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I’m a creative and commercially minded marketer with 8+ years of experience across tourism, beauty, lifestyle and wellness. I specialise in campaign strategy, social and content marketing, and brand growth. Guiding cross-functional teams to deliver impactful, revenue-driven campaigns across global markets. I love turning insights into engaging content and meaningful brand experiences that connect with audiences and drive results.…I’m a creative and commercially minded marketer with 8+ years of experience across tourism, beauty, lifestyle and wellness. I specialise in campaign strategy, social and content marketing, and brand growth. Guiding cross-functional teams to deliver impactful, revenue-driven campaigns across global markets. I love turning insights into engaging content and meaningful brand experiences that connect with audiences and drive results.

Arianne Zaragoza

PRO

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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I’m a creative and commercially minded marketer with 8+ years of experience across tourism, beauty, lifestyle and wellness. I specialise in campaign strategy, social and content marketing, and brand growth. Guiding cross-functional teams to deliver impactful, revenue-driven campaigns across global markets. I love turning insights into engaging content and meaningful brand experiences that connect with audiences and drive results.…I’m a creative and commercially minded marketer with 8+ years of experience across tourism, beauty, lifestyle and wellness. I specialise in campaign strategy, social and content marketing, and brand growth. Guiding cross-functional teams to deliver impactful, revenue-driven campaigns across global markets. I love turning insights into engaging content and meaningful brand experiences that connect with audiences and drive results.

Next availability:

April 22, 2026

Sydney, Australia

I’m a creative and commercially minded marketer with 8+ years of experience across tourism, beauty, lifestyle and wellness. I specialise in campaign strategy, social and content marketing, and brand growth. Guiding cross-functional teams to deliver impactful, revenue-driven campaigns across global markets. I love turning insights into engaging content and meaningful brand experiences that connect with audiences and drive results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Executive at Experience First

July 1, 2023 - Present

Current role leading marketing strategy, social media and cross-channel campaigns across London-based initiatives. Focus on brand growth, collaboration across teams, and driving revenue objectives.

Marketing & Social Media Executive at Rodan + Fields Australia

February 1, 2021 - March 1, 2023

Lead field marketing and social media strategy across Australia and New Zealand, driving content creation partnerships, social media, email marketing and campaign execution.

Marketing & Communications Coordinator at USANA Health Sciences

August 1, 2019 - February 1, 2021

Coordinated marketing communications, content development, events, and partnerships to grow visitation and revenue.

Marketing Coordinator at Featherdale Wildlife Park

September 1, 2017 - August 1, 2019

Supported marketing campaigns, social media, events and community engagement for a major wildlife park.

Senior Marketing Executive / Associate Manager at First

July 1, 2023 - Present

Lead cross-functional coordination across 10 destinations to drive brand growth and revenue-aligned marketing strategy. Managed global campaign planning and execution with cross-functional teams, aligning brand, social and marketing activity across ANZ and international destinations. Owned social media and brand strategy across Instagram, Facebook, TikTok and LinkedIn; delivered performance reporting, website content and third-party PR/influencer support to optimise campaign impact. Delivered integrated product launches and promotional campaigns across eCommerce and on-site experiences. Coordinated regional marketing across ABM, content, and media, and supported PR, events and B2B partnerships to drive visits and revenue.

Marketing Lead at Rodan + Fields Australia

February 1, 2021 - March 1, 2023

Lead global marketing initiatives supporting a 10-destination tour operation, driving brand growth, campaign performance and revenue-aligned marketing strategy. Planned and executed global campaigns across cross-functional teams; owned social media and brand strategy across Instagram, Facebook, TikTok and LinkedIn. Delivered performance reporting, website content, and managed third-party agencies to maximise campaign impact. Executed product launches and promotions across eCommerce and on-site experiences. Led social media, email marketing and community management, and supported events and B2B partnerships to drive visitation and revenue.

Marketing Manager at USANA Health Sciences

August 1, 2019 - February 1, 2021

Led social media, email marketing and community management; contributed to brand strategy and marketing campaigns; collaborated with cross-functional teams to optimise performance; produced compelling content and supported partnerships to drive awareness and sales across markets.

Marketing & Social Media Coordinator at Featherdale Wildlife Park

September 1, 2017 - August 1, 2019

Implemented social media and content strategy; produced short-form video content; built community and influencer marketing; conducted data-driven optimization through reporting, KPI tracking and insights to improve engagement.