Customer Acquisition Manager at Awesome Motive Inc. (India)

Developed and executed multi-channel customer acquisition strategies across the WordPress plugin ecosystem; implemented conversion rate optimization on multiple web properties; managed end-to-end PPC campaigns across Google Ads and Meta; built customer lifecycle marketing workflows with automation and targeted email campaigns; collaborated with Product, Development, and Analytics teams to improve tracking, attribution modeling, and campaign measurement; leveraged AI-powered tools to enhance content creation and campaign delivery; established dashboards and reporting with Google Analytics and Looker Studio; conducted market research to identify new acquisition channels and growth opportunities; coordinated cross-functional timelines to ensure on-time launches.

Customer Acquisition Manager at Awesome Motive Inc. (India)

Developed and executed multi-channel customer acquisition strategies across the WordPress plugin ecosystem, driving measurable growth in user acquisition and revenue pipeline within the first 90 days. Implemented conversion rate optimization (CRO) initiatives across multiple web properties and landing pages, utilized A/B testing to improve funnel performance and reduce CAC. Managed end-to-end PPC campaigns on Google Ads and Meta, optimized bid strategies and creatives to maximize ROAS. Built customer lifecycle marketing workflows using automation, segmented emails, and event-based triggers. Collaborated cross-functionally to enhance tracking and attribution models, leveraged AI-powered tools to streamline content creation and campaigns, and established dashboards for performance measurement. Conducted market research to identify new channels and growth opportunities, and coordinated project timelines for on-time launches.

Digital Acquisition Manager at Chegg Inc. (Delhi, India)

Managed annual budget ~USD 300K; led a 14-member high-impact team; implemented a multi-channel growth strategy increasing active users 3x and improving retention by 21% over three years; optimized paid campaigns across Google and Facebook, achieving 3.1x ROAS and a 25% CAC reduction within six months; deployed comprehensive SEO and organic content strategies generating over 2.5M qualified leads annually; streamlined the customer acquisition funnel resulting in higher conversions; established partnerships with universities across India and grew brand visibility; built Looker Studio dashboards and managed multiple CRM systems; introduced agile practices improving task completion and team utilization.

Digital Acquisition Manager at Chegg Inc. (Delhi, India)

Managed an annual budget of approximately USD 300K and led a 14-member high-impact team. Implemented a multi-channel growth strategy that increased active users 3x and improved retention by 21% over 3 years. Optimized paid campaigns across Google and Meta to achieve 3.1x ROAS and a 25% decrease in CAC within six months. Deployed comprehensive SEO and organic content strategies generating over 2.5M qualified leads annually, reducing CPA. Streamlined the acquisition funnel to lift conversions by 10%. Forged strategic university partnerships across India to boost brand visibility, and grew social media presence. Built Looker Studio dashboards for actionable insights and managed CRM systems to ensure data integrity. Introduced agile practices to improve delivery and team utilization.

Digital Acquisition Lead at Chegg Inc. (Delhi, India)

Led digital acquisition efforts across channels, built growth playbooks, optimized funnel performance, and collaborated with cross-functional teams to scale user acquisition and activation.

Digital Acquisition Lead at Chegg Inc. (Delhi, India)

Led digital acquisition initiatives, built dashboards in Looker Studio, and managed multiple CRM systems to maintain performance and data integrity. Implemented agile project management practices across campaigns and collaborated with cross-functional teams to optimize attribution and measurement.

Digital Acquisition Specialist at Chegg Inc. (Delhi, India)

Supported digital acquisition initiatives for Chegg Delhi, contributing to paid media optimization, SEO, and content-driven lead generation.

Digital Acquisition Specialist at Chegg Inc. (Delhi, India)

Contributed to initial digital acquisition efforts, supporting campaign setup, tracking implementation, and optimization across paid channels, while laying the groundwork for data-driven decision making.

Senior Executive - Human Resources at NEC Corporation India (Noida, India)

Led talent acquisition and HR operations, supported recruitment strategies, and optimized hiring processes across functions.

Senior Executive - Human Resources at NEC Corporation India (Noida, India)

Supported HR operations and recruitment processes, contributing to talent acquisition initiatives and people programs during tenure at NEC India.

Talent Acquisition Executive at Capgemini (Gurgaon, India)

End-to-end recruitment lifecycle management, candidate sourcing, and process improvements to meet hiring targets.

Talent Acquisition Executive at Capgemini (Gurgaon, India)

Handled end-to-end recruitment activities, sourcing and screening candidates to support business needs across the organization.

Associate Professional: Recruiting at DXC Technology (Noida, India)

Recruiting support across multiple functions, candidate screening, and stakeholder coordination.