From Caracas, I’m living between Milan and Florence. Lover of specialty coffee, good ideas, and everything behind the scenes. With a background in Communication and Marketing, I started my journey at Ferragamo and later collaborated with agencies and brands across fashion, luxury, and beauty. Today, I help talents and brands bring ideas to life through content, campaigns, and digital strategies. I connect ideas, people, and projects to build meaningful collaborations that align brand goals with storytelling and business objectives. I work with talents and brands on content creation, influencer campaigns, and end-to-end productions, always prioritizing image, voice, and impact.

Arianna Scatton

From Caracas, I’m living between Milan and Florence. Lover of specialty coffee, good ideas, and everything behind the scenes. With a background in Communication and Marketing, I started my journey at Ferragamo and later collaborated with agencies and brands across fashion, luxury, and beauty. Today, I help talents and brands bring ideas to life through content, campaigns, and digital strategies. I connect ideas, people, and projects to build meaningful collaborations that align brand goals with storytelling and business objectives. I work with talents and brands on content creation, influencer campaigns, and end-to-end productions, always prioritizing image, voice, and impact.

Available to hire

From Caracas, I’m living between Milan and Florence. Lover of specialty coffee, good ideas, and everything behind the scenes. With a background in Communication and Marketing, I started my journey at Ferragamo and later collaborated with agencies and brands across fashion, luxury, and beauty. Today, I help talents and brands bring ideas to life through content, campaigns, and digital strategies.

I connect ideas, people, and projects to build meaningful collaborations that align brand goals with storytelling and business objectives. I work with talents and brands on content creation, influencer campaigns, and end-to-end productions, always prioritizing image, voice, and impact.

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Language

English
Advanced
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing & Communications Project Coordinator at Trussardi Spa
January 1, 2024 - January 1, 2024
Managed 360° marketing calendar across HQ retail, eCommerce, local markets, and wholesale, ensuring consistent brand messaging. Led FW23 collection presentation from concept to execution, coordinating photoshoots, lookbooks, seasonal content, and paid media campaigns. Supported licensing agreements and structured email CRM campaigns aligned with product drops and storytelling objectives.
Global Brand PR, Media & Digital Communication at FERRAGAMO
December 1, 2020 - December 1, 2020
Developed and implemented global communication, PR, and digital strategies, ensuring consistent brand messaging across markets. Led influencer marketing initiatives: agency briefing, talent selection, and digital amplification according to corporate guidelines. Managed global media investment plans, PR events, and major brand activations, setting international communication standards.
Campaign Strategist & Talent Manager at AMAGENCY SRL
October 1, 2022 - October 1, 2022
Managed Italian & international talents across EU, UK, USA, and China; built strong relationships with stylists, agents, publicists, and influencers. Oversaw brand campaigns, editorials, photo shoots, and video productions, ensuring alignment with brand objectives. Negotiated and finalized contracts, handling commercial aspects of partnerships and seasonal launches.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail