Available to hire
I’m Arantxa Reus, a brand strategist and creative director blending strategic rigor with a bold creative vision to craft memorable brand experiences. I work across freelance projects and agency collaborations, helping brands define their voice, identity, and brand experience while ensuring consistency across channels. My approach emphasizes human-centered narratives, cross-functional collaboration, and innovative activation of brand ideas.
I collaborate across music, fashion, education, and media, leading diverse teams and building strong networks to translate art and culture into impactful brand strategies. I’m passionate about blending creative vision with strategic account management to deliver distinctive, authentic experiences that resonate with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced
French
Advanced
Work Experience
Creative Manager | Global Agency at Veepee
January 31, 2024 - July 22, 2025Led the effort to unify and strengthen the brand across international marketing teams, ensuring a seamless and consistent brand identity. Increased brand consistency across 5 international marketing teams, improved brand recognition by 6% with the creation of brand guidelines, organized regular meetings with designers and marketing managers for alignment and innovation, validated marketing operations monthly for streamlined execution, supported marketing teams in amplifying campaign effectiveness, and managed a team of 4 while coordinating with multiple stakeholders.
Creative Supervisor | Brand & Comms at Privalia
January 31, 2021 - July 22, 2025Key member of the Global Branding team establishing company’s global guidelines and providing strategic support to various business areas. Defined and maintained the brand’s visual and verbal identity impacting customer perception by 8%, collaborated with the Business Support team for departmental assistance, supported key stakeholders including CRM, local marketing, HR, and customer care, co-created over 100 transactional and loyalty program emails, served as liaison between Global Team and 4 regional markets (Spain, Italy, Brazil, Mexico), created brands for external suppliers, enhanced partnerships, and led a team of 4 including designers and copywriters to deliver creative solutions.
Head of Design | Comms Department at EU Business School
April 30, 2017 - July 22, 2025Managed the global creative department overseeing the creation of all communication materials from content creation and strategy to design. Developed over 100,000 printed catalogs including internal and alumni magazines and promotional brochures. Spearheaded a rebranding initiative that increased recruitment of younger audiences by 10%. Produced bi-annual alumni magazines to enhance alumni and partner engagement. Managed budgets and coordinated with suppliers ensuring seamless execution of creative projects.
Editorial Designer | Content Creator at Lados Magazine
October 31, 2011 - July 22, 2025Contributed to redesigning a music trends magazine with distribution across Spain. Played a key role in shaping various sections and increasing reader engagement and magazine content. Conducted several interviews with musicians touring Barcelona, enhancing magazine content and reputation.
Art Director at Larsson Duprez
July 31, 2011 - July 22, 2025Directed creative strategies across campaigns for clients such as Font Vella, Ricola, Areas, Barcelona Global, and Hotel Mandarín Oriental. Prepared winning presentations for contests, designed and prepared final materials for delivery, and adapted international guidelines to local communication guides.
Art Director at Aristu & Co
November 30, 2010 - July 22, 2025Handled design and art direction in a small design studio focused on brand identity and visual communication. Developed signage and communication strategy for Carrefour and created brand identities for small and medium clients, enhancing market presence. Coordinated contact with suppliers to ensure quality and timeliness.
Co-Founder / Brand & Creative Leadership at Paralel Agency
June 1, 2025 - PresentLeading the agency’s debut projects, such as the launch of “Cinc a les Cinc” at Sala Apolo, and producing community activations like Young Miko’s Look Alike Contest in Barcelona; blending creative vision with strategic account management to deliver memorable brand experiences.
Creative Manager at Veepee | Global Agency
October 1, 2024 - September 1, 2025Led brand consistency across five international marketing teams; developed comprehensive brand guidelines; augmented brand recognition by 6% and facilitated regular collaboration among designers and marketing managers to align and innovate.
Creative Supervisor / Brand & Communications at Privalia
May 1, 2017 - January 31, 2021Validated multiple marketing operations monthly, empowered marketing teams, led a creative department, defined and upheld the brand’s visual and verbal identity across operating countries; co-created over 100 transactional and loyalty emails with CRM; spearheaded rebranding efforts boosting recruitment among younger audiences by 10%.
Head of Design at EU Business School | Global Department
November 1, 2011 - April 1, 2017Led the creation of all communication materials for international campuses and revitalised the brand to better align with business goals.
Art Director at Larsson Duprez Agency
July 1, 2010 - July 1, 2011Directed innovative creative strategies across projects, prepared impactful presentations, and designed materials for delivery; adapted international guidelines into local manuals and built distinctive brand identities for clients including Font Vella, Ricola, Areas, and Hotel Mandarín Oriental.
