Available to hire
I’m a digital marketing and product specialist with 15+ years of experience across corporate environments, startups, and as an independent consultant. I’ve led senior initiatives in digital marketing, strategy, and product management, working with multidisciplinary teams to define and execute strategies within the MarTech and AdTech ecosystem. My career focuses on improving performance and accelerating growth through data-driven decision-making and impact-oriented digital solutions.
My work blends content, technology, UX, and data to drive audience growth, monetization, and sustainable product performance. I thrive in cross-functional settings, turning insights into actionable initiatives that scale across web, apps, newsletters, and media ecosystems.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Language
English
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Beginner
Italian
Beginner
Portuguese
Beginner
Work Experience
Head of Product at The Objective Media
September 1, 2018 - PresentDevelopment of digital product roadmap and associated strategies. Product UX and CMS optimization. Management of KPIs and quality assurance (QA) in digital projects. Leadership in MarTech and AdTech strategies. Direction of development and marketing teams.
Content & Digital Marketing Manager (Freelance) at Independent / Freelance
January 1, 2006 - PresentDevelopment of digital product strategies. Consulting in digital marketing for clients like Ogilvy, Hiscox, Liberty Mutual, Planeta, Ayuntamiento de Barcelona, etc.
Digital Strategist at Economía Digital
April 1, 2016 - September 30, 2025Leadership in SEO, content strategy, and social media.
Marketing Manager at Personaling Enterprise
December 1, 2014 - September 30, 2025Leader of SEO, Paid, Emailing, and Affiliate marketing strategies. Management of relationships with media and fashion brands. B2C loyalty actions.
Press & Marketing Manager at Grupo Editorial Norma
August 1, 2008 - September 30, 2025Management of marketing and communications: launch of editorial news, trademarketing, digital branding, corporate events, and retail point improvement.
Marketing Manager at Coldwell Banker Affiliates of LatAm
July 1, 2007 - September 30, 2025Planning and management of marketing strategies and brand positioning. Production of corporate events and media relations. Management of internal communications and franchise advertising support.
Head of Product at The Objective Media
September 1, 2018 - PresentDevelopment of digital product roadmap and associated strategies. Product UX and CMS optimization. Management of KPIs and quality assurance (QA) in digital projects. Leadership in MarTech and AdTech strategies. Direction of development and marketing teams.
Content & Digital Marketing Manager (Freelance) at Freelance
January 1, 2006 - PresentDevelopment of digital product strategies. Consulting in digital marketing for clients like Ogilvy, Hiscox, Liberty Mutual, Planeta, Ayuntamiento de Barcelona, etc.
Digital Strategist at Economía Digital
April 1, 2016 - September 30, 2025Leadership in SEO, content strategy, and social media.
Marketing Manager at Personaling Enterprise
December 1, 2014 - September 30, 2025Leader of SEO, Paid, Emailing, and Affiliate marketing strategies. Management of relationships with media and fashion brands. B2C loyalty actions.
Press & Marketing Manager at Grupo Editorial Norma
August 1, 2008 - September 30, 2025Management of marketing and communications: launch of editorial news, trade marketing, digital branding, corporate events, and retail point improvement.
Marketing Manager at Coldwell Banker Affiliates of LatAm
July 1, 2007 - September 30, 2025Planning and management of marketing strategies and brand positioning. Production of corporate events and media relations. Management of internal communications and franchise advertising support.
Head of Product at The Objective Media
September 1, 2018 - PresentDevelopment of digital product roadmap and associated strategies. Product UX and CMS optimization. Management of KPIs and quality assurance (QA) in digital projects. Leadership in MarTech and AdTech strategies. Direction of development and marketing teams.
Content & Digital Marketing Manager (Freelance) at Freelance
January 1, 2006 - PresentDevelopment of digital product strategies. Consulting in digital marketing for clients like Ogilvy, Hiscox, Liberty Mutual, Planeta, Ayuntamiento de Barcelona, etc.
Digital Strategist at Economía Digital
April 1, 2016 - September 30, 2025Leadership in SEO, content strategy, and social media.
Marketing Manager at Personaling Enterprise
December 1, 2014 - September 30, 2025Leader of SEO, Paid, Emailing, and Affiliate marketing strategies. Management of relationships with media and fashion brands. B2C loyalty actions.
Press & Marketing Manager at Grupo Editorial Norma
August 1, 2008 - September 30, 2025Management of marketing and communications: launch of editorial news, trade marketing, digital branding, corporate events, and retail point improvement.
Marketing Manager at Coldwell Banker Affiliates of LatAm
July 1, 2007 - September 30, 2025Planning and management of marketing strategies and brand positioning. Production of corporate events and media relations. Management of internal communications and franchise advertising support.
