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I help organizations grow through creative strategy that connects brand vision to business outcomes. With 10+ years leading teams and campaigns for Microsoft, PepsiCo, PUMA, and enterprise healthcare brands, I drive measurable growth and modernize creative workflows with AI—while maintaining design excellence and accessibility standards. I build scalable brand systems, direct cross-functional creative teams, and develop integrated visual storytelling that boosts social engagement and strengthens brand consistency across digital, print, motion, and environmental touchpoints.…I help organizations grow through creative strategy that connects brand vision to business outcomes. With 10+ years leading teams and campaigns for Microsoft, PepsiCo, PUMA, and enterprise healthcare brands, I drive measurable growth and modernize creative workflows with AI—while maintaining design excellence and accessibility standards. I build scalable brand systems, direct cross-functional creative teams, and develop integrated visual storytelling that boosts social engagement and strengthens brand consistency across digital, print, motion, and environmental touchpoints.

Ariel Chapman

Art Director, Creative Director, Brand Designer, +1

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I help organizations grow through creative strategy that connects brand vision to business outcomes. With 10+ years leading teams and campaigns for Microsoft, PepsiCo, PUMA, and enterprise healthcare brands, I drive measurable growth and modernize creative workflows with AI—while maintaining design excellence and accessibility standards. I build scalable brand systems, direct cross-functional creative teams, and develop integrated visual storytelling that boosts social engagement and strengthens brand consistency across digital, print, motion, and environmental touchpoints.…I help organizations grow through creative strategy that connects brand vision to business outcomes. With 10+ years leading teams and campaigns for Microsoft, PepsiCo, PUMA, and enterprise healthcare brands, I drive measurable growth and modernize creative workflows with AI—while maintaining design excellence and accessibility standards. I build scalable brand systems, direct cross-functional creative teams, and develop integrated visual storytelling that boosts social engagement and strengthens brand consistency across digital, print, motion, and environmental touchpoints.

Available to hire

I help organizations grow through creative strategy that connects brand vision to business outcomes. With 10+ years leading teams and campaigns for Microsoft, PepsiCo, PUMA, and enterprise healthcare brands, I drive measurable growth and modernize creative workflows with AI—while maintaining design excellence and accessibility standards.

I build scalable brand systems, direct cross-functional creative teams, and develop integrated visual storytelling that boosts social engagement and strengthens brand consistency across digital, print, motion, and environmental touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Services Manager at National Black MBA Association (NBMBAA)

July 1, 2024 - Present

Directed creative strategy for North America’s largest Black professional development conference (5,500+ attendees), developing a unified visual identity across digital, print, environmental, and motion design. Increased conference social engagement by 56% through audience-driven branding, campaign strategy, and creative direction. Integrated generative AI (Midjourney, Firefly) into campaign workflows to accelerate concept-to-execution timelines without compromising brand consistency. Led an ADA-compliant website redesign to improve accessibility and user experience. Managed external creative teams, production vendors, budgets, and timelines to deliver large-scale marketing initiatives on schedule.

Senior Graphic Designer at Nox Health

May 1, 2023 - June 30, 2026

Built scalable visual systems for enterprise healthcare marketing, ensuring brand consistency across B2B and B2C campaigns. Partnered with physicians, product managers, content strategists, and executive stakeholders throughout the creative process. Optimized accessibility across digital marketing assets by implementing ADA-conscious design standards and inclusive UX practices. Reduced creative production time by 20% by integrating AI tools (Generative Fill, Expand, and Remove) into Adobe Creative Cloud workflows while maintaining brand integrity. Simplified complex healthcare messaging through strategic visual storytelling to increase audience understanding and engagement.

Art Director at Authentique Agency

January 1, 2022 - November 30, 2023

Drove 300%+ engagement growth on Facebook and Instagram in seventeen months by leading creative strategy and content development for Bounce TV. Crafted integrated marketing campaigns for Microsoft, PepsiCo, PUMA, Jack Daniel’s, AMC, and Country Music Association across digital, social, print, video, and experiential channels. Presented campaign concepts, creative strategy, and visual storytelling directly to clients and senior leadership to improve executive decision-making. Led video production from scripting through post-production to strengthen brand storytelling and audience engagement. Coordinated cross-functional teams (designers, copywriters, account managers, strategists) to streamline agency execution and improve production efficiency.

Digital Production Designer at Experian

November 1, 2021 - September 30, 2022

Produced integrated marketing campaigns for national financial education initiatives, transforming complex financial data into motion graphics and digital content that improved customer understanding and product awareness across high-volume enterprise channels.

Graphic Designer at Between Pixels

April 1, 2017 - October 31, 2021

Raised charitable donations by 90% through strategic social media campaigns for Aylo Health. Increased preventative healthcare appointments by 84% through targeted digital marketing initiatives. Received the 2021 Cooperative Communicators Association Award for Walton Gas website design. Developed brand systems, websites, landing pages, email campaigns, and marketing collateral for clients across healthcare, consumer, non-profit, and utility sectors.