Graphic Designer & Art Director at Aristu & Co
May 1, 2010 - November 1, 2010Design and art direction in a small design studio focusing on brand identity and visual communication.
Graphic Designer at Freelance
January 1, 2008 - January 1, 2011Created several brand identities for small clients, including restaurants, hotels, and fashion brands.
Editorial Designer at Lados Magazine
January 1, 2010 - November 1, 2011Redesigned a Madrid-based music trends magazine with distribution across Spain; shaped sections and contributed to content.
Brand Strategist & Creative Director (Freelance) at Self-employed
January 1, 2025 - PresentDeveloping comprehensive brand strategies for diverse clients, managing social media accounts, and providing creative direction for musicians to ensure alignment between artistic vision and brand identity.
Co-Founder at Paralel Agency
October 1, 2024 - PresentLeading debut projects and community activations, including launching events (e.g., Cinc a les Cinc at Sala Apolo) and building a collaborator network to deliver brand experiences for music and fashion clients in Barcelona.
Creative Supervisor at Privalia | Brand & Comms
May 1, 2017 - January 31, 2021Led the global creative department, defined and upheld the brand’s visual and verbal identity across operating countries; co-created over 100 transactional and loyalty emails; produced and managed thousands of printed materials; steered a rebranding initiative to attract younger audiences and strengthened supplier partnerships.
Head of Design (Global Department) at EU Business School | Global Department
November 1, 2011 - April 1, 2017Led the creation of all international campus communications, revitalised the brand to align with business goals, and coordinated cross-campus design initiatives.
Graphic Designer (Freelance) at Freelance
January 1, 2008 - December 31, 2011Created multiple brand identities for small clients, including restaurants, hotels, and boutique fashion brands.
Co-Founder at Paralel Agency
June 1, 2025 - PresentCo-founded the agency and led debut projects, including the launch of Cinc a les Cinc at Sala Apolo and community activations such as Young Miko’s Look Alike Contest in Barcelona; focused on blending creative vision with strategic account management.
Brand & Communications Lead at Privalia
May 1, 2017 - January 31, 2021Member of the Global Branding team; defined and upheld brand guidelines across operating countries; led the creation of transactional and loyalty emails, and contributed to partnerships and overall brand communications; led a team of designers and copywriters.
Graphic Designer Freelance
January 1, 2008 - December 31, 2011Created multiple brand identities for restaurants, hotels, and small fashion brands; ongoing freelance projects.
Education
Master at La Salle BCN
January 1, 2018 - December 31, 2019Postgraduate at Universitat Pompeu Fabra
January 1, 2012 - December 31, 2013Postgraduate at EINA
January 1, 2010 - December 31, 2010Graduate Degree at Universitat de Barcelona
January 1, 2004 - December 31, 2009Master’s Degree in Digital Marketing at La Salle University
January 1, 2021 - February 1, 2024Postgraduate Degree in Brand Strategy at Pompeu Fabra University / EINA Universitat de Barcelona
January 11, 2030 - May 4, 2026Postgraduate Degree in Advanced Typography and Editorial Design at EINA Universitat de Barcelona
January 11, 2030 - May 4, 2026Master’s Degree in Digital Marketing at La Salle University
January 1, 2021 - February 1, 2024Postgraduate Degree in Brand Strategy at Pompeu Fabra University / EINA / Universitat de Barcelona
January 1, 2018 - December 31, 2019Postgraduate Degree in Advance Typography and Editorial Design at EINA Universitat de Barcelona
January 1, 2018 - December 31, 2019Graduate Degree in Photography & Design at Unknown Institution
January 1, 2010 - December 31, 2010Fine Arts at Pompeu Fabra University
January 1, 2004 - December 31, 2009Master’s Degree in Digital Marketing at La Salle University
January 1, 2018 - January 1, 2019Qualifications
Graduate Degree in Photography & Design
January 1, 2012 - January 1, 2013Brand Strategy Initiating Research
January 1, 2024 - December 31, 2024Qualitative Research
January 1, 2024 - December 31, 2024Brand Strategy Initiating Research
January 1, 2024 - December 31, 2024Qualitative Research
January 1, 2024 - December 31, 2024Postgraduate Degree in Brand Strategy
January 1, 2010 - December 31, 2010Postgraduate Degree in Advance Typography and Editorial Design
January 1, 2010 - December 31, 2010Graduate Degree Photography & Design
January 1, 2012 - January 1, 2013Fine Arts
January 1, 2004 - January 1, 2009Brand Strategy Initiating Research
January 1, 2024 - May 7, 2026Qualitative Research
January 1, 2024 - May 7, 2026Industry Experience
Retail, Media & Entertainment, Education, Consumer Goods, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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