I’m a digital marketing and brand strategy professional with 11 years of experience across full-funnel campaigns—uniting organic and paid social, SEO, performance marketing, and community management into one coordinated, data-driven system. I’m hands-on with AI-assisted workflows, building repeatable operating cadences that help teams stay creative while improving measurable outcomes. I’ve scaled multi-platform social growth to millions of impressions, strengthened brand equity through compelling content and creative direction, and converted content into qualified leads and conversions. I also lead internal automation tools (from editorial calendars to lightweight reporting dashboards) and support SEO/AI-SEO visibility via structured content, audience insights, and continuous testing—while working in English, German, and Indonesian.

Argatyana U. Wibawa

I’m a digital marketing and brand strategy professional with 11 years of experience across full-funnel campaigns—uniting organic and paid social, SEO, performance marketing, and community management into one coordinated, data-driven system. I’m hands-on with AI-assisted workflows, building repeatable operating cadences that help teams stay creative while improving measurable outcomes. I’ve scaled multi-platform social growth to millions of impressions, strengthened brand equity through compelling content and creative direction, and converted content into qualified leads and conversions. I also lead internal automation tools (from editorial calendars to lightweight reporting dashboards) and support SEO/AI-SEO visibility via structured content, audience insights, and continuous testing—while working in English, German, and Indonesian.

Available to hire

I’m a digital marketing and brand strategy professional with 11 years of experience across full-funnel campaigns—uniting organic and paid social, SEO, performance marketing, and community management into one coordinated, data-driven system. I’m hands-on with AI-assisted workflows, building repeatable operating cadences that help teams stay creative while improving measurable outcomes.

I’ve scaled multi-platform social growth to millions of impressions, strengthened brand equity through compelling content and creative direction, and converted content into qualified leads and conversions. I also lead internal automation tools (from editorial calendars to lightweight reporting dashboards) and support SEO/AI-SEO visibility via structured content, audience insights, and continuous testing—while working in English, German, and Indonesian.

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Language

Indonesian
Fluent
English
Fluent
German
Advanced

Work Experience

Marketing Coordinator (Social Media, Content Manager, SEO & AI SEO) at Planville GmbH (Remote)
May 1, 2025 - August 31, 2026
Coordinated an Asana-based operating system across seven marketing functions (Social Media, Graphic Design, Video, Data Analytics, Performance Marketing, Website & SEO, Offline Marketing). Led a five-platform social media strategy reaching 11.18M+ impressions and 26.15K interactions across 1,506 posts, including a regulatory-newsjacking approach tied to German solar and energy policy. Improved organic social performance (e.g., Instagram follower growth +19.11% in 90 days; strong non-follower Reels reach and engagement). Built/owned AI-assisted internal tools (news engine, editorial calendar sync, leads dashboard, and Meta ad monitoring dashboards). Expanded SEO via organic keyword growth to 98 total (+42 in 3 months), gained Google AI Overview citations (38) plus visibility across ChatGPT/Perplexity/Gemini, and supported Meta Ads operations for lead generation and recruitment programs with €18,000/month and €5,000/month spend.
Video & Photo Production Specialist (Remote) • Remote Contributor at Canva Inc.
March 1, 2023 - April 1, 2025
Produced video and photo assets for the Canva Opt Team, owning the end-to-end production pipeline from pre-production through direction, shooting, post-production, and final delivery. Planned, directed, and edited Indonesia-focused video content for Canva’s global stock library. Coordinated remotely with project managers, art directors, and the lead director on brief interpretation, style adherence, and quality standards.
Co-Founder • Creative Director at Saujan a Project Creative Agency (Indonesia)
October 1, 2020 - Present
Co-founded and led a creative agency delivering brand strategy, content production, commercial filmmaking, and integrated digital marketing for local and international clients. Set creative direction and visual identity across projects from concept and art direction through production delivery. Managed multidisciplinary teams (designers, videographers, editors, copywriters) and owned client relationships, translating business objectives into measurable outcomes within timeline and budget constraints. Worked with clients including Canva, POCO Global, Sony USA, Canon Germany/Asia, Tobatenun, Brodo, EMBA Group, and the Wonderful Indonesia Tourism Board.
Commercial Filmmaker, Photographer, Creative Director (Freelance) at Freelance
January 1, 2015 - Present
Delivered end-to-end commercial filmmaking, photography, and creative direction—from concept and on-set direction to post-production—across brand, agency, and private client projects. Focused on producing story-driven, visually consistent deliverables aligned to client goals and timelines.

Education

Bachelor's Degree in Information Systems (GPA: 3.2) at Bina Nusantara University (BINUS) Malang
March 1, 2020 - March 1, 2024
Bachelor's Studies in Medieninformatik (Media Informatics) at HTWK Leipzig
January 1, 2015 - January 1, 2019

Qualifications

Digital Marketing Fullstack (MySkill)
January 11, 2030 - September 2, 2026
Intro to Digital Marketing (RevoU)
January 11, 2030 - September 2, 2026
T-Kurs Studienkolleg (Hochschule Zittau/Görlitz)
May 24, 2013 - July 6, 2015

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Energy & Utilities, Software & Internet, Travel & Hospitality