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I am a Marketing & Market Intelligence Analyst with experience across the United States, Canada, and Latin America. I specialize in market research, data analysis, process optimization, digital strategies, and turning insights into actionable decisions. I’ve led projects that delivered corporate savings, improved workflows, increased lead generation, and strengthened commercial decision-making. I thrive on turning complex data into clear, strategic recommendations and enjoy coordinating cross-functional teams to deliver impactful marketing outcomes. I’m comfortable in fast-paced environments and excel at translating quantitative insights into practical actions for executives and stakeholders.…I am a Marketing & Market Intelligence Analyst with experience across the United States, Canada, and Latin America. I specialize in market research, data analysis, process optimization, digital strategies, and turning insights into actionable decisions. I’ve led projects that delivered corporate savings, improved workflows, increased lead generation, and strengthened commercial decision-making. I thrive on turning complex data into clear, strategic recommendations and enjoy coordinating cross-functional teams to deliver impactful marketing outcomes. I’m comfortable in fast-paced environments and excel at translating quantitative insights into practical actions for executives and stakeholders.

ARIS DANIEL PANESSO RIOS

Marketing Analyst, Project Manager, Data Analyst, +4

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I am a Marketing & Market Intelligence Analyst with experience across the United States, Canada, and Latin America. I specialize in market research, data analysis, process optimization, digital strategies, and turning insights into actionable decisions. I’ve led projects that delivered corporate savings, improved workflows, increased lead generation, and strengthened commercial decision-making. I thrive on turning complex data into clear, strategic recommendations and enjoy coordinating cross-functional teams to deliver impactful marketing outcomes. I’m comfortable in fast-paced environments and excel at translating quantitative insights into practical actions for executives and stakeholders.…I am a Marketing & Market Intelligence Analyst with experience across the United States, Canada, and Latin America. I specialize in market research, data analysis, process optimization, digital strategies, and turning insights into actionable decisions. I’ve led projects that delivered corporate savings, improved workflows, increased lead generation, and strengthened commercial decision-making. I thrive on turning complex data into clear, strategic recommendations and enjoy coordinating cross-functional teams to deliver impactful marketing outcomes. I’m comfortable in fast-paced environments and excel at translating quantitative insights into practical actions for executives and stakeholders.

Available to hire

I am a Marketing & Market Intelligence Analyst with experience across the United States, Canada, and Latin America. I specialize in market research, data analysis, process optimization, digital strategies, and turning insights into actionable decisions. I’ve led projects that delivered corporate savings, improved workflows, increased lead generation, and strengthened commercial decision-making.

I thrive on turning complex data into clear, strategic recommendations and enjoy coordinating cross-functional teams to deliver impactful marketing outcomes. I’m comfortable in fast-paced environments and excel at translating quantitative insights into practical actions for executives and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Project Manager at Reach Digital Group

February 1, 2024 - October 1, 2024

Led onboarding process reorganization, reducing timelines from two weeks to 48 hours. Managed content creation, SEO strategies, and graphic production; coordinated creative teams and copywriters; optimized workflows and timelines; implemented email marketing and social media strategies; utilized tools such as Ahrefs, Google Search Console, Instantly, Outplay, and MNTN.

Marketing Analyst at TRAFFIX

February 1, 2024 - Present

Developed high-level commercial reports for strategic support; analyzed trends, imports, and exports in the United States, Canada, and Mexico; supported executive decision-making through market and competitiveness analysis. Achievements: corporate savings of over USD 400,000 through data normalization and cross-database analysis; generated over 200 qualified leads using LinkedIn Sales Navigator, DataMyne, and ZoomInfo; automated reporting and research processes, reducing delivery times and increasing productivity.

Research Analyst at Iota Impact

February 1, 2022 - June 1, 2023

Participated in Coca-Cola Mexico research, completed in less than one month despite sample size; improved fieldwork data collection processes and planning of research routes. Designed research projects and methodologies; conducted competitive benchmarking; analyzed data to identify patterns and fieldwork insights; coordinated resources and multidisciplinary teams.

Head of Communications & Marketing at RENTIC

February 1, 2020 - June 1, 2021

Increased commercial network by 75% through strategic partnerships; created brand manual, communication plans, and corporate identity development; launched website and institutional campaigns via social media.

Marketing Assistant at International Festival

January 1, 2016 - January 1, 2021

Grew social media presence and expanded client base by 300%; supported virtual festival launch during COVID-19 contingency, ensuring a successful event despite challenging circumstances.