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Hi, I’m Arif, a Strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands. I partner with leading UK agencies to develop high-converting ad creatives for Meta and Google, and I craft end-to-end brand identities and websites that boost engagement and drive measurable growth.…

Arif G

PRO

Brand Designer, Brand Strategist, Web Designer, +5

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Hi, I’m Arif, a Strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands. I partner with leading UK agencies to develop high-converting ad creatives for Meta and Google, and I craft end-to-end brand identities and websites that boost engagement and drive measurable growth.…

Available to hire

India

Hi, I’m Arif, a Strategic Brand & Graphic Designer with 5+ years shaping identity systems, digital campaigns, and web assets for luxury, fintech, and wellness brands.

I partner with leading UK agencies to develop high-converting ad creatives for Meta and Google, and I craft end-to-end brand identities and websites that boost engagement and drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Tamil

Advanced

Work Experience

Graphic & Brand Designer at Independent Graphic Designer

January 1, 2020 - June 13, 2024

Collaborated with agencies, start-ups, and founders to deliver end-to-end identity systems, packaging, social media graphics, and high-converting websites. Led full-scope brand identity development for luxury real estate, flower boutiques, fintech platforms, and others. Designed and launched websites using Webflow with CRM integrations. Developed social media campaigns, refreshed identities, improved user experience and visual consistency, boosting engagement, conversions, and brand credibility across various clients.

UI & UX Design Lead at TOYOBO Corporation

October 1, 2020 - December 31, 2023

Led design for GS Catalyst product website including information architecture, wireframes, and responsive UI improvements, which increased lead conversion by 22%. Created brand-aligned marketing materials and digital campaigns across the APAC region. Developed and documented a reusable Figma component library to streamline handoffs and reduce delivery time by 25%.

Benchmark Associate - Asset Management at BNP Paribas

November 1, 2018 - September 30, 2020

Led migration of benchmark-data operations from Brussels to Chennai, created SOPs, trained a team, and successfully executed go-live with zero SLA breaches. Scaled benchmark coverage from 6 to over 30 global portfolios, doubling daily throughput and reducing reporting time by 20%, while maintaining 99.9% accuracy.

Mid-weight Graphic Designer at Hambi Media Ltd (London)

July 1, 2025 - Present

Remote role creating high-converting static ad creatives for Meta and Google, optimized for performance and aligned with campaign objectives. Designed 10+ top-performing ad creatives per brand account, significantly increasing ROAS and establishing as a top spender. Proficient in Adobe Suite and Figma; leveraged AI-assisted image and copy enhancement and tracking to maximize metrics.

UI & UX Designer Lead at TOY0BO Corporation

October 1, 2020 - December 31, 2023

Led remote UI/UX design initiatives for digital products, delivering innovative interfaces and conversion-focused web assets. Collaborated with cross-functional teams to ensure brand alignment and cohesive user experiences.

Independent Graphic Designer at Remote / Freelance

January 1, 2020 - Present

Partnered with agencies, startups, and founders on identity systems, digital campaigns, and conversion-driven web builds. Notable project: IN DAH – Luxury Real-Estate, Goa, leading end-to-end branding, digital & print ads, collaterals, and a CMS-based listing portal with integrated CRM and WhatsApp capture; launched social campaigns to establish a strong brand identity in the Indian market.

Education

Bachelor of Business Administration at Vels University

January 1, 2015 - April 1, 2018

Bachelor of Business Administration at VELS University

January 11, 2030 - April 1, 2018

Qualifications

Webflow 101 - Webflow University

January 1, 2023 - December 31, 2023

Complete Workflow - Figma to Webflow - Udemy

January 1, 2023 - December 31, 2023

Webflow 101

January 11, 2030 - December 8, 2025

Complete Workflow - Figma to Webflow (Udemy)

January 11, 2030 - December 8, 2025

Industry Experience

Real Estate & Construction, Financial Services, Travel & Hospitality, Retail, Life Sciences, Media & Entertainment, Professional Services, Software & Internet