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Brand Assurance & Consumer Products Leader | Licensing | Product Development | Retail Execution | Scaling Global IPs Across GCC & Asia I’m a Brand Assurance and Consumer Products specialist with 10 years of experience managing global IP portfolios and licensed product development across MENA and Asia. I lead end-to-end product development across multi-brand ecosystem, from concept and design to approvals, production, and retail execution across fashion, FMCG, toys, QSR, and experiential activations. Key impact: • Accelerated approval timelines to 1–2 business days, improving speed-to-market across multiple licensees • Managed multi-brand portfolios across 10+ global IPs simultaneously • Delivered large-scale licensing activations across retail, QSR, and experiential channels • Led cross-regional coordination between licensors, agents, and licensees to ensure consistent execution Beyond approvals, I’m hands-on in creative development, producing product design concepts, packaging, and retail-ready artwork, while also developing pitch decks, marketing assets, and POS displays that strengthen brand storytelling and drive consumer engagement. What differentiates me is my ability to balance creative direction, compliance, and commercial execution, ensuring brand integrity while enabling faster, scalable product launches. I’ve partnered with global licensors, including Warner Bros., NBCUniversal, Hasbro, Paramount, MGA Entertainment, The Smurfs, Smiley, TV Tokyo, and anime portfolios under Crunchyroll, collaborating across regions to deliver aligned, high-impact product programs. Core Expertise • Brand Assurance & Licensing Compliance • Project Management • Product Development & Commercialization • Creative Direction & Product Design • Packaging & Retail-Ready Artwork • Go-to-Market & POS Development • Style Guide Implementation • Retail & Market Audits • Cross-Functional & Partner Management I’m currently exploring opportunities on the licensor/principal side, as well as senior or lead roles in Brand Assurance, Project Management, Licensing, and Consumer Products. Open to UAE, global relocation, freelance, part-time, and remote setups.…Brand Assurance & Consumer Products Leader | Licensing | Product Development | Retail Execution | Scaling Global IPs Across GCC & Asia I’m a Brand Assurance and Consumer Products specialist with 10 years of experience managing global IP portfolios and licensed product development across MENA and Asia. I lead end-to-end product development across multi-brand ecosystem, from concept and design to approvals, production, and retail execution across fashion, FMCG, toys, QSR, and experiential activations. Key impact: • Accelerated approval timelines to 1–2 business days, improving speed-to-market across multiple licensees • Managed multi-brand portfolios across 10+ global IPs simultaneously • Delivered large-scale licensing activations across retail, QSR, and experiential channels • Led cross-regional coordination between licensors, agents, and licensees to ensure consistent execution Beyond approvals, I’m hands-on in creative development, producing product design concepts, packaging, and retail-ready artwork, while also developing pitch decks, marketing assets, and POS displays that strengthen brand storytelling and drive consumer engagement. What differentiates me is my ability to balance creative direction, compliance, and commercial execution, ensuring brand integrity while enabling faster, scalable product launches. I’ve partnered with global licensors, including Warner Bros., NBCUniversal, Hasbro, Paramount, MGA Entertainment, The Smurfs, Smiley, TV Tokyo, and anime portfolios under Crunchyroll, collaborating across regions to deliver aligned, high-impact product programs. Core Expertise • Brand Assurance & Licensing Compliance • Project Management • Product Development & Commercialization • Creative Direction & Product Design • Packaging & Retail-Ready Artwork • Go-to-Market & POS Development • Style Guide Implementation • Retail & Market Audits • Cross-Functional & Partner Management I’m currently exploring opportunities on the licensor/principal side, as well as senior or lead roles in Brand Assurance, Project Management, Licensing, and Consumer Products. Open to UAE, global relocation, freelance, part-time, and remote setups.

