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I am a passionate and creative marketing professional with a strong interest in branding, content strategy, and digital marketing. With experience in content creation, social media management, copywriting, and community management, I enjoy developing meaningful campaigns that connect brands with their audiences and drive engagement I have worked across multiple social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, creating platform-specific content aligned with brand objectives and audience behavior. My experience includes content planning, copywriting, campaign ideation, content calendar management, community engagement, and collaborating with cross-functional teams to execute creative initiatives. I am eager to grow as a content and brand strategist while contributing to diverse and international brands. Available for remote opportunities, I thrive in collaborative environments where I can combine creativity, storytelling, and strategy to create impactful marketing campaigns.…I am a passionate and creative marketing professional with a strong interest in branding, content strategy, and digital marketing. With experience in content creation, social media management, copywriting, and community management, I enjoy developing meaningful campaigns that connect brands with their audiences and drive engagement I have worked across multiple social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, creating platform-specific content aligned with brand objectives and audience behavior. My experience includes content planning, copywriting, campaign ideation, content calendar management, community engagement, and collaborating with cross-functional teams to execute creative initiatives. I am eager to grow as a content and brand strategist while contributing to diverse and international brands. Available for remote opportunities, I thrive in collaborative environments where I can combine creativity, storytelling, and strategy to create impactful marketing campaigns.

Areeba Arshad

Social Media Manager, Content Strategist, Copywriter

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I am a passionate and creative marketing professional with a strong interest in branding, content strategy, and digital marketing. With experience in content creation, social media management, copywriting, and community management, I enjoy developing meaningful campaigns that connect brands with their audiences and drive engagement I have worked across multiple social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, creating platform-specific content aligned with brand objectives and audience behavior. My experience includes content planning, copywriting, campaign ideation, content calendar management, community engagement, and collaborating with cross-functional teams to execute creative initiatives. I am eager to grow as a content and brand strategist while contributing to diverse and international brands. Available for remote opportunities, I thrive in collaborative environments where I can combine creativity, storytelling, and strategy to create impactful marketing campaigns.…I am a passionate and creative marketing professional with a strong interest in branding, content strategy, and digital marketing. With experience in content creation, social media management, copywriting, and community management, I enjoy developing meaningful campaigns that connect brands with their audiences and drive engagement I have worked across multiple social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, creating platform-specific content aligned with brand objectives and audience behavior. My experience includes content planning, copywriting, campaign ideation, content calendar management, community engagement, and collaborating with cross-functional teams to execute creative initiatives. I am eager to grow as a content and brand strategist while contributing to diverse and international brands. Available for remote opportunities, I thrive in collaborative environments where I can combine creativity, storytelling, and strategy to create impactful marketing campaigns.

Next availability:

September 23, 2026

Karachi, Pakistan

I am a passionate and creative marketing professional with a strong interest in branding, content strategy, and digital marketing. With experience in content creation, social media management, copywriting, and community management, I enjoy developing meaningful campaigns that connect brands with their audiences and drive engagement
I have worked across multiple social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok, creating platform-specific content aligned with brand objectives and audience behavior. My experience includes content planning, copywriting, campaign ideation, content calendar management, community engagement, and collaborating with cross-functional teams to execute creative initiatives.
I am eager to grow as a content and brand strategist while contributing to diverse and international brands. Available for remote opportunities, I thrive in collaborative environments where I can combine creativity, storytelling, and strategy to create impactful marketing campaigns.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Executive Director at Sports Society of IoBM

June 1, 2025 - September 1, 2025

Led society operations and supported member engagement through communications, training sessions, and conflict resolution. Managed recruitment and onboarding of society members, including shortlisting and hiring across departments; improved team efficiency and reduced onboarding time. Reported 95% retention of society members during these activities.

Content Writing / Social Media Management at Dove (Unilever) National Campaign

January 1, 2025 - Present

Created and scheduled content across Instagram, Facebook, and LinkedIn. Improved audience engagement over a multi-month period by applying marketing and content execution techniques aligned with campaign objectives.

National Campaign Representative / Distribution & Channel Management / Sales Management / Brand Management / Supply Chain Management (Extra-curricular management listed) at DORE (Unilever) National Campaign

September 1, 2022 - May 1, 2025

Handled operational and campaign support activities spanning distribution & channel management, sales management, brand management, and supply chain management. Contributed to brand messaging and campaign outcomes through coordinated execution.

Employer Branding Intern / Social Media Management / Content Writing / SEO / Distribution & Channel Management at DORE (Unilever) National Campaign Representative

September 1, 2022 - May 1, 2025

Supported employer branding and social media initiatives as part of national-level campaigns. Worked on content writing, social media management, and SEO. Collaborated with a 15+ member production team to film and promote DOVE campaigns; contributed to campaign execution and brand visibility through social media posting and optimization efforts. Also supported distribution/channel and sales-related activities as part of campaign operations.

League of Basketball Athlete (Pakistan) at League of Basketball

May 1, 2022 - September 1, 2027

Professional athlete experience including participation in major league tournaments and interclub games. Demonstrated skill in leveraging social platforms to support brand visibility and audience growth through targeted campaigns; contributed to engagement and performance across matches and tournaments.