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Hi, I'm Archie Sethu, a content creator and creator partnerships and influencer marketing lead with 5+ years of experience scaling creator programs and partnership revenue. I help brands partner with top creators, design scalable processes, and drive measurable ROI across campaigns. I build negotiation playbooks, retention lifecycles, KPI dashboards, and onboarding processes to renegotiate underperforming partnerships and boost top performers. I'm passionate about turning data into action and growing creator ecosystems through collaboration and leadership.…Hi, I'm Archie Sethu, a content creator and creator partnerships and influencer marketing lead with 5+ years of experience scaling creator programs and partnership revenue. I help brands partner with top creators, design scalable processes, and drive measurable ROI across campaigns. I build negotiation playbooks, retention lifecycles, KPI dashboards, and onboarding processes to renegotiate underperforming partnerships and boost top performers. I'm passionate about turning data into action and growing creator ecosystems through collaboration and leadership.

Archie Sethu

Content Creator, Marketing Strategist, Influencer Marketing Manager, +3

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Hi, I'm Archie Sethu, a content creator and creator partnerships and influencer marketing lead with 5+ years of experience scaling creator programs and partnership revenue. I help brands partner with top creators, design scalable processes, and drive measurable ROI across campaigns. I build negotiation playbooks, retention lifecycles, KPI dashboards, and onboarding processes to renegotiate underperforming partnerships and boost top performers. I'm passionate about turning data into action and growing creator ecosystems through collaboration and leadership.…Hi, I'm Archie Sethu, a content creator and creator partnerships and influencer marketing lead with 5+ years of experience scaling creator programs and partnership revenue. I help brands partner with top creators, design scalable processes, and drive measurable ROI across campaigns. I build negotiation playbooks, retention lifecycles, KPI dashboards, and onboarding processes to renegotiate underperforming partnerships and boost top performers. I'm passionate about turning data into action and growing creator ecosystems through collaboration and leadership.

Available to hire

Hi, I’m Archie Sethu, a content creator and creator partnerships and influencer marketing lead with 5+ years of experience scaling creator programs and partnership revenue. I help brands partner with top creators, design scalable processes, and drive measurable ROI across campaigns.

I build negotiation playbooks, retention lifecycles, KPI dashboards, and onboarding processes to renegotiate underperforming partnerships and boost top performers. I’m passionate about turning data into action and growing creator ecosystems through collaboration and leadership.

Skills

Airtable

HubSpot

Experience Level

Airtable

Expert

HubSpot

Expert

Language

English

Fluent

Work Experience

Creator Community Lead at Apollo.io (YC W16)

December 1, 2024 - April 1, 2026

Identified delays with creators on deliverables & negotiations, so proposed a creator negotiation playbook with pre-approved deliverables, rate benchmarks, & fallback offers, used for future campaigns. Rebuilt campaign approvals after delays in brand feedback, & content sign off, cutting launch time from 21 to 14 days.

Creator Partnerships Lead at WellnessCoach.live

October 1, 2023 - November 30, 2024

Owned the creator retention lifecycle, redesigning the recruitment > reward > re-engage model after identifying 20% of creators went inactive after their first 2 deals. Built KPI dashboards tracking creator performance & program ROI, using findings to renegotiate underperforming partnerships & double down on top performers.

Influencer Marketing Manager at Pennovate

March 1, 2023 - October 1, 2023

Owned partnerships for 25+ creators monthly: from pitch & negotiation through onboarding & contracting. Managed campaign execution across 40–60 assets per month, averaging 50K - 100K views per asset.

Creator Partnerships Specialist at SafetyWing (YC W16)

July 1, 2022 - February 28, 2023

Sourced & screened 15-20 creators per month against audience size, niche, engagement rate, building the team's first documented vetting checklist. Negotiated multi-pack deals instead of single posts, increasing average deal value by 30%.

Social Media Marketing Associate at Expand AI

June 1, 2021 - November 30, 2021

Managed content calendar & publishing, coordinating with design & copy to ship 10-15 assets weekly. Tracked engagement & reach metrics, finding top-performing formats to inform next sprint's content mix.

Social Media Marketing Team Lead at Expand AI

June 1, 2021 - July 1, 2022

Led a 3-person pod, built SOPs for ideation, approvals, & publishing, reducing revision cycles from 4 to 2. Owned social media strategy (pillars, series, & metrics goals) to drive +45% reach & +30% engagement.