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I'm Aryati Fajriana (Arry), a motivated and adaptable professional with a passion for digital media. I thrive on exploring film, music, food, technology, and psychology, and I love turning creative ideas into practical, measurable results. I enjoy collaborating in fast-paced teams, continually learning new skills, and contributing to campaigns and products that connect with audiences. I'm eager to bring energy and curiosity to new challenges in the digital industry.…I'm Aryati Fajriana (Arry), a motivated and adaptable professional with a passion for digital media. I thrive on exploring film, music, food, technology, and psychology, and I love turning creative ideas into practical, measurable results. I enjoy collaborating in fast-paced teams, continually learning new skills, and contributing to campaigns and products that connect with audiences. I'm eager to bring energy and curiosity to new challenges in the digital industry.

ARYATI FAJRIANA (A RRY)

Social Media Manager, Copywriter, Brand Designer, +1

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I'm Aryati Fajriana (Arry), a motivated and adaptable professional with a passion for digital media. I thrive on exploring film, music, food, technology, and psychology, and I love turning creative ideas into practical, measurable results. I enjoy collaborating in fast-paced teams, continually learning new skills, and contributing to campaigns and products that connect with audiences. I'm eager to bring energy and curiosity to new challenges in the digital industry.…I'm Aryati Fajriana (Arry), a motivated and adaptable professional with a passion for digital media. I thrive on exploring film, music, food, technology, and psychology, and I love turning creative ideas into practical, measurable results. I enjoy collaborating in fast-paced teams, continually learning new skills, and contributing to campaigns and products that connect with audiences. I'm eager to bring energy and curiosity to new challenges in the digital industry.

Available to hire

I’m Aryati Fajriana (Arry), a motivated and adaptable professional with a passion for digital media. I thrive on exploring film, music, food, technology, and psychology, and I love turning creative ideas into practical, measurable results. I enjoy collaborating in fast-paced teams, continually learning new skills, and contributing to campaigns and products that connect with audiences. I’m eager to bring energy and curiosity to new challenges in the digital industry.

Skills

Copywