Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate
Work Experience
Business Developer at Wonther - Startup in the Jewelry Business
November 1, 2019 - October 6, 2025Developed investment projects; provided financial and marketing consulting; managed social media; created layouts and videos; copywriting, proofreading and editing; designed and implemented strategic marketing plans for client acquisition and brand positioning; managed partnerships and external relations; oversaw digital marketing efforts and analytics.
Marketing & Communications Specialist at Link Business Center
April 1, 2021 - October 6, 2025Led marketing and communications; planned and executed digital campaigns across LinkedIn and email automation; collaborated with agencies to boost online presence and generate qualified leads; designed corporate communications assets (brochures, presentations, banners) ensuring brand alignment; produced and edited multimedia content; built strategic partnerships with industry stakeholders; monitored KPIs and ROI.
Marketing Developer at IB Iberia GmbH & COKG - Sucursal Portugal
November 1, 2024 - October 6, 2025Led planning and execution of digital campaigns across LinkedIn and email automation; managed content creation; optimized online presence and lead generation; built partnerships with industry stakeholders; monitored digital KPIs and ROI.
Marketing Developer at Heartgenetics / Impact Lab, Milan (Italy) (Former owner of Heartgenetics)
March 1, 2022 - October 6, 2025Led planning and execution of digital campaigns; collaborated with agencies to enhance online presence and generate qualified leads; built and managed partnerships to strengthen brand visibility; designed and edited multimedia content; managed social media content strategies and audience engagement; monitored and analyzed digital KPIs to maximize ROI.
Business Developer at Wonther - Startup in the Jewelry Business
November 30, 2019 - October 6, 2025Developed investment projects; provided financial consulting; marketing consulting; Social Media Manager, creating content for social networks, layouts and videos; responsible for copywriting, proofreading and editing; designed and implemented strategic marketing plans for client acquisition and brand positioning; established partnerships and external relations; oversaw digital marketing efforts with performance analytics; optimized advertising budgets to maximize ROI.
Marketing & Communications Specialist at W Link Business Center
April 30, 2021 - October 6, 2025Led marketing and communications initiatives; produced and curated content for social networks; improved online presence; coordinated campaigns; supported lead generation; managed relationships with external partners; implemented marketing activities across multiple channels; tracked performance and adjusted tactics.
Marketing Developer at Wing Iberia GmbH & Co KG - Sucursal Portugal
November 30, 2024 - October 6, 2025Led planning and execution of digital campaigns across LinkedIn and email automation; built strategic partnerships with industry stakeholders; designed and produced communication assets (brochures, presentations, banners); developed social media strategies; managed corporate website UX and SEO; implemented corporate communications plan; monitored digital KPIs and provided actionable ROI recommendations.
Marketing Developer at Impact Lab – Milan, Italy (Former owner of Heartgenetics)
March 31, 2022 - October 6, 2025Led digital campaigns and asset creation; managed social media and lead generation; built partnerships and contributed to branding for biotech ventures; coordinated marketing activities in a cross-functional setting; supported communications and presentation material production.
Education
DEGREE IN BUSINESS MANAGEMENT at Coimbra Business School – ISCAC
September 5, 2016 - June 10, 2019MASTER IN MARKETING at FEUC- Faculdade de Economia da Universidade de Coimbra
October 7, 2019 - July 5, 2021Master in Marketing at Coimbra Business School – ISCAC
January 1, 2019 - January 1, 2021Bachelor in Business Management at ISCAC, Coimbra
January 1, 2016 - January 1, 2019Bachelor in Business Management at Coimbra Business School (ISCAC)
January 1, 2016 - December 31, 2019Master in Marketing at Coimbra Business School (ISCAC)
January 1, 2019 - December 31, 2021Qualifications
Strategic Marketing & Brand Strategy Campaign Planning & Execution Brand Positioning & Development Market Research & Consumer Insights Performance Analytics & KPI Management Technical Proficiencies SEO Tools: Google Analytics, Google Search Console, SEMRu
February 28, 2025 - February 28, 2025Foundation Level Certification
January 11, 2030 - October 6, 2025Advanced SEO & Digital Marketing Courses
January 11, 2030 - October 6, 2025Industry Experience
Financial Services, Healthcare, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Education
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