Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth. I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.…I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth. I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.

Ari Saikkonen

Marketing Strategist, Growth Marketer, Digital Marketer, +2





I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth. I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.…I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth. I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.

Available to hire

I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth.

I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Marketing at Oasis Dental Group

October 1, 2024 - Present

Led marketing across a multi-site network; implemented HubSpot CRM with automation; built Oasis Connect centralised call centre; integrated CRM with PMS; created dashboards, SOPs and marketing scorecards aligned to weekly EOS L10 rhythm. Achieved 26% YoY growth, 42% increase in new patient bookings, and improved re-appointment rates from 72% to 87%.

Head of Client Success at Shout Digital

October 1, 2023 - October 1, 2024

Increased client retention from 62% to 87% YoY; revenue +22%. Built agency reporting framework linking ad spend to profit contribution; directed cross-brand performance campaigns for multiple brands.

Performance Director at Claxon

January 1, 2022 - October 1, 2023

Achieved 70% below KPI CPLs across Google Ads & Meta; introduced new service lines (TikTok, Pinterest, TVC, EDM Automation); led a team of 6 performance specialists driving multi-region campaigns.

Head of Digital Marketing at Grace Loves Lace

October 1, 2019 - January 1, 2022

Oversaw global digital strategy (Australia, US, UK) and re-platformed to Shopify Plus; drove 36% of sales via Buy Now Pay Later; launched Klaviyo automation generating +$65k incremental revenue in month one.

Digital Marketing Manager at Dreamworld & SkyPoint – Ardent Leisure

June 1, 2018 - October 1, 2019

Helped drive ~70% YoY growth in eCommerce revenue through digital channel optimization and booking funnel improvements; led paid media strategy across Google Ads, Meta, YouTube and programmatic channels; optimized the online booking journey to improve conversions and direct bookings; contributed to the digital transformation including website rebuild and new booking systems.

Head of Performance Media at McCann World Group

August 1, 2016 - May 1, 2018

Set up and led the internal Performance Media unit; founded and scaled the division with +100% annual fee revenue growth; led campaigns for Mantra Hotels, L’Oréal, CBRE and Morris Property.