Collaborative, detail-oriented senior designer and problem solver with over a decade of experience creating effective collateral, developing and maintaining brands, and spearheading complex campaigns and initiatives. I specialize in brand identities and transformations, end-to-end collateral design (print and digital), and auditing/implementation for accuracy and compliance—working directly with clients to align strategy, copy, and visuals to their mission and goals.…

Moira Hyatt

Collaborative, detail-oriented senior designer and problem solver with over a decade of experience creating effective collateral, developing and maintaining brands, and spearheading complex campaigns and initiatives. I specialize in brand identities and transformations, end-to-end collateral design (print and digital), and auditing/implementation for accuracy and compliance—working directly with clients to align strategy, copy, and visuals to their mission and goals.…

Available to hire

Collaborative, detail-oriented senior designer and problem solver with over a decade of experience creating effective collateral, developing and maintaining brands, and spearheading complex campaigns and initiatives.

I specialize in brand identities and transformations, end-to-end collateral design (print and digital), and auditing/implementation for accuracy and compliance—working directly with clients to align strategy, copy, and visuals to their mission and goals.

See more

Language

English
Fluent

Work Experience

Art Director at Sharp Digital Marketing
March 1, 2024 - Present
Senior Graphic Designer & Brand Lead at B+E
September 30, 2018 - April 29, 2024
Designer & Founder at ARIOM Design
December 29, 2014 - Present

Education

Add your educational history here.

Qualifications

Adobe InDesign Skills Assessment
January 1, 2023 - January 1, 2023
Top 5%
Adobe Illustrator Skills Assessment
January 1, 2023 - January 1, 2023
Top 15%
Building Brand Personality and Customer Loyalty
January 1, 2023 - January 1, 2023
Issued by Alison

Industry Experience

Financial Services, Education, Media & Entertainment, Professional Services, Real Estate & Construction, Healthcare, Non-Profit Organization, Retail, Travel & Hospitality, Consumer Goods, Other
    Tech Company Branding, App Design, and More

    ![Swift marketing billboard mockup](https://www.twine.net/signin

    Changing how Chicago commutes.

    Swift is an app-based navigation service providing more accurate and personalized travel data to Chicago residents. This company puts people over profit and is focused on building a more equitable and more accessible Chicago for anyone and everyone.

    Industry: Technology, Mapping and Navigation
    Role: Ideation, Design, Strategy and Execution
    Services: Brand Creation, Product Design, Brand and Marketing Strategy

    [View Full Project ➔](https://www.twine.net/signin

    ![Swift logo design at a glance](https://www.twine.net/signin

    Balancing speed with approachability.

    Communicating speed while maintaining approachability was key to creating Swift’s identity. I combined accessible fonts with an unexpected, motion-driven mascot and playful palette to mirror the brand’s voice and personality.

    As I developed the wider brand system, I prioritized user-customization by creating a flexible infrastructure that could scale with the company and its user base.

    ![Swift prototype design frames](https://www.twine.net/signin

    Designing the product.

    When designing the Swift app I focused on building something that was user-friendly, fun, and embodied the company’s mission and vision. The app not only gives users complete control over how they travel, it allows for extensive interface personalization, real-time hazard reporting, and more.

    ![Swift prototype in motion](https://www.twine.net/signin

    ![Swift prototype mockup](https://www.twine.net/signin

    [Test The Prototype ➔](https://www.twine.net/signin

    ![Swift marketing campaigne street level billboard mockup](https://www.twine.net/signin

    Growing interest and visibility.

    Swift’s launch campaign was designed to hit two key objectives: (1) attract early-access users to help test the app and expand Swift’s data-set and (2) garner interest and anticipation for the product’s release.

    [View Full Project ➔](https://www.twine.net/signin

    Cosmetics/Personal Care Company Brand Refresh, Label Refresh, and Web Design

    ![Audrey’s Cabinet client materials mockup](https://www.twine.net/signin

    Promoting healthier and safer self-care.

    Audrey’s Cabinet is a Chicago-based small business that sells high-quality, research-backed skincare and wellness products. This company takes an educational, human-centric approach that focuses on strengthening community, promoting self-care, and changing what we accept and expect from the products we use.

