December 31, 2009
Master’s Degree in Digital Marketing at La Salle University
January 11, 2030 - August 24, 2026
Postgraduate Degree in Brand Strategy at Pompeu Fabra University
January 11, 2030 - August 24, 2026
Postgraduate Degree in Advance Typography and Editorial Design at EINA Universitat de Barcelona
January 11, 2030 - August 24, 2026

Qualifications

Brand Strategy Initiating Research
January 1, 2024 - May 7, 2026
Qualitative Research
January 1, 2024 - May 7, 2026
Graduate Degree Photography & Design
January 1, 2004 - December 31, 2009
Brand Strategy (Initiating Research) - IE University | Coursera
January 1, 2024 - August 24, 2026
Additional Brand Strategy / Research - UC Davis | Coursera
January 1, 2024 - August 24, 2026

Industry Experience

Retail, Media & Entertainment, Education, Consumer Goods, Professional Services, Software & Internet, Other

Skills

Experience Level