Areg Arakelyan
I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe.
About
I’m a growth-minded marketing strategist with a track record of building go-to-market and activation plans that drive revenue across North America and Europe. In roles at AI Digital and Wavemaker, I’ve led cross-functional teams in remote environments, translating complex KPIs into actionable strategies and delivering high-quality outputs. I thrive on turning data into insights, crafting compelling pitches, and shaping partnerships with influencers and content creators to boost brand love and performance. I’m passionate about helping startups scale and established brands stay ahead through hands-on leadership and collaborative problem solving.
- 4 years' experience
- Joined February 2026
Skills· 15
Languages
- RussianFluent
- UkrainianFluent
- EnglishFluent
- PolishFluent
- ArmenianBeginner
Industry experience
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
- Education
- Other
Work experience· 7 roles
Engineered and scaled programmatic architectures across CTV, Audio, and Retail Media for high-stakes North American portfolios; planned multi-channel campaigns; orchestrated strategic pitch decks and partnerships; coordinated workflows for junior and mid-level specialists in a fast-paced, remote environment.
Business Planning: Architected a comprehensive GTM strategy for new B2B service lines based on deep SWOT and market analysis. Performance Steering: Optimized lead generation engines, resulting in a 30% surge in volume and a 25% reduction in acquisition costs.
Architected a Go-To-Market strategy following market and SWOT analysis; leveraged performance data to optimize B2B lead generation, resulting in a 30% surge in lead volume and 25% reduction in CPL within 4 months.
Education
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