ARIANNE YAP

Brand Designer, Product Designer, Designer, +5

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Brand Assurance & Consumer Products Leader | Licensing | Product Development | Retail Execution | Scaling Global IPs Across GCC & Asia I’m a Brand Assurance and Consumer Products specialist with 10 years of experience managing global IP portfolios and licensed product development across MENA and Asia. I lead end-to-end product development across multi-brand ecosystem, from concept and design to approvals, production, and retail execution across fashion, FMCG, toys, QSR, and experiential activations. Key impact: • Accelerated approval timelines to 1–2 business days, improving speed-to-market across multiple licensees • Managed multi-brand portfolios across 10+ global IPs simultaneously • Delivered large-scale licensing activations across retail, QSR, and experiential channels • Led cross-regional coordination between licensors, agents, and licensees to ensure consistent execution Beyond approvals, I’m hands-on in creative development, producing product design concepts, packaging, and retail-ready artwork, while also developing pitch decks, marketing assets, and POS displays that strengthen brand storytelling and drive consumer engagement. What differentiates me is my ability to balance creative direction, compliance, and commercial execution, ensuring brand integrity while enabling faster, scalable product launches. I’ve partnered with global licensors, including Warner Bros., NBCUniversal, Hasbro, Paramount, MGA Entertainment, The Smurfs, Smiley, TV Tokyo, and anime portfolios under Crunchyroll, collaborating across regions to deliver aligned, high-impact product programs. Core Expertise • Brand Assurance & Licensing Compliance • Project Management • Product Development & Commercialization • Creative Direction & Product Design • Packaging & Retail-Ready Artwork • Go-to-Market & POS Development • Style Guide Implementation • Retail & Market Audits • Cross-Functional & Partner Management I’m currently exploring opportunities on the licensor/principal side, as well as senior or lead roles in Brand Assurance, Project Management, Licensing, and Consumer Products. Open to UAE, global relocation, freelance, part-time, and remote setups.…Brand Assurance & Consumer Products Leader | Licensing | Product Development | Retail Execution | Scaling Global IPs Across GCC & Asia I’m a Brand Assurance and Consumer Products specialist with 10 years of experience managing global IP portfolios and licensed product development across MENA and Asia. I lead end-to-end product development across multi-brand ecosystem, from concept and design to approvals, production, and retail execution across fashion, FMCG, toys, QSR, and experiential activations. Key impact: • Accelerated approval timelines to 1–2 business days, improving speed-to-market across multiple licensees • Managed multi-brand portfolios across 10+ global IPs simultaneously • Delivered large-scale licensing activations across retail, QSR, and experiential channels • Led cross-regional coordination between licensors, agents, and licensees to ensure consistent execution Beyond approvals, I’m hands-on in creative development, producing product design concepts, packaging, and retail-ready artwork, while also developing pitch decks, marketing assets, and POS displays that strengthen brand storytelling and drive consumer engagement. What differentiates me is my ability to balance creative direction, compliance, and commercial execution, ensuring brand integrity while enabling faster, scalable product launches. I’ve partnered with global licensors, including Warner Bros., NBCUniversal, Hasbro, Paramount, MGA Entertainment, The Smurfs, Smiley, TV Tokyo, and anime portfolios under Crunchyroll, collaborating across regions to deliver aligned, high-impact product programs. Core Expertise • Brand Assurance & Licensing Compliance • Project Management • Product Development & Commercialization • Creative Direction & Product Design • Packaging & Retail-Ready Artwork • Go-to-Market & POS Development • Style Guide Implementation • Retail & Market Audits • Cross-Functional & Partner Management I’m currently exploring opportunities on the licensor/principal side, as well as senior or lead roles in Brand Assurance, Project Management, Licensing, and Consumer Products. Open to UAE, global relocation, freelance, part-time, and remote setups.

Available to hire

Brand Assurance & Consumer Products Leader | Licensing | Product Development | Retail Execution | Scaling Global IPs Across GCC & Asia

I’m a Brand Assurance and Consumer Products specialist with 10 years of experience managing global IP portfolios and licensed product development across MENA and Asia.

I lead end-to-end product development across multi-brand ecosystem, from concept and design to approvals, production, and retail execution across fashion, FMCG, toys, QSR, and experiential activations.

Key impact:
• Accelerated approval timelines to 1–2 business days, improving speed-to-market across multiple licensees
• Managed multi-brand portfolios across 10+ global IPs simultaneously
• Delivered large-scale licensing activations across retail, QSR, and experiential channels
• Led cross-regional coordination between licensors, agents, and licensees to ensure consistent execution

Beyond approvals, I’m hands-on in creative development, producing product design concepts, packaging, and retail-ready artwork, while also developing pitch decks, marketing assets, and POS displays that strengthen brand storytelling and drive consumer engagement.

What differentiates me is my ability to balance creative direction, compliance, and commercial execution, ensuring brand integrity while enabling faster, scalable product launches.

I’ve partnered with global licensors, including Warner Bros., NBCUniversal, Hasbro, Paramount, MGA Entertainment, The Smurfs, Smiley, TV Tokyo, and anime portfolios under Crunchyroll, collaborating across regions to deliver aligned, high-impact product programs.

