Strategic event marketing leader with 13+ years of experience managing global third-party activations, sponsorship programs & trade shows, user conferences, and experiential marketing for enterprise brands. Proven success in leading cross-functional teams, optimizing event performance, and delivering high-impact programs that influence pipeline and accelerate growth. Adept at end-to-end event ownership, data-driven reporting, and stakeholder collaboration. Skilled in mentoring high-performing teams, managing multi-million-dollar budgets, and building scalable processes in both agency and corporate environments. ✻ 13 years of experience developing, executing, and evaluating domestic and international large, complex event programs and media productions ✻ Planning and execution ownership of live & digital events ranging 10 to 40K attendees ✻ Full cycle budget management and ROI reporting with budgets $10K to $50M ✻ 8 years of client-facing agency experience effectively managing a substantial volume of and multiple projects simultaneously, consistently providing a superior work output ✻ 8 years of progressive corporate and brand-side experience managing all aspects of planning and execution of internal & external events, working cross-functionally and as a C-level advisor ✻ 9 years utilizing various styles of project management including RACI, DACI, agile, scrum, kanban, and waterfall while fostering accountability and satisfying stakeholders ✻ Exceptional ability to independently identify, prioritize, monitor, communicate, and/or resolve elements that can impact a project while managing competing priorities ✻ Proven ability to develop & implement a comprehensive process, from template development to reporting while establishing scalable systems ✻ Sound decision-making and problem-solving skills with the ability to proactively handle changes and devise contingency plans

Miranda Archer, CMP DES

PRO

Strategic event marketing leader with 13+ years of experience managing global third-party activations, sponsorship programs & trade shows, user conferences, and experiential marketing for enterprise brands. Proven success in leading cross-functional teams, optimizing event performance, and delivering high-impact programs that influence pipeline and accelerate growth. Adept at end-to-end event ownership, data-driven reporting, and stakeholder collaboration. Skilled in mentoring high-performing teams, managing multi-million-dollar budgets, and building scalable processes in both agency and corporate environments. ✻ 13 years of experience developing, executing, and evaluating domestic and international large, complex event programs and media productions ✻ Planning and execution ownership of live & digital events ranging 10 to 40K attendees ✻ Full cycle budget management and ROI reporting with budgets $10K to $50M ✻ 8 years of client-facing agency experience effectively managing a substantial volume of and multiple projects simultaneously, consistently providing a superior work output ✻ 8 years of progressive corporate and brand-side experience managing all aspects of planning and execution of internal & external events, working cross-functionally and as a C-level advisor ✻ 9 years utilizing various styles of project management including RACI, DACI, agile, scrum, kanban, and waterfall while fostering accountability and satisfying stakeholders ✻ Exceptional ability to independently identify, prioritize, monitor, communicate, and/or resolve elements that can impact a project while managing competing priorities ✻ Proven ability to develop & implement a comprehensive process, from template development to reporting while establishing scalable systems ✻ Sound decision-making and problem-solving skills with the ability to proactively handle changes and devise contingency plans

Available to hire

Strategic event marketing leader with 13+ years of experience managing global third-party activations, sponsorship programs & trade shows, user conferences, and experiential marketing for enterprise brands. Proven success in leading cross-functional teams, optimizing event performance, and delivering high-impact programs that influence pipeline and accelerate growth. Adept at end-to-end event ownership, data-driven reporting, and stakeholder collaboration. Skilled in mentoring high-performing teams, managing multi-million-dollar budgets, and building scalable processes in both agency and corporate environments.

✻ 13 years of experience developing, executing, and evaluating domestic and international large, complex event programs and media productions
✻ Planning and execution ownership of live & digital events ranging 10 to 40K attendees
✻ Full cycle budget management and ROI reporting with budgets $10K to $50M
✻ 8 years of client-facing agency experience effectively managing a substantial volume of and multiple projects simultaneously, consistently providing a superior work output
✻ 8 years of progressive corporate and brand-side experience managing all aspects of planning and execution of internal & external events, working cross-functionally and as a C-level advisor
✻ 9 years utilizing various styles of project management including RACI, DACI, agile, scrum, kanban, and waterfall while fostering accountability and satisfying stakeholders
✻ Exceptional ability to independently identify, prioritize, monitor, communicate, and/or resolve elements that can impact a project while managing competing priorities
✻ Proven ability to develop & implement a comprehensive process, from template development to reporting while establishing scalable systems
✻ Sound decision-making and problem-solving skills with the ability to proactively handle changes and devise contingency plans

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Language

English
Fluent

Work Experience

Founder | Principal Planner & Strategic Consultant at Fremont Group
February 1, 2018 - Present
Founder and strategic consultant delivering comprehensive event program design, end-to-end event management, budgeting, and vendor/logistics for ultra-luxury and multi-day weddings and corporate events; leads external vendors and cross-functional collaboration.
Senior Global Strategic Events Manager at Samsara
August 1, 2020 - March 1, 2023
Designed and executed high-impact global digital and physical event programs, including major conferences; led end-to-end event strategy, budgeting, ROI tracking, and cross-functional teams; managed and negotiated vendor relationships.
Executive Consultant, Brand Strategy & Growth at S&S Global Family Office
August 1, 2020 - March 1, 2023
Drove strategy, planning, and execution of key strategic events and marketing campaigns supporting the family’s business ventures and investments; built scalable processes and regional engagement strategies.
Events Director | Contractor at Bash Creative
July 1, 2019 - February 1, 2020
Led event strategy and production for Google Devices & Services Holiday Party; managed 20+ vendors, a team of 3, and 6 VIP attendees; owned a $2M budget; delivered end-to-end events.
Senior Event Manager at Opus Agency
July 1, 2018 - September 1, 2019
Led end-to-end planning and execution of AWS Summit series across NA; managed budgets up to $50M; partnered with internal/external teams and vendors; produced executive offsites and high-touch events.
Marketing at JLT Specialty USA, a subsidiary of Jardine Lloyd Thompson
September 1, 2015 - July 1, 2018
Managed execution of 60+ internal and third-party B2B events annually (trade shows, incentive programs, speaker panels, client advisory boards); developed event documentation and ROI analytics; spearheaded strategic communications.
Event Producer at Toque & Bottle Advisory
January 1, 2014 - February 1, 2015
Planned and executed domestic and international corporate meetings, events, and trades shows (5–40,000 attendees); full budget management; led high-profile events including charity initiatives and notable industry gatherings.
Event Sales Manager at Seasons 52, Darden Restaurant Group
February 1, 2010 - March 1, 2011
Built business for a high-end restaurant through direct and indirect sales; led private and large party dining and community marketing initiatives.

Education

Bachelor's in Business & Entrepreneurship at University of Illinois at Chicago
August 1, 2009 - May 1, 2013

Qualifications

Certified Meeting Professional (CMP)
January 11, 2030 - May 20, 2026
Digital Event Strategist (DES)
January 11, 2030 - May 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Other, Agriculture & Mining, Computers & Electronics, Consumer Goods, Energy & Utilities, Financial Services, Healthcare, Life Sciences, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Transportation & Logistics