Arantxa Vico
I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe.
About
I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience.
I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.
- 2 years' experience
- Joined October 2025
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Retail
- Software & Internet
Work experience
Responsible for the marketing and communications strategy; manage budgets, digital campaigns, social media, and influencer partnerships; coordinate branding and creative assets across channels; improve guest experience and brand presence.
Lead and consolidate the group’s brand and marketing strategy across the EMEA region; oversee cross-functional teams; develop branding guidelines, materials, and merchandising catalogs; ensure visual and verbal coherence across touchpoints; drive new openings and brand alignment.
Specialized marketing digital writer producing content for professionals and businesses; contributing to the publication’s market positioning and communications.
Education
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