Hi, I’m Armani Lars, a product-first designer with strong visual foundations and 6+ years of experience crafting scalable web and mobile experiences. I specialize in product design from discovery and UX strategy to UI execution and design systems, collaborating within cross-functional teams. I translate brand requirements into accessible, engaging solutions that drive outcomes while upholding brand standards. I enjoy partnering with stakeholders to deliver meaningful experiences that meet business goals. In my roles across agencies and in-house teams, I’ve delivered user-centered digital products for Fortune 500 clients, built and scaled design systems, and contributed to measurable improvements in engagement and conversion. I’m always curious, collaborative, and focused on delivering design that’s both beautiful and practical.

Armani Lars

Hi, I’m Armani Lars, a product-first designer with strong visual foundations and 6+ years of experience crafting scalable web and mobile experiences. I specialize in product design from discovery and UX strategy to UI execution and design systems, collaborating within cross-functional teams. I translate brand requirements into accessible, engaging solutions that drive outcomes while upholding brand standards. I enjoy partnering with stakeholders to deliver meaningful experiences that meet business goals. In my roles across agencies and in-house teams, I’ve delivered user-centered digital products for Fortune 500 clients, built and scaled design systems, and contributed to measurable improvements in engagement and conversion. I’m always curious, collaborative, and focused on delivering design that’s both beautiful and practical.

Available to hire

Hi, I’m Armani Lars, a product-first designer with strong visual foundations and 6+ years of experience crafting scalable web and mobile experiences. I specialize in product design from discovery and UX strategy to UI execution and design systems, collaborating within cross-functional teams. I translate brand requirements into accessible, engaging solutions that drive outcomes while upholding brand standards. I enjoy partnering with stakeholders to deliver meaningful experiences that meet business goals.

In my roles across agencies and in-house teams, I’ve delivered user-centered digital products for Fortune 500 clients, built and scaled design systems, and contributed to measurable improvements in engagement and conversion. I’m always curious, collaborative, and focused on delivering design that’s both beautiful and practical.

See more

Work Experience

Product / UI Designer at Precision AQ (Contract)
April 1, 2025 - August 1, 2025
Designed user-centered digital experiences for pharmaceutical clients across web and email; applied UX research to improve information clarity, visual hierarchy, and CTAs; contributed to design patterns and UI components across six concurrent initiatives; optimized layouts and interaction cues, contributing to a 25% increase in email open rates while adhering to regulatory and brand standards.
UI/UX Designer / Information Architect at Targetbase (Contract)
August 1, 2024 - January 1, 2025
Designed responsive web and mobile product experiences informed by UX research, usability testing, and client requirements; created end-to-end UX deliverables including user flows, wireframes, prototypes, and high-fidelity UI in Figma; improved usability and engagement by 30% through iterative testing; streamlined design-to-development handoffs, increasing delivery efficiency by 15%.
Product & Digital Designer at Tronic
June 1, 2023 - March 1, 2024
Designed interactive product prototypes and UX flows for client-facing applications; built and maintained a shared design system used across product and marketing surfaces; transitioned into a hybrid product/marketing role, leading visual strategy for presentations, internal tools, and growth initiatives; increased social engagement by 40% through UX-informed visual improvements and content structure.
Associate UI/UX Art Director at Publicis Hawkeye
September 1, 2021 - February 1, 2023
Delivered UI and UX-driven digital experiences for Fortune 500 clients including Disney Rewards, Fannie Mae, and Sazerac; translated business and user needs into polished interfaces for multi-channel digital products and campaigns; contributed to a 22% lift in click-through rates across three client launches by improving interaction clarity and visual prioritization.
Graphic Designer at Eagle Images
September 1, 2018 - January 1, 2020
Produced over 200 print materials (flyers, brochures, signage), achieving 98% on-time delivery; improved internal workflow efficiency by 25% by introducing file organization standards and batch editing templates; supported sales growth by contributing to print designs for 50+ small businesses and local events.

Education

BFA in Communication Design (Minor: Art History & Photography) at University of North Texas
January 11, 2030 - January 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services