Dear Hiring Manager, I’m a journalist–turned digital marketing & product growth lead working at the intersection of editorial craft, AdTech, and revenue. My core strengths are content strategy, SEO/SEM, lifecycle/email, performance marketing, analytics, and visual design—disciplines I use to build products and audiences that convert. (I partner with social when needed, but my focus is owned, search, and product-led growth.) Over the past 10+ years I’ve helped brands in services, publishing, fashion, leisure, culture, and technology launch, migrate, and scale online. In recent years I’ve developed digital businesses and products with exponential growth, leading 0→1 launches and turnarounds, owning roadmaps, and running experimentation programs that drive sustained acquisition, retention, and monetization. On the AdTech side, I build and optimize revenue engines end-to-end: Google Ad Manager/AdX, Prebid header bidding, SSP/DSP integrations (incl. DV360), PMP/PG deal setup, yield and floor optimization, and brand-safe, viewable delivery (IAS/Moat). I’m fluent in GTM tagging, GDPR/IAB TCF 2.2 consent management, first-party data strategy (CDP/CRM), and ad ops workflows—aligning monetization with UX and editorial goals. My work spans startups and large enterprises undergoing digital transformation. I translate audience insight into architectures that rank, campaigns that perform, and product experiences people return to. Selected collaborators include Coldwell Banker, Grupo Planeta, Liberty Mutual, Abbott Laboratories, Inditex, Vanity Fair, Lookremix.com, Personaling.com, The Objective, and EconomiaDigital.es. I’d love to bring newsroom rigor, measurable growth, and an AdTech-savvy, product-led mindset to your team. Best regards, Ariana Basciani…Dear Hiring Manager, I’m a journalist–turned digital marketing & product growth lead working at the intersection of editorial craft, AdTech, and revenue. My core strengths are content strategy, SEO/SEM, lifecycle/email, performance marketing, analytics, and visual design—disciplines I use to build products and audiences that convert. (I partner with social when needed, but my focus is owned, search, and product-led growth.) Over the past 10+ years I’ve helped brands in services, publishing, fashion, leisure, culture, and technology launch, migrate, and scale online. In recent years I’ve developed digital businesses and products with exponential growth, leading 0→1 launches and turnarounds, owning roadmaps, and running experimentation programs that drive sustained acquisition, retention, and monetization. On the AdTech side, I build and optimize revenue engines end-to-end: Google Ad Manager/AdX, Prebid header bidding, SSP/DSP integrations (incl. DV360), PMP/PG deal setup, yield and floor optimization, and brand-safe, viewable delivery (IAS/Moat). I’m fluent in GTM tagging, GDPR/IAB TCF 2.2 consent management, first-party data strategy (CDP/CRM), and ad ops workflows—aligning monetization with UX and editorial goals. My work spans startups and large enterprises undergoing digital transformation. I translate audience insight into architectures that rank, campaigns that perform, and product experiences people return to. Selected collaborators include Coldwell Banker, Grupo Planeta, Liberty Mutual, Abbott Laboratories, Inditex, Vanity Fair, Lookremix.com, Personaling.com, The Objective, and EconomiaDigital.es. I’d love to bring newsroom rigor, measurable growth, and an AdTech-savvy, product-led mindset to your team. Best regards, Ariana BascianiWWWW…