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Social and creative content director/UGC creator based in Miami, shaping brand stories through short-form video, photography, and platform-native strategy. I lead creative teams, direct shoots, and craft bilingual (English/Spanish) captions and content calendars that drive engagement. I blend creative direction with performance-minded growth, producing campaigns for beauty/lifestyle, hospitality, faith-based communities, and documentary storytelling. From ideation to editing in Premiere/CapCut, I make content that feels authentic, trend-aware, and culturally aligned.…Social and creative content director/UGC creator based in Miami, shaping brand stories through short-form video, photography, and platform-native strategy. I lead creative teams, direct shoots, and craft bilingual (English/Spanish) captions and content calendars that drive engagement. I blend creative direction with performance-minded growth, producing campaigns for beauty/lifestyle, hospitality, faith-based communities, and documentary storytelling. From ideation to editing in Premiere/CapCut, I make content that feels authentic, trend-aware, and culturally aligned.

Arianna Cuesta

Creative Director, Video Editor, Content Producer, +2

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Social and creative content director/UGC creator based in Miami, shaping brand stories through short-form video, photography, and platform-native strategy. I lead creative teams, direct shoots, and craft bilingual (English/Spanish) captions and content calendars that drive engagement. I blend creative direction with performance-minded growth, producing campaigns for beauty/lifestyle, hospitality, faith-based communities, and documentary storytelling. From ideation to editing in Premiere/CapCut, I make content that feels authentic, trend-aware, and culturally aligned.…Social and creative content director/UGC creator based in Miami, shaping brand stories through short-form video, photography, and platform-native strategy. I lead creative teams, direct shoots, and craft bilingual (English/Spanish) captions and content calendars that drive engagement. I blend creative direction with performance-minded growth, producing campaigns for beauty/lifestyle, hospitality, faith-based communities, and documentary storytelling. From ideation to editing in Premiere/CapCut, I make content that feels authentic, trend-aware, and culturally aligned.

Available to hire

Social and creative content director/UGC creator based in Miami, shaping brand stories through short-form video, photography, and platform-native strategy. I lead creative teams, direct shoots, and craft bilingual (English/Spanish) captions and content calendars that drive engagement.

I blend creative direction with performance-minded growth, producing campaigns for beauty/lifestyle, hospitality, faith-based communities, and documentary storytelling. From ideation to editing in Premiere/CapCut, I make content that feels authentic, trend-aware, and culturally aligned.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

YouTube

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Music & Entertainment Social Media Strategist & Content Strategist at Anmily & Gerome

January 1, 2025 - Present

Led content strategy and platform growth for Christian recording artists Anmily (Dominican & embow-faith) and Gerome. Wrote and produced bilingual (English/Spanish) captions, created content calendars and campaign concepts aligned to music releases and audience engagement goals, advising on brand positioning at the intersection of faith, culture, and Latin music.

Content Strategist & Creative Team Lead at Breakers Conference 2025

January 1, 2025 - December 31, 2025

Led content strategy and directed a creative team producing social, photo, and video content for Breakers Conference. Managed campaign planning, creative direction, and production to ensure cohesive brand storytelling across platforms.

Social Media Strategist & Manager at Tío Juan Pizzeria

January 1, 2023 - Present

Owned social media strategy and day-to-day content management for a Dominican Republic–based pizzeria. Focused on growing local audience engagement through consistent content publishing and community-driven social presence.

UGC, Social & Beauty/Lifestyle Content Producer & Content Strategist at Macondo Coffee Roasters, Conchita Foods, Butcher Box, Ritual & More

January 1, 2022 - Present

Created concept-to-delivery UGC and native content for TikTok and Instagram for beauty, food & beverage, and lifestyle brands. Produced on-camera short-form videos, self-apply demos, product review content, and edited using Adobe Premiere, Photoshop, and CapCut with trend-spotting, sound selection, and platform-native formatting. Directed Instagram campaigns (including a 4-month campaign for Conchita Foods) and created creative visuals for Macondo Coffee Roasters across Miami and Tampa.

Faith-Based & Ministry Content Social Media & Content Manager at Iglesia Compartiendo La Fe & V1 Church

January 1, 2019 - Present

Managed social content, live streams, and digital engagement strategy to support church community outreach and growth. Produced video, photography, and graphic design assets for faith-based content and event promotion.

Freelance Documentary Filmmaker & Visual Storyteller at RFK Human Rights

January 1, 2018 - January 1, 2020

Directed and edited the documentary 'Femicide in Ciudad Juárez: Our Pursuit for Justice.' Developed campaign visuals and storytelling strategy for global human rights initiatives including Speak Truth to Power and Global Citizen.

Luxury Retail & Brand Ambassador at Ray-Ban, Louis Vuitton

January 1, 2017 - January 1, 2020

Delivered high-end customer experiences and supported exclusive product promotion and event coordination for VIP clients.

Freelance Installation Artist & Photojournalist at Museum of Contemporary Photography (OCP); Fierce by Mitú; The Fader; Afro-Latino Festival

January 1, 2017 - January 1, 2020

Designed and contributed to immersive OCP exhibition 'Kiskeya Salón,' blending video, photography, and cultural storytelling rooted in Dominican and Puerto Rican beauty-salon culture. Produced photojournalistic and editorial content highlighting diverse communities and cultural movements for major media outlets.