I'm Aimee Reeff, a resourceful UI/UX designer based in the San Francisco Bay Area with 5+ years of experience crafting accessible interfaces and intuitive experiences. I collaborate closely with cross-functional teams to translate requirements into user-centered design solutions, manage multiple projects, and deliver polished outputs using tools like Figma, Illustrator, InDesign, and Photoshop. I’m passionate about ADA accessibility and building inclusive digital tools. I’m eager to apply my design thinking to new challenges, from branding and marketing collaborations to product-focused interfaces. My goal is to create elegant, usable experiences that boost engagement and drive measurable results.…

Aimee Reeff

I'm Aimee Reeff, a resourceful UI/UX designer based in the San Francisco Bay Area with 5+ years of experience crafting accessible interfaces and intuitive experiences. I collaborate closely with cross-functional teams to translate requirements into user-centered design solutions, manage multiple projects, and deliver polished outputs using tools like Figma, Illustrator, InDesign, and Photoshop. I’m passionate about ADA accessibility and building inclusive digital tools. I’m eager to apply my design thinking to new challenges, from branding and marketing collaborations to product-focused interfaces. My goal is to create elegant, usable experiences that boost engagement and drive measurable results.…

Available to hire

I’m Aimee Reeff, a resourceful UI/UX designer based in the San Francisco Bay Area with 5+ years of experience crafting accessible interfaces and intuitive experiences. I collaborate closely with cross-functional teams to translate requirements into user-centered design solutions, manage multiple projects, and deliver polished outputs using tools like Figma, Illustrator, InDesign, and Photoshop. I’m passionate about ADA accessibility and building inclusive digital tools.

I’m eager to apply my design thinking to new challenges, from branding and marketing collaborations to product-focused interfaces. My goal is to create elegant, usable experiences that boost engagement and drive measurable results.

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Language

English
Fluent

Work Experience

Quality Assurance at Ring Team - Amazon Lab 126
March 1, 2026 - April 1, 2026
Supported program lean in managing three-week take-home studies during sprint cycles. Facilitated distribution of prototype devices, SOPs and demo links to Amazon employees via internal programs, providing instructions for study execution at home, specifying data needs and troubleshooting questions. Guided participants through download and setup of Ring prototypes on personal devices and home setups, ensuring safe and consistent operation of devices and test equipment. Tracked test results, anomalies and environmental conditions affecting outcomes, relaying data to leads and developers. Performed basic device troubleshooting (connectivity, setup, resets, calibration) and identified recurring user and data-collector errors to refine study methods, enhance efficiency, and maintain data consistency. Communicated progress and blockers clearly to leads and cross-functional partners, contributing to continuous improvement of test procedures.
AI/ML Conversationalist and Data Collection at Apple Inc. (Siri Team)
November 1, 2025 - March 1, 2026
Led over 100 natural, multi-tier conversations between participants and AI agents to simulate real-world dialogue within a three-month timeframe. Encouraged conversational engagement using tone, active listening, and adaptive communication techniques to train an LLM model (Siri AI) via exercises targeting specific stressors areas. Cultivated supportive environments to encourage natural emotional expressions and speech, successfully gathering authentic data for developers to identify anomalies for product improvements. Guided conversations through open-ended and ambiguous scenarios without leading participants, collaborating with developers to identify testing errors and decisive rapid solutions, and editing improvements to the user experience. Evaluated and documented over 4,000 assets in multiple languages (Non-English) as part of a virtual team, troubleshooting and scheduling to ensure study completion, aligned with project direction.
UI/UX Designer and Marketing Consultant at Titus MRF Services
January 1, 2020 - March 1, 2025
Collaborated closely with the Founder and Manager of Design and Sales to archive their old site and transition to a new Wix-based site, resulting in a refreshed, professional portfolio that increased site traffic by 60% within six months post-launch. Organized the portfolio into a service-highlighting gallery, effectively demonstrating the company’s capabilities in designing, fabricating and installing recycling equipment, which led to new business acquisition and hiring of new employees. Developed budgeted manuals for new branding on uniforms, gear essentials, and professional packages (business cards, branded merchandise, conference banners) using Adobe InDesign and Illustrator for use at Waste Expo and other events. Generated content for project bids with grids and layouts in Illustrator and InDesign. Conducted daily site surveys, progress reports and photo documentation of site progress in coordination with the project manager, and communicated project status between the installa

Education

Master of Professional Studies- User Experience Design at Maryland Institute of Art
January 1, 2023 - January 1, 2025
Bachelor of Arts- Industrial Design at San Jose State University
January 1, 2017 - January 1, 2022
Associate of Science- Industrial Design Engineering at Mt. San Antonio College
January 1, 2014 - January 1, 2017

Qualifications

Solidworks CSWA CAD Certification
January 11, 2030 - June 25, 2026

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment, Manufacturing
    Quality Assurance and Product/Project Management

    For this study, I managed, documented and tested user interactions in user studies that generate data for software development at Amazon Lab 126

    At Lab 126 I supported their VCare Ops team in a quick study to improve features in the Ring App. I led 45, structured, “take-home” sessions in a 4 week time frame.

    With in this Study I:
    1.Track test results, anomalies, and environmental conditions that may impact outcomes, tracking these outcomes to relay to leads and developers to ensure accurate and desirable data collection
    2.Communicate progress and blockers clearly to leads and cross-functional partners.
    Support continuous improvement of test procedures based on what was observed in the field.
    3. Identify repeated mistakes committed by users and Data collectors to evolve our methods every study, to increase efficiency and maintain consistent data.

    Website Rebrand and Development

    Titus MRF Services
    Fontana, CA - Hybrid, Contract 
    To view my work please visit :
    https://www.twine.net/signin
    ​
    This Project required a soft rebrand of their Digital footprint to reach more consumers and find new employees. 
    From this rebrand we improved their website fotrafic by 65% and provided an increase of viewer engagement by 40%
    ​
    1.  Using WIX for a Materials Reclamation Facilities integration company. Used Wix  to maintain their brand online and manage their inbox and communication.
    2. Optimising their websies SEO to improvisibilty online.
    3. Improved their brand presence offline by  designing printable and digital business cards for staff using Adobe Illustrator and InDesign.
    4. Developed a rebrand manual of uniforms and Improve stage presence at Expo events with budgeting.
    5. Improved company outreach for the sales and engineering  by creating templates for News letters, Flyers, budgets for employees uniforms and convention attire. 
    6. Develop OEM manual and BID packages for Vendors and Clients.

    ​Tools Used: Figma, WIX, Adobe Photoshop, InDesign and Illustrator, Microsoft Office (Excel, Docs, Power point)

    User Research For Siri AI

    AI/ML Data Collection Moderator & UX Research - Apple Inc. via INSPYR Solutions​
    ​​
    In these user studies, we encourage conversational engagement through effective use of tone, active listening, and adaptive communication to help train an LLM model through various exercises that targeted different areas of the Model’s stressors.
    ​
    Lead over 100 natural, multi-tier conversations between participants and AI agents to simulate real-world dialogue, in roughly 3 month time frame.
    Created supportive environments where participants feel at ease expressing emotion and speaking naturally, to successfully gather Authentic, Natural data that was used to flag hundreds of specific events to the developers.
    Through open-ended and ambiguous scenarios and guiding conversations without influencing participant response, the team was able to identify errors to inspire rapid diagnosing through direct communication with the developers.

    Thus resulting in solutions that help to improve the over experience for the user during and after testing.​​