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I am a dynamic social media professional with hands-on experience managing live content and digital engagement for events and campaigns. Skilled in real-time posting, live-tweeting, and multimedia content creation including photography and short-form video, I excel at capturing key moments and translating them into compelling, audience-focused stories. I have a strong understanding of social media trends, platform best practices, and analytics, which allows me to optimize reach and engagement under tight deadlines. Known for my organizational skills and professional demeanor, I thrive in fast-paced environments and enjoy collaborating with high-profile speakers and stakeholders to ensure seamless, impactful coverage. I am passionate about creating engaging online experiences that connect audiences to the excitement and significance of live events.…I am a dynamic social media professional with hands-on experience managing live content and digital engagement for events and campaigns. Skilled in real-time posting, live-tweeting, and multimedia content creation including photography and short-form video, I excel at capturing key moments and translating them into compelling, audience-focused stories. I have a strong understanding of social media trends, platform best practices, and analytics, which allows me to optimize reach and engagement under tight deadlines. Known for my organizational skills and professional demeanor, I thrive in fast-paced environments and enjoy collaborating with high-profile speakers and stakeholders to ensure seamless, impactful coverage. I am passionate about creating engaging online experiences that connect audiences to the excitement and significance of live events.

Ariana Oria

Graphic Designer, Content Creator, Brand Designer, +2

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I am a dynamic social media professional with hands-on experience managing live content and digital engagement for events and campaigns. Skilled in real-time posting, live-tweeting, and multimedia content creation including photography and short-form video, I excel at capturing key moments and translating them into compelling, audience-focused stories. I have a strong understanding of social media trends, platform best practices, and analytics, which allows me to optimize reach and engagement under tight deadlines. Known for my organizational skills and professional demeanor, I thrive in fast-paced environments and enjoy collaborating with high-profile speakers and stakeholders to ensure seamless, impactful coverage. I am passionate about creating engaging online experiences that connect audiences to the excitement and significance of live events.…I am a dynamic social media professional with hands-on experience managing live content and digital engagement for events and campaigns. Skilled in real-time posting, live-tweeting, and multimedia content creation including photography and short-form video, I excel at capturing key moments and translating them into compelling, audience-focused stories. I have a strong understanding of social media trends, platform best practices, and analytics, which allows me to optimize reach and engagement under tight deadlines. Known for my organizational skills and professional demeanor, I thrive in fast-paced environments and enjoy collaborating with high-profile speakers and stakeholders to ensure seamless, impactful coverage. I am passionate about creating engaging online experiences that connect audiences to the excitement and significance of live events.

Available to hire

I am a dynamic social media professional with hands-on experience managing live content and digital engagement for events and campaigns. Skilled in real-time posting, live-tweeting, and multimedia content creation including photography and short-form video, I excel at capturing key moments and translating them into compelling, audience-focused stories. I have a strong understanding of social media trends, platform best practices, and analytics, which allows me to optimize reach and engagement under tight deadlines. Known for my organizational skills and professional demeanor, I thrive in fast-paced environments and enjoy collaborating with high-profile speakers and stakeholders to ensure seamless, impactful coverage. I am passionate about creating engaging online experiences that connect audiences to the excitement and significance of live events.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Media Planner at AdZou

January 1, 2026 - Present

Collaborate with a 7-person AdZou agency team to develop a research-driven promotional campaign for Camacho Coffee focused on increasing direct-to-consumer revenue. Support media planning across the PESO model (Paid, Earned, Shared, Owned) to align messaging, channel strategy, and budget considerations. Conduct primary and secondary category, consumer, and competitive research to inform audience targeting and campaign strategy. Design and launch surveys to analyze coffee consumption habits, brand awareness, and media behaviors among the target audience. Contribute to the development of a strategic research plan, creative brief, and media/channel audit, evaluating client and competitor performance.

Social Media Marketing Intern at Sweety High Media

November 1, 2024 - January 1, 2025

Managed high-volume content output, posting 15-20 times daily across the TikTok platform to consistently enhance brand visibility and maximize audience engagement. Leveraged TikTok’s Creator Search Insights to conduct personalized research on trending search topics and optimize content performance, directly informing the strategy across five distinct client accounts. Executed a strategic music curation process, selecting trending sounds or artist-specific songs based on the client’s promotion goal (new artists vs established), to maximize content reach. Managed the full content lifecycle across five diverse TikTok accounts, ensuring content aligned with each account's varying audience demographics and brand voices. Tracked daily TikTok analytics to assess video performance and identify areas for improvement, using data to inform rapid trend implementation.

Consulting Project at The George Washington Foundation

January 1, 2025 - May 1, 2025

Partnered with The George Washington Foundation to develop a data-driven Audience Strategy Presentation to strengthen brand visibility and support business growth. Conducted market and competitor analysis (Colonial Williamsburg, Mount Vernon, Monticello) to identify key opportunities for improvement and address weaknesses like limited social media presence and SEO optimization. Designed digital assets using Canva/Adobe Express and managed social media campaigns on Facebook that aligned with client goals. Advised on SEO and keyword bidding strategies to boost search performance, recommending tracking tools like Google Analytics and Google Search Console. Enhanced website functionality and user experience through coding assistance (e.g., HTML/CSS) and presented on best practices for Schema Markup to improve search visibility.

Graphics Committee Member at Zeta Tau Alpha (Alpha Psi Chapter)

August 1, 2022 - Present

Lead the design and execution of visually engaging digital and print content for all social media and promotional materials, utilizing Canva Pro to drive online presence. Ensure strict brand consistency and messaging across all communications and create compelling digital and print assets that directly contribute to successful recruitment efforts. Actively participate in philanthropic initiatives, leadership development, and sisterhood events, demonstrating commitment to core organizational values. Collaborate with committee members to plan and execute marketing strategies that increase event attendance, engagement, and chapter visibility on campus. Manage content scheduling and posting across social media platforms, monitoring engagement trends to refine messaging and improve audience reach.