Senior Product Manager and Digital Marketing Strategist at The Objective Media
August 1, 2018 - PresentProvide a roadmap for the digital product through Agile platforms and keep it evolving as the product and business grow. Web optimization (mobile performance, desktop, app) through UX and commercial results. Supervision of KPIs and Q&A. Consulting on digital marketing strategies specifically for Paid Media, SEO, Social Media, Social Ads, Emailing. Implementation and optimization of AdTech and MarTech solutions. Implementation of Adservers (DMP, CDP, DSP, GAM, Adservers, and Digital Analytics tools). Consulting on the editing and web positioning strategy for general content and branded content according to audiences. Team management.
Content and Digital Consultant at The Objective Media
August 1, 2018 - September 30, 2025In charge of developing acquisition, PR & content strategies. In charge of the edition of a parallel team of writers and collaborators. Responsible for SEM and SEO optimization for editorial content. Web analytics. Audience analysis.
Content and Marketing Manager - Freelance at LatAm-Bcn
January 1, 2006 - PresentResearcher, content management and creating creative written content for different media in Latin America and Spain. Consulting and creating communication plans or promotional marketing strategies and online (PPC, SEO, Affiliate, Performance & Linkbuilding). In charge of planning and creating textual and visual content at online level with regard of positioning tendencies.
Digital Content and Social Media Strategist at Grupo Editorial Economía Digital (Bcn)
April 1, 2016 - September 30, 2025In charge of developing social media, content & emailing strategies. Responsible for SEO optimization for editorial content. Performing management tasks and adaptation of digital strategies to digital content and social media networks. Web analytics. Analysis and monitoring results.
Press & Marketing Manager at Personaling (LatAm-Bcn)
December 1, 2014 - September 30, 2025In charge of creating marketing strategies and fashion content for the eCommerce. Responsible for the implementation of communications with media and marketing efforts offline / online (SEO, PPC, SMO, ORM, digital PR, mailing and affiliation). CRM monitoring and communications with brands such as Inditex, Shana, Double Agent. Web analytics. Social Media Management.
Social Media Manager at Unic Agency (Bcn)
January 1, 2013 - September 30, 2025Producing content and social media strategies. Carrying out management tasks of all online marketing strategies (SEO, SEM, ORM and SMO). Clients: Grupo Vanity Fair, Bandabú, Milenium, etc.
Strategy and Marketing Coordinator at Express Gráfica, Comunicaciones Estratégicas (Vzla)
September 1, 2009 - September 30, 2025Responsible for the creation of marketing and communications strategies. Performing management tasks of all the content and photo print to offline or online media. Clients: Abbott Laboratories, Seguros Caracas The Liberty Mutual, Concorde Margarita Suites, etc.
Press Office Manager at Grupo Norma – Carvajal (LatAm – Vzla)
August 1, 2008 - September 30, 2025Responsible for the creation, planning and coordination of content and media communications for the launching and positioning of new books. Performing adaptation marketing strategies and trade marketing from headquarters to Venezuela. Carrying out digital Branding through social networks (Facebook). In charge of proofreading content.
Marketing Coordinator at EDT Consultores
July 1, 2007 - September 30, 2025In charge of the management area, marketing planning and communication strategies for the projection of real estate and shopping centers in Venezuela.
Marketing Coordinator at Coldwell Banker Affiliates of Latin America
February 1, 2006 - September 30, 2025Commanding the coordination and planning marketing strategies for planning and brand positioning and related franchises. In charge of the creation and production of corporate events and media relationships. Assisting corporate advertising to exemption from the company. As well as production and management of internal communications. Supporting sales department.
Head of Digital Product & Growth at THE OBJECTIVE MEDIA
September 1, 2021 - November 1, 2025Lead the digital product strategy for web, app, newsletters, podcasts, and video; build a quarterly OKR-driven roadmap; oversee optimization of the AdTech/MarTech ecosystem; coordinate cross-functional teams to execute digital initiatives. Drive audience growth through SEO, performance (CWV), and distribution (newsletters/push/social); optimize the subscriber funnel for registration, activation, and retention. Lead CMS scalability and data stack optimization to enable weekly decision-making with Editorial and Sales.
Senior Product Manager & Digital Marketing Strategist at THE OBJECTIVE MEDIA
August 1, 2018 - August 1, 2021Improve reader experience and maximize product performance by delivering solutions that connect content, technology, and data to grow the audience and optimize engagement across the digital ecosystem. Own User Experience & Engagement (homepage/templates, recirculation, recommendations, editorial UX, accessibility) and optimize conversion journeys across the AdTech/MarTech ecosystem. Lead audience acquisition via SEO segmentation and retargeting; define and monitor KPIs; translate insights into actions to improve the user journey.
Content & Digital Marketing Consultant at THE OBJECTIVE MEDIA
September 1, 2016 - August 1, 2018Work at the intersection of Product, Growth, and Editorial to turn content into a measurable system—building a method so digital marketing strategy strengthens (and doesn’t compromise) editorial criteria. Define goals, prioritize opportunities, and execute channel-based growth plans (organic, newsletters, direct/app when applicable). Develop content distribution channels and produce weekly performance reporting.
