Ari Saikkonen

I am a digital growth and eCommerce leader with over a decade of experience driving direct-to-consumer revenue through performance marketing, conversion optimization and full-funnel strategy. I’ve built a track record of improving acquisition efficiency, increasing conversion rates and aligning marketing activity to commercial outcomes including revenue, CAC and ROI. I’ve managed end-to-end customer journeys across paid media, website optimization and lifecycle marketing, with a strong focus on integrating brand, content and performance to deliver measurable results. I thrive on combining strategic thinking with hands-on execution, collaborating closely with founders and teams to deliver campaigns, optimize performance and scale digital growth.

I’m passionate about uniting brand, content and performance to create cohesive, data-driven growth. I enjoy translating business goals into actionable marketing plans, building scalable systems (CRM, automation, analytics) and leading cross-functional teams to sustain revenue and customer value across multiple markets.