Project Manager at Spiralyze

Led data-driven A/B testing and conversion optimization strategies for B2B, SaaS, and eCommerce clients to maximize revenue growth and user engagement. Key results included boosting a SaaS client's conversion rate by 22% in 3 months; supervising testing that generated $2M in incremental revenue for a D2C client in one month; delivering a 7.7x ROI program for a $1B unicorn. Designed testing roadmaps for sustainable conversion rate improvements and continuous experimentation with minimal disruption to client operations. Managed cross-functional teams of designers, developers, and QA in agile weekly sprints to deliver high-quality test launches and design improvements. Maintained daily client communications ensuring alignment with action plans and long-term testing strategies. Leveraged Google Analytics, Mixpanel, HubSpot, and Tableau to generate weekly insights and performance reports. Oversaw test deployment using Optimizely, VWO, and Mutiny, prototyping concepts in Figma to translate i

Program Management Analyst Consultant at HaiBro Finance

National-level project engagement: supporting the ECRL Electrical project with Citaglobal Renewable Energy Solution, a large-scale nationwide program valued at RM 600m over a 30-year concession. Change management: enabling teams to navigate changes via governance, training, and communications. Project implementation: contributing to successful delivery through change management frameworks, strategies, and stakeholder engagement; business development: assisting senior consultants with proposals, client management, and deal closings for large-scale national deals.