Digital & Social Media Strategist at ECONOMÍA DIGITAL
July 1, 2015 - April 1, 2016Design and execute the digital and social media strategy to maximise reach, relevance, qualified traffic, and repeat visits, coordinating content distribution with Editorial, Growth, and Product teams. Define and lead multi-channel social and digital distribution strategies; translate editorial agendas into social plans and real-time coverage to maximize reach and engagement; analyze data to optimize social-to-site journeys and manage community protocols.
Press & Marketing Manager at PERSONALING
January 1, 2013 - December 1, 2014Lead PR, communications, and digital marketing strategy to build the brand, drive growth, and generate subscriber demand. Lead growth marketing campaigns; manage budget and vendors; measure/optimize KPIs (impressions, community, traffic, conversion, and sales) to drive demand and revenue.
Digital Marketing Strategist & Product Manager at MASARIA LABS
January 1, 2011 - PresentIndependent consultant focusing on two lines of work: 1) Digital product transformation & growth—lead initiatives for media/brands, driving product strategy, UX, adtech/MarTech, analytics, and revenue growth in agile, cross-functional environments; 2) Performance marketing strategy & implementation—design and execute integrated plans (SEO, Paid, Social Media, email) for clients across Spain, the U.S., and LATAM, managing cross-functional teams.
Strategy & Marketing Coordinator at EXPRESS GRÁFICA
August 1, 2008 - September 1, 2009Responsible for creating strategies and executing them through marketing and communications actions for accounts such as Abbott and Liberty Mutual; coordinated and edited content for campaigns across print and digital media.
Press & Marketing Manager at GRUPO EDITORIAL NORMA
October 1, 2007 - August 1, 2008Responsible for the publisher’s marketing and communications function: new releases launches, trade marketing, digital branding, corporate events, and point-of-sale improvements.
Marketing Manager at COLDWELL BANKER AFFILIATES OF LATIN AMERICA
May 1, 2005 - July 1, 2007Responsible for creating and managing marketing strategies for brand positioning from the United States to Latin America. Produced corporate events and managed media relations; led internal communications and provided advertising support to franchises.
Education
Postgraduate at IEBS, Barcelona
January 11, 2030 - September 30, 2025Master's at ELISAVA, Barcelona
January 11, 2030 - September 30, 2025Bachelor's at UCV, Venezuela
January 11, 2030 - September 30, 2025Postgraduate in Online Marketing and Community Management at IEBS, Barcelona
January 11, 2030 - September 30, 2025Master’s in Visual Design at ELISAVA, Barcelona
January 11, 2030 - September 30, 2025Bachelor’s in Social Communication at UCV, Venezuela
January 11, 2030 - September 30, 2025Postgraduate: Online Marketing and Community Management at IEBS, Barcelona
January 11, 2030 - September 30, 2025Master’s: Visual Design at ELISAVA, Barcelona
January 11, 2030 - September 30, 2025Bachelor’s: Social Communication at UCV, Venezuela
January 11, 2030 - September 30, 2025Postgraduate at IEBS Barcelona
January 1, 2011 - January 1, 2012Master in Visual Design, Photography and Motion Graphics at ELISAVA Escola Superior de Disseny i Enginyeria de Barcelona
January 1, 2009 - January 1, 2010Degree in Social Communication, Journalism, Marketing & Advertising at Universidad Central de Venezuela
January 1, 2001 - January 1, 2006Postgraduate Diploma — Online Marketing & Community Management at IEBS
January 11, 2030 - April 22, 2026Master of Arts (MA), Visual Design at ELISAVA
January 11, 2030 - April 22, 2026BA — Social Communication at UCV
January 11, 2030 - April 22, 2026Qualifications
Startup Chile - Finalist
January 1, 2014 - December 31, 2014Fundación Ideas Competition - Winner
January 1, 2013 - December 31, 2013Telefónica Wayra - Winner
January 1, 2013 - December 31, 2013Finalist, Startup Chile
January 1, 2014 - September 30, 2025Winner, Fundación Ideas Competition
January 1, 2013 - September 30, 2025Winner, Telefónica Wayra
January 1, 2013 - September 30, 2025Startup Chile - Start Up Chile Selection
December 1, 2013 - September 30, 2025Fundación Ideas - Ideas Contest 2013
November 1, 2013 - September 30, 2025Wayra - Telefónica Venezuela
June 1, 2013 - September 30, 2025Emergent - Lleida International Photography Festival
October 1, 2010 - September 30, 2025Honorable Mention, First Degree Exhibition of Photography
February 1, 2003 - September 30, 2025Artificial Intelligence Bootcamp
January 11, 2030 - April 22, 2026Gamification
January 11, 2030 - April 22, 2026Google Analytics Certification
January 11, 2030 - April 22, 2026Exhibition Curation
January 11, 2030 - April 22, 2026Photography I & II
January 11, 2030 - April 22, 2026Documentary Photography
January 11, 2030 - April 22, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other, Government, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
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