Available to hire
I’m Armando De La Cruz, a digital marketing and content strategist based in Pasig City, Philippines. I help ambitious brands navigate the ever-shifting landscape of online marketing with data-driven strategies, compelling storytelling, and AI-powered processes.
Over the years I’ve led brand integration and content programs for top brands, driving revenue growth and expanding reach across TikTok, Instagram Reels, and other platforms. I’m passionate about turning insights into scalable campaigns, building strong teams, and delivering measurable results.
Experience Level
Language
English
Fluent
Work Experience
Head of Brand Integration at Rappler
July 1, 2023 - October 26, 2025Led brand integration across Rappler.com, its social network, and IPs; strengthened Rappler's presence on vertical short-form platforms and oversaw video projects and on-camera talent; contributed to strategic pitches including Meta's Video Business Accelerator.
Senior Content Strategist at Rappler
December 31, 2023 - October 26, 2025Promoted to lead changes strengthening Rappler’s presence on TikTok, Instagram Reels, and other short-form platforms; led video projects and content strategy; involved in brand integration and pitches.
Campaign Manager / Content Strategist at Nuffnang Philippines
August 1, 2018 - October 26, 2025Managed influencer campaigns and digital marketing initiatives for clients; built multi-market campaigns and relationships.
Student / Intern at Pamantasan ng Lungsod ng Maynila
April 30, 2015 - October 26, 2025Studied and gained foundational exposure to marketing and digital media.
Senior Content Strategist at Rappler
July 1, 2023 - October 26, 2025Led strategy and market research, strengthening Rappler’s presence on verticals including TikTok and Instagram Reels; steered content programs to drive engagement.
Content Strategist at Closette
July 1, 2023 - PresentLead content strategy and marketing initiatives to drive growth and revenue; focused on AI-powered processes and scalable content.
Content Marketing Specialist at Nuffnang Philippines
August 1, 2018 - October 26, 2025Managed influencer marketing campaigns and client content strategy.
Education
BS Accountancy at Pamantasan ng Lungsod ng Maynila
January 1, 2011 - January 1, 2015Qualifications
Project Management Certification
January 11, 2030 - October 26, 2025Digital Marketing Certification
January 11, 2030 - October 26, 2025AI Prompt Engineering
January 11, 2030 - October 26, 2025AI Data Labelling / Data Annotation
January 11, 2030 - October 26, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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