Hi! I’m a growth strategist and product marketer who helps deep-tech, SaaS, and sustainability companies translate complex technology into clear, revenue-driving value propositions. Over the past several years, I’ve specialised in closing the gap between marketing assets and direct sales conversations ensuring that enterprise buyers see a unified message from their very first digital touchpoint down to the final sales call. Whether you need to build high-converting sales enablement toolkits, launch a technical product from scratch, or design a messaging architecture that resonates with both engineers and procurement teams, I focus on delivering practical assets that actively build your pipeline. As a freelancer, I act as an autonomous, execution-oriented extension of your team. I thrive in fast-paced environments where foundations are still being built, and I pride myself on a pragmatic, "bias-toward-shipping" mindset. Outside of helping clients build shortlists and accelerate their sales cycles, I’m deeply passionate about climate tech and emissions reduction strategies. Let’s collaborate to turn your technical innovation into a highly structured, scalable growth engine!

Jouko Aroheinä

Hi! I’m a growth strategist and product marketer who helps deep-tech, SaaS, and sustainability companies translate complex technology into clear, revenue-driving value propositions. Over the past several years, I’ve specialised in closing the gap between marketing assets and direct sales conversations ensuring that enterprise buyers see a unified message from their very first digital touchpoint down to the final sales call. Whether you need to build high-converting sales enablement toolkits, launch a technical product from scratch, or design a messaging architecture that resonates with both engineers and procurement teams, I focus on delivering practical assets that actively build your pipeline. As a freelancer, I act as an autonomous, execution-oriented extension of your team. I thrive in fast-paced environments where foundations are still being built, and I pride myself on a pragmatic, "bias-toward-shipping" mindset. Outside of helping clients build shortlists and accelerate their sales cycles, I’m deeply passionate about climate tech and emissions reduction strategies. Let’s collaborate to turn your technical innovation into a highly structured, scalable growth engine!

Available to hire

Hi! I’m a growth strategist and product marketer who helps deep-tech, SaaS, and sustainability companies translate complex technology into clear, revenue-driving value propositions. Over the past several years, I’ve specialised in closing the gap between marketing assets and direct sales conversations ensuring that enterprise buyers see a unified message from their very first digital touchpoint down to the final sales call. Whether you need to build high-converting sales enablement toolkits, launch a technical product from scratch, or design a messaging architecture that resonates with both engineers and procurement teams, I focus on delivering practical assets that actively build your pipeline.

As a freelancer, I act as an autonomous, execution-oriented extension of your team. I thrive in fast-paced environments where foundations are still being built, and I pride myself on a pragmatic, “bias-toward-shipping” mindset. Outside of helping clients build shortlists and accelerate their sales cycles, I’m deeply passionate about climate tech and emissions reduction strategies. Let’s collaborate to turn your technical innovation into a highly structured, scalable growth engine!

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Language

Finnish
Fluent
English
Fluent
Swedish
Intermediate
German
Intermediate

Work Experience

Marketing Manager at AeroMon Oy
April 1, 2025 - February 1, 2026
Reached and exceeded sales goals with multi-year contracts valued at several hundred thousand euros. Managed customer relationships and developed new business opportunities to drive sales growth for mobile emission monitoring solutions. Marketing and content creation efforts to enhance brand visibility and engagement in the industry. Collaborated with partners to advance emission monitoring technologies and support industries in achieving sustainability goals.
Account Executive at Dream Broker Oy
September 1, 2019 - July 1, 2021
Reaching and exceeding sales goals with multi-year contracts; established and maintained customer relationships, identified new business opportunities, and supported marketing and content initiatives to increase brand visibility.

Education

Bachelor of Business Administration, Degree Programme in Professional Sales at Haaga-Helia University of Applied Sciences
January 1, 2015 - January 1, 2018
Studies toward a Bachelor of Business degree, International Business at Turku University of Applied Sciences
January 1, 2008 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Media & Entertainment, Professional Services, Software & Internet