Hi, I’m Arif Garif, a strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands. I’ve collaborated with a leading UK performance agency on top ecommerce brands and crafted high-converting static ads for Meta and Google. I love turning insights into brand identities and websites that boost engagement and drive measurable growth. My approach blends visual design with data-driven strategy to create cohesive brand experiences. I thrive on cross-functional collaboration and enjoy delivering clear, impact-focused results across identity systems, digital campaigns, and web builds.…

Arif Garif

Hi, I’m Arif Garif, a strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands. I’ve collaborated with a leading UK performance agency on top ecommerce brands and crafted high-converting static ads for Meta and Google. I love turning insights into brand identities and websites that boost engagement and drive measurable growth. My approach blends visual design with data-driven strategy to create cohesive brand experiences. I thrive on cross-functional collaboration and enjoy delivering clear, impact-focused results across identity systems, digital campaigns, and web builds.…

Available to hire

Hi, I’m Arif Garif, a strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands. I’ve collaborated with a leading UK performance agency on top ecommerce brands and crafted high-converting static ads for Meta and Google. I love turning insights into brand identities and websites that boost engagement and drive measurable growth.

My approach blends visual design with data-driven strategy to create cohesive brand experiences. I thrive on cross-functional collaboration and enjoy delivering clear, impact-focused results across identity systems, digital campaigns, and web builds.

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Language

English
Fluent
Hindi
Advanced
Tamil
Advanced

Work Experience

Mid-weight Graphic Designer at Hambi Media Ltd (London)
July 1, 2025 - Present
Remote role creating high-converting static ad creatives for Meta and Google, optimized for performance and aligned with campaign objectives. Designed 10+ top-performing ad creatives per brand account, significantly increasing ROAS and establishing as a top spender. Proficient in Adobe Suite and Figma; leveraged AI-assisted image and copy enhancement and tracking to maximize metrics.
UI & UX Design Lead at TOYO BO Corporation
October 1, 2020 - December 1, 2023
Led UI/UX design initiatives for a leading corporation focusing on innovations in fibres, functional products, and life sciences. Drove design systems and product UI/UX strategies across web platforms and marketing materials, collaborating with cross‑functional teams to align with brand and product goals.
UI & UX Designer Lead at TOY0BO Corporation
October 1, 2020 - December 31, 2023
Led remote UI/UX design initiatives for digital products, delivering innovative interfaces and conversion-focused web assets. Collaborated with cross-functional teams to ensure brand alignment and cohesive user experiences.
UI & UX Design Lead at TOYOBO Corporation
October 1, 2020 - December 31, 2023
Led design for GS Catalyst product website including information architecture, wireframes, and responsive UI improvements, which increased lead conversion by 22%. Created brand-aligned marketing materials and digital campaigns across the APAC region. Developed and documented a reusable Figma component library to streamline handoffs and reduce delivery time by 25%.
Independent Graphic Designer at Self-Employed / Freelance
January 1, 2020 - Present
Partnered with agencies, startups, and founders on identity systems, digital campaigns, and conversion-driven web builds. Led end-to-end brand identity and web projects for IN DAH, FIORE, Flipopay, Masa Ya Stays, APE Haus, Tropical Escapes, Nate McFall, and others; built CMS-enabled web assets and social launch campaigns, delivering measurable gains in bookings and conversions.
Independent Graphic Designer at Remote / Freelance
January 1, 2020 - Present
Partnered with agencies, startups, and founders on identity systems, digital campaigns, and conversion-driven web builds. Notable project: IN DAH – Luxury Real-Estate, Goa, leading end-to-end branding, digital & print ads, collaterals, and a CMS-based listing portal with integrated CRM and WhatsApp capture; launched social campaigns to establish a strong brand identity in the Indian market.
Graphic & Brand Designer at Independent Graphic Designer
January 1, 2020 - June 13, 2024
Collaborated with agencies, start-ups, and founders to deliver end-to-end identity systems, packaging, social media graphics, and high-converting websites. Led full-scope brand identity development for luxury real estate, flower boutiques, fintech platforms, and others. Designed and launched websites using Webflow with CRM integrations. Developed social media campaigns, refreshed identities, improved user experience and visual consistency, boosting engagement, conversions, and brand credibility across various clients.
Benchmark Associate - Asset Management at BNP Paribas
November 1, 2018 - September 30, 2020
Led migration of benchmark-data operations from Brussels to Chennai, created SOPs, trained a team, and successfully executed go-live with zero SLA breaches. Scaled benchmark coverage from 6 to over 30 global portfolios, doubling daily throughput and reducing reporting time by 20%, while maintaining 99.9% accuracy.

Education

Bachelor of Business Administration at Vels University
January 1, 2015 - April 1, 2018
Bachelor of Business Administration at VELS University
January 11, 2030 - April 1, 2018
Bachelor of Business Administration at Vels University
April 1, 2018 - April 17, 2026

Qualifications

Webflow 101 - Webflow University
January 1, 2023 - December 31, 2023
Complete Workflow - Figma to Webflow - Udemy
January 1, 2023 - December 31, 2023
Webflow 101
January 11, 2030 - December 8, 2025
Complete Workflow - Figma to Webflow (Udemy)
January 11, 2030 - December 8, 2025
Webflow 101
January 11, 2030 - April 17, 2026
Complete Workflow - Figma to Webflow (Udemy)
January 11, 2030 - April 17, 2026

Industry Experience

Real Estate & Construction, Financial Services, Travel & Hospitality, Retail, Life Sciences, Media & Entertainment, Professional Services, Software & Internet