With 2 years of experience in public relations, focused in storytelling, client engagement, media and KOL relations, and event coordination. I’m now expanding into social media and content strategy, crafting digital content that helps brands connect with audiences in meaningful ways.…

Ariel Soh

With 2 years of experience in public relations, focused in storytelling, client engagement, media and KOL relations, and event coordination. I’m now expanding into social media and content strategy, crafting digital content that helps brands connect with audiences in meaningful ways.…

Available to hire

With 2 years of experience in public relations, focused in storytelling, client engagement, media and KOL relations, and event coordination.

I’m now expanding into social media and content strategy, crafting digital content that helps brands connect with audiences in meaningful ways.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Freelance Social Media & Content Creation Specialist at Self-Employed
January 1, 2025 - Present
Developed social media calendars for finance and lifestyle clients; created and managed social content including static posts and short-form videos; filmed and edited content for client workshops and product launches; coordinated influencer outreach and PR initiatives to boost brand visibility; collaborated with key opinion leaders to align content with brand objectives; utilized Canva, CapCut, and Microsoft Office to deliver polished outputs; managed on a per-project basis.
Public Relations Executive at Samsung
January 1, 2021 - December 31, 2022
Managed major media launches for Samsung phones, monitors, and home products; drove media coverage across key platforms; collaborated with influencers and local illustrators to develop merchandising artwork; led content creation for PR initiatives including press releases, media alerts, interviews, and product launches; worked with key opinion leaders (KOLs) to produce content aligned with brand objectives and secure extensive media coverage across channels; supported brand storytelling and media relations.
Human Resource and Talent Management Intern at Bank of Singapore
January 1, 2021 - December 31, 2022
Coordinated and led training programs on-site and virtually (Webex/Zoom); onboarded new hires and improved integration into company processes; managed attendance records and training logistics; updated the company database with candidate profiles; conducted candidate outreach and briefed managers on job opportunities.
Public Relations Executive at People Search
January 1, 2021 - January 1, 2022
Created and distributed external communications materials; supported media relations; drafted press releases, media alerts, interviews and media launches; contributed to major media launches; drove brand visibility and secured extensive media coverage across key platforms.
Freelance Social Media & Content Creator at Self-Employed / Freelance
January 1, 2025 - Present
Created social media content, including static posts and short-form videos; filmed and edited content for client workshops and product launches; coordinated influencer outreach and produced PR materials to increase brand visibility and engagement.

Education

Bachelor of Professional Communications at RMIT University
January 1, 2021 - January 1, 2023
Diploma in Human Resource with Psychology at Republic Polytechnic
January 1, 2017 - January 1, 2021
Diploma in Human Resource with Psychology at Republic Polytechnic
January 1, 2017 - January 1, 2021
Bachelor of Professional Communications at RMIT University
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet

Skills

Experience Level