    **Client:**Audrey’s Cabinet
    Industry: Personal Care
    Role: Design (Brand, Web, Collateral)
    Services: Brand Transformation, Web Design, Package Design
    **Credits:**Sohjé Johnson (Logo Concept and Design), M. Marcel Lamont (Original Label Design), Larry Wright (Product Photography), Brandie Jackson (FreeYourselfMedia, Videography)

    [View Full Project ➔](https://www.twine.net/signin
    [Project Details ➔](https://www.twine.net/signin

    ![Audreys Cabinet website mockup](https://www.twine.net/signin

    A brand you can feel.

    After honing in on what makes this brand unique, we realigned and refined an identity that spoke to the heart of Audrey’s Cabinet. We paired a down-to-earth voice with meaningful visuals and touchpoints to clearly connect how the company looks to how its products feel.

    ![Audreys Cabinet stationary mockup](https://www.twine.net/signin

    ![Audreys Cabinet packing insert mockup](https://www.twine.net/signin

    ![Audreys Cabinet label design mockup](https://www.twine.net/signin

    Revitalizing the Omni Black product line.

    As Audrey’s Cabinet prepared to release its Omni Black product line in store, refreshing its label designs became essential. While the original labels followed the spirit of the brand, they featured tiny, inaccessible text and didn’t comply with retailer requirements.

    [Project Details ➔](https://www.twine.net/signin

    ![Audreys Cabinet label design mockup](https://www.twine.net/signin

    ![Audreys Cabinet landing page mockup](https://www.twine.net/signin

    [View Full Project ➔](https://www.twine.net/signin

    Commercial Real Estate Brand Refresh and More

    ![Mockup](https://www.twine.net/signin

    Setting the new standard for commercial real estate.

    B+E is a national brokerage firm that specializes in the buying and selling of net lease real estate and 1031 exchanges. This company combines experienced brokers with proprietary technology to streamline the trading process and modernize the commercial real estate industry.

    Client: B+E
    Industry: Commercial Real Estate, Fintech
    Role: Brand Lead, Senior Graphic Designer
    Services: Brand Transformation, Brand Auditing, Brand Activation
    Credits: Created in Collaboration with B+E (Marketing and Tech Team)

    [View Full Project ➔](https://www.twine.net/signin

    ![Mockup](https://www.twine.net/signin

    ![Mockup](https://www.twine.net/signin

    ![Mockup](https://www.twine.net/signin

    Confidential and/or proprietary information has been omitted or replaced with stock images and/or descriptions in compliance with non-disclosure agreements (where applicable).

    [View Full Project ➔](https://www.twine.net/signin

    Arts/Education Organization Brand Creation, Social Media Marketing, and More

    ![The ArtSpace event banner mockup](https://www.twine.net/signin

    Where creatives build community.

    The ArtSpace is a Chicago-based pop-up art gallery and center that hosts creative events, workshops, classes, and other community-based activities. This organization provides a safe, welcoming space for queer creatives to process emotions and connect, with a focus on centering and elevating black and African diasporic 2SLGBTQIA+ youth and adults.

    Client: The ArtSpace
    Industry: Arts and Education
    Role: Design (Brand, Web, Collateral)
    Services: Brand Creation, Brand Activation, Web Design, Social Media Marketing
    Credits: Supanut Piyakanont (The Noun Project, Select Website Icons)

    [View Full Project ➔](https://www.twine.net/signin

    ![The ArtSpace logo and brand design at a glance](https://www.twine.net/signin

    Harnessing authenticity.

    By contrasting pastel-tinged, art-driven visuals with corporate-adjacent design, we were able to create a brand that could market itself to corporate donors, institutions, and partners without sacrificing authenticity. This approach has allowed The ArtSpace to expand the resources and opportunities it provides, better serving creatives, students, and the community.

    ![The ArtSpace event poster mockup](https://www.twine.net/signin

    ![The ArtSpace proposal template design](https://www.twine.net/signin

    ![The ArtSpace social media post mockup](https://www.twine.net/signin

    Leveraging social and online channels.

    To support The ArtSpace as it expands and connects with its audience, I created on-brand social and digital collateral with accompanying client-editable templates and an asset library for quick and easy multi-application use.

    ![The ArtSpace Canva toolkit design](https://www.twine.net/signin

    [View Full Project ➔](https://www.twine.net/signin