Argatyana U. Wibawa

Coordinated an Asana-based operating system across seven marketing functions (Social Media, Graphic Design, Video, Data Analytics, Performance Marketing, Website & SEO, Offline Marketing). Led a five-platform social media strategy reaching 11.18M+ impressions and 26.15K interactions across 1,506 posts, including a regulatory-newsjacking approach tied to German solar and energy policy. Improved organic social performance (e.g., Instagram follower growth +19.11% in 90 days; strong non-follower Reels reach and engagement). Built/owned AI-assisted internal tools (news engine, editorial calendar sync, leads dashboard, and Meta ad monitoring dashboards). Expanded SEO via organic keyword growth to 98 total (+42 in 3 months), gained Google AI Overview citations (38) plus visibility across ChatGPT/Perplexity/Gemini, and supported Meta Ads operations for lead generation and recruitment programs with €18,000/month and €5,000/month spend.

Produced video and photo assets for the Canva Opt Team, owning the end-to-end production pipeline from pre-production through direction, shooting, post-production, and final delivery. Planned, directed, and edited Indonesia-focused video content for Canva’s global stock library. Coordinated remotely with project managers, art directors, and the lead director on brief interpretation, style adherence, and quality standards.

Co-founded and led a creative agency delivering brand strategy, content production, commercial filmmaking, and integrated digital marketing for local and international clients. Set creative direction and visual identity across projects from concept and art direction through production delivery. Managed multidisciplinary teams (designers, videographers, editors, copywriters) and owned client relationships, translating business objectives into measurable outcomes within timeline and budget constraints. Worked with clients including Canva, POCO Global, Sony USA, Canon Germany/Asia, Tobatenun, Brodo, EMBA Group, and the Wonderful Indonesia Tourism Board.