Arbab Gill

Led data-driven A/B testing and conversion optimization strategies for B2B, SaaS, and eCommerce clients to maximize revenue growth and user engagement. Key results included boosting a SaaS client's conversion rate by 22% in 3 months; supervising testing that generated $2M in incremental revenue for a D2C client in one month; delivering a 7.7x ROI program for a $1B unicorn. Designed testing roadmaps for sustainable conversion rate improvements and continuous experimentation with minimal disruption to client operations. Managed cross-functional teams of designers, developers, and QA in agile weekly sprints to deliver high-quality test launches and design improvements. Maintained daily client communications ensuring alignment with action plans and long-term testing strategies. Leveraged Google Analytics, Mixpanel, HubSpot, and Tableau to generate weekly insights and performance reports. Oversaw test deployment using Optimizely, VWO, and Mutiny, prototyping concepts in Figma to translate i

National-level project engagement: supporting the ECRL Electrical project with Citaglobal Renewable Energy Solution, a large-scale nationwide program valued at RM 600m over a 30-year concession. Change management: enabling teams to navigate changes via governance, training, and communications. Project implementation: contributing to successful delivery through change management frameworks, strategies, and stakeholder engagement; business development: assisting senior consultants with proposals, client management, and deal closings for large-scale national deals.

Led AI-enabled design sprints for top APAC banking and insurance organizations with cross-functional teams expecting to launch up to 2 products in the next 6 months. Innovation function scaling for a major bank: supported establishing an innovation function and accelerated prototype development with Design Thinking and project coaching. Project management for brand realignment: managed a comprehensive brand realignment for a leading Malaysian property developer with a 6-month, 3-phase project, including in-depth employee and customer research, persona mapping, and insights refinement; supported senior consultants in facilitating C-Suite and executives to craft future brand and realign strategy and culture to support transformation. Leadership development and workshops: designed and delivered high-impact leadership development sessions on Design Thinking, Agile methodologies and CX. Strategy curation and board decks: contributed to strategy development and board-level pitches. Business