Core Expertise
• Brand Assurance & Licensing Compliance
• Project Management
• Product Development & Commercialization
• Creative Direction & Product Design
• Packaging & Retail-Ready Artwork
• Go-to-Market & POS Development
• Style Guide Implementation
• Retail & Market Audits
• Cross-Functional & Partner Management

I’m currently exploring opportunities on the licensor/principal side, as well as senior or lead roles in Brand Assurance, Project Management, Licensing, and Consumer Products.

Open to UAE, global relocation, freelance, part-time, and remote setups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Executive Brand Assurance & Design at MEABrands DMCC

March 1, 2024 - February 28, 2026

Led end-to-end product development and brand approval processes for a portfolio of global IPs, ensuring compliance with brand guidelines and quality standards. Defined and managed approval workflows (Starlabs, Mediabox, Brainbase, IMG E-approvals), trained licensees on brand rules, and collaborated with licensors, licensees, and internal teams to align timelines and launch readiness. Coordinated brand activations and experiential launches to deliver engaging fan experiences.

Senior Product Development & Approvals at International Management Group (IMG)

July 1, 2022 - November 30, 2023

Oversaw the product development lifecycle and approvals for multiple categories (Softlines, Hardlines, Home, Back-to-School, Toys, FMCG, QSR Promotions, LBE). Ensured all submissions met global brand guidelines and quality standards, supported go-to-market strategies, and trained licensees on brand rules and creative direction.

Brand Assurance Coordinator & Creatives at Shooting Stars

June 1, 2019 - June 30, 2022

Managed brand assurance and creative submissions for licensing programs, ensuring alignment with brand guidelines and timely approvals. Coordinated cross-functional inputs from design, licensing, and operations to support regional launches and activations.

Brand Assurance Specialist & Creatives at Pacific Licensing Studio (PLS)

November 1, 2016 - May 31, 2019

Supported brand rules enforcement and creative submissions for licensees across APAC markets. Provided design review and guidance to ensure consistency with global brand standards and efficient turnaround for approvals.

Visual Development Artist at iCorp Events and Production

April 1, 2016 - October 31, 2016

Created visual development assets and brand-aligned artwork for events and experiences, translating brand stories into compelling visuals and assets for activations and installations.

Senior Creative Designer at JS Philippines Global Corporation (JSPGC)

January 1, 2015 - March 31, 2016

Led creative design work across brand assets, packaging, and marketing materials. Collaborated with cross-functional teams to ensure brand consistency and high-quality visuals for consumer products and promotions.

Senior Executive - Brand Assurance and Design at MEABrands DMCC

March 1, 2024 - February 1, 2026

Led strategic licensor partnerships, boosted regional market penetration, and oversaw creative approvals for multiple licensed brands. Ensured brand accuracy across artwork, packaging, retail materials, and asset production while maintaining strict version control and timely launches. Coordinated cross-functional teams, licensees, and vendors to resolve comments and drive production readiness.

Senior Product Development and Approvals at IMG International Management Group

July 1, 2022 - November 1, 2023

Managed 20–30 active licensees across MENA, coordinating 200+ product development launches in 2023. Tracked licensee performance, ensured factory compliance and testing against licensor standards, and used IMG E - Approvals to manage submissions and revisions across territories. Supported high-profile events such as Mubadala World Tennis Championship.

Brand Assurance Coordinator and Creative at Shooting Stars

June 1, 2019 - June 1, 2022

Reduced approval timelines to 1–2 business days and streamlined cross-category product development. Led creative and compliance initiatives for multiple categories (Fashion, Hardlines, FMCG, BTS, QSR, LBE), handling Warner Bros., Cartoon Network, and other licensed properties across MENA. Produced creative feedback, visuals, and asset approvals throughout revision cycles.

Brand Assurance / Creative Production at Pacific Licensing Studio

November 1, 2016 - May 1, 2019

Drove growth for Cartoon Network’s projects in APAC, led cross-functional activation concept development for fashion, QSR, and FMCG, and delivered product design, packaging, and retail assets with brand compliance aligned to style guides and approvals.

Events and Creative Production at ICorp Events and Production

April 1, 2016 - October 1, 2016

Designed event collaterals and managed the execution of 3–5 corporate and sports events within six months, coordinating production timelines, on-site operations, and media assets for post-event promotion.

Senior Creative Designer at JS Philippines Global Corporation

January 1, 2015 - March 1, 2016

Led Disney-licensed hardlines design, developing 100+ products across categories, supporting launches and retail-ready assets. Managed artwork submissions, collaborated with partners to streamline workflows, and created brand and marketing materials for retail campaigns.