Strategic Marketing Leader | APAC Growth Driver | Martech Innovator & Digital Transformer | B2B Demand Generation Expert & Sales Accelerator| Legal, Marketing & PR Specialist | Greater China Marketing Expert | Data-Driven Strategist | Cross-functional and Cross-Cultural Collaboration and Leadership
Results-driven bilingual marketing leader with 12+ years of experience accelerating growth for global B2B and SME organizations across APAC. Skilled in building scalable marketing systems, leading cross-functional teams, and delivering innovative, data-driven strategies that align with business goals.
Led 40+ multi-channel campaigns and published content in 100+ top Chinese and international outlets. Specialized in high-tech, SaaS, professional services, and tourism, delivering tailored strategies for diverse markets. Consistently generated £700K+ annual potential revenue and delivered $720K in new revenue via strategic account management & integrated marketing campaigns. Streamlined workflows to produce 800+ high-quality leads annually for SMEs and Fortune 500 clients.
Achieved a 350% increase in social media engagement, 20% higher customer retention, and 20% improved lead conversion through innovative, aligned sales-marketing campaigns. Recognised for driving market expansion and fostering collaboration that delivers measurable results.
Combines legal expertise (LLB, UK Solicitor Certification) and commercial acumen (a certified member of the Chartered Institute of Marketing UK) to create compliant, client-centric marketing strategies that meet global and regulatory standards.
Recognized for consistently delivering results in dynamic, high-pressure environments as an individual contributor and a leader of high-performing teams. Adept at driving market expansion, scaling operations, and executing innovative strategies that resonate globally.
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