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I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.…I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.

Areg Arakelyan

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.…I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.

Available to hire

I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Russian

Fluent

Ukrainian

Fluent

English

Fluent

Polish

Fluent

Armenian

Beginner

Work Experience

Senior Strategy & Planning Manager at AI DIGITAL

December 1, 2025 - March 31, 2026

Engineered and scaled programmatic architectures across CTV, Audio, and Retail Media for high-stakes North American portfolios; planned multi-channel campaigns; orchestrated strategic pitch decks and partnerships; coordinated workflows for junior and mid-level specialists in a fast-paced, remote environment.

Media Planner & Strategist at WPP Media — Wavemaker

December 1, 2023 - December 31, 2025

Engineered and scaled 360-campaigns for global accounts (IKEA, Mutti, Bauer); managed multimillion-dollar annual media spend with 1.5–2x KPI delivery; owned paid communication for 11 IKEA shop centers in Poland; designed multi-channel mixes (Meta, Google, TikTok, Pinterest + programmatic audio, CTV, VOD, in-game); contributed to automated reporting and delivered strategic insights.

Founder & Growth Strategist at Limitless Bureau

May 1, 2022 - September 30, 2025

Founded Limitless Bureau, a lean growth marketing venture for startups, delivering full-funnel growth projects and building a team of specialists; scaled influencer campaigns to 1M+ organic reach; developed and executed go-to-market strategies for DTC & wellness startups; drove client acquisition and long-term partnerships.

Marketing Consultant, Strategy & Planning at WeExpert (Euvic Group)

July 1, 2024 - October 31, 2024

Architected a Go-To-Market strategy following market and SWOT analysis; leveraged performance data to optimize B2B lead generation, resulting in a 30% surge in lead volume and 25% reduction in CPL within 4 months.

Marketing Lead at Migrant Help

February 1, 2023 - November 30, 2023

Led a cross-functional team to re-engineer audience targeting and operational processes, driving a 20% revenue uplift; spearheaded workflow automations and media efficiency audits, delivering significant annual cost savings.

Performance Marketing Specialist at SUPERSONIC Food

March 1, 2022 - January 31, 2023

Engineered high-performing Meta Ads and Google Ads architectures, driving a 27% increase in new customer sales; scaled affiliate partner ecosystem to contribute 12% to total revenue, optimizing blended ROAS and LTV.

Marketing Consultant, Strategy & Planning at WeExpert t (Euvic Group)

July 1, 2024 - October 1, 2024

Business Planning: Architected a comprehensive GTM strategy for new B2B service lines based on deep SWOT and market analysis. Performance Steering: Optimized lead generation engines, resulting in a 30% surge in volume and a 25% reduction in acquisition costs.