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I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience. I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.…I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience. I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.

Arantxa Vico

Brand Designer, Brand Strategist, Creative Director

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I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience. I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.…I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience. I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.

Available to hire

I am a marketing and branding professional with over a decade of experience building and leading growth initiatives for hotels, agencies, and brands across Europe. I specialize in developing cohesive brand identities, strategic marketing plans, and cross-channel campaigns that drive measurable results. I thrive in cross-functional teams and multi-disciplinary projects, bringing a hands-on, data-informed approach to storytelling and customer experience.

I am passionate about creating compelling brand narratives, aligning teams around clear objectives, and delivering high-quality marketing outcomes that support business growth and brand elevation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

CEO & Founder at Aran Txavico Marketing Agency S.L.

January 1, 2024 - October 17, 2025

Lead and consolidate the group’s brand and marketing strategy across the EMEA region; oversee cross-functional teams; develop branding guidelines, materials, and merchandising catalogs; ensure visual and verbal coherence across touchpoints; drive new openings and brand alignment.

Marketing Manager at Mallorca Hotels

July 1, 2024 - October 17, 2025

Responsible for the marketing and communications strategy; manage budgets, digital campaigns, social media, and influencer partnerships; coordinate branding and creative assets across channels; improve guest experience and brand presence.

Contributor & Writer at Diario de Mallorca

October 1, 2023 - October 17, 2025

Specialized marketing digital writer producing content for professionals and businesses; contributing to the publication’s market positioning and communications.