Multilingual short-form content strategist and social media specialist with hands-on experience planning, producing, and analyzing TikTok, Instagram, and YouTube Shorts content. Skilled at translating brand voice into engaging creative concepts, tracking performance to refine strategy, and coordinating cross-functional teams under tight deadlines.

Ariel Gomes Leite

Multilingual short-form content strategist and social media specialist with hands-on experience planning, producing, and analyzing TikTok, Instagram, and YouTube Shorts content. Skilled at translating brand voice into engaging creative concepts, tracking performance to refine strategy, and coordinating cross-functional teams under tight deadlines.

Available to hire

Multilingual short-form content strategist and social media specialist with hands-on experience planning, producing, and analyzing TikTok, Instagram, and YouTube Shorts content. Skilled at translating brand voice into engaging creative concepts, tracking performance to refine strategy, and coordinating cross-functional teams under tight deadlines.

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Language

English
Fluent
Portuguese
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing Intern / Social Media (role as stated) at ESN Lisboa (as stated)
August 1, 2025 - Present
Created brand-consistent short-form video content for TikTok and YouTube Shorts aligned with platform trends and best practices. Supported organic growth by aligning creative concepts with audience engagement patterns and by iterating using performance insights. Managed content production workflows from concept to final edit using common video tools and collaborated with stakeholders to ensure consistent messaging and visual identity.
Senior Marketing Volunteer / Marketing & Social Media (role as stated) at ESN Lisboa (as stated)
February 1, 2023 - May 1, 2023
Planned and produced short-form video content aligned with trending formats and platform best practices to support organic reach. Developed brand-consistent video content for clients in lifestyle and F&B sectors, including project management from concept through final edit using CapCut and Adobe Premiere Pro. Monitored content performance across platforms and fed insights back into content planning to improve engagement over time. Partnered with internal stakeholders to keep messaging and visual style consistent with brand guidelines across channels. Also coordinated event marketing and supported cross-functional collaboration.

Education

Bachelor's degree in Social and Cultural Communication with a specialization in Communication, Marketing and Public Relations at Universidade Católica Portuguesa, Lisboa
January 11, 2030 - August 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization