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I'm Aravind, a marketing professional focused on building strong brands through strategic marketing, product marketing, and engaging social media activations. I have led large-scale campaigns, delivered a full brand identity refresh, and partnered with top agencies to create multi-channel experiences across print, TV, OTT, radio, OOH, email, and mobile platforms. I thrive on turning customer insights into compelling narratives, driving growth through sponsorships, events, and data-driven campaigns, and mentoring teams to achieve measurable impact. I'm excited to continue crafting brands that resonate and deliver measurable business value.…I'm Aravind, a marketing professional focused on building strong brands through strategic marketing, product marketing, and engaging social media activations. I have led large-scale campaigns, delivered a full brand identity refresh, and partnered with top agencies to create multi-channel experiences across print, TV, OTT, radio, OOH, email, and mobile platforms. I thrive on turning customer insights into compelling narratives, driving growth through sponsorships, events, and data-driven campaigns, and mentoring teams to achieve measurable impact. I'm excited to continue crafting brands that resonate and deliver measurable business value.

Aravind M S

Brand Strategist, Content Creator, Social Media Manager, +3

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I'm Aravind, a marketing professional focused on building strong brands through strategic marketing, product marketing, and engaging social media activations. I have led large-scale campaigns, delivered a full brand identity refresh, and partnered with top agencies to create multi-channel experiences across print, TV, OTT, radio, OOH, email, and mobile platforms. I thrive on turning customer insights into compelling narratives, driving growth through sponsorships, events, and data-driven campaigns, and mentoring teams to achieve measurable impact. I'm excited to continue crafting brands that resonate and deliver measurable business value.…I'm Aravind, a marketing professional focused on building strong brands through strategic marketing, product marketing, and engaging social media activations. I have led large-scale campaigns, delivered a full brand identity refresh, and partnered with top agencies to create multi-channel experiences across print, TV, OTT, radio, OOH, email, and mobile platforms. I thrive on turning customer insights into compelling narratives, driving growth through sponsorships, events, and data-driven campaigns, and mentoring teams to achieve measurable impact. I'm excited to continue crafting brands that resonate and deliver measurable business value.

Available to hire

I’m Aravind, a marketing professional focused on building strong brands through strategic marketing, product marketing, and engaging social media activations. I have led large-scale campaigns, delivered a full brand identity refresh, and partnered with top agencies to create multi-channel experiences across print, TV, OTT, radio, OOH, email, and mobile platforms.
I thrive on turning customer insights into compelling narratives, driving growth through sponsorships, events, and data-driven campaigns, and mentoring teams to achieve measurable impact. I’m excited to continue crafting brands that resonate and deliver measurable business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager - Marketing at Federal Bank Ltd.

March 1, 2021 - Present

Spearheaded marketing initiatives reporting to the CMO; executed large-scale campaigns and brand identity refresh with the Sideways agency. Onboarded the organisation's first brand ambassador (Vidya Balan), including negotiations and campaign execution. Collaborated with Ogilvy, Dentsu, Sideways, and FCB Ulka to plan and execute campaigns across print, TV, OTT, radio, OOH, email, social media, and mobile apps. Managed two pan-India gold loan ATL/BTL campaigns contributing to portfolio growth. Raised AED 82.82M in deposits from high-net-worth NRIs in the Middle East through targeted ATL/BTL marketing. Served as Social Media Manager; improved Instagram engagement from 0.22% to 0.6% in two months; ran campaigns with Vidya Balan and Prannoy H S achieving 5.2M and 112k organic views. Oversaw event sponsorships and activations (e.g., Mirchi Neon Run Bahrain, Kochi Marathon 2024) and sports sponsorships with Kerala Cricket League and Gokulam Kerala FC. Executed the 'Speak for India' campaign

Brand Manager at Federal Bank Ltd.

March 1, 2021 - Present

Led end-to-end brand initiatives at Federal Bank, including a full brand identity refresh (palette, typography, logo, favicon, tone of voice) that earned the ET Design & Creativity Award. Onboarded the bank's first brand ambassador, Vidya Balan, managing negotiations, alignment, and campaign execution. Collaborated with agencies (Ogilvy, Dentsu, Sideways, FCB Ulka) to plan and execute campaigns such as Rishton Ke Naam, Savings Ki Vidya, Karo Bachaane Ki Shuruaat Bachpan Se, and #EndDependence - Press The Button across print, TV, OTT, radio, OOH, emails, social, and mobile apps. Managed two pan-India gold loan ATL/BTL campaigns driving portfolio growth of 3.35% and 5.88% in FY23. As Social Media Manager, grew LinkedIn to 700K+ and Instagram to 100K+ followers; boosted engagement from 0.22% to 0.6% and delivered influencer campaigns with Vidya Balan and Prannoy H S achieving millions of views. Directed event sponsorships and activations (Federal Bank Kochi Marathon 2024 with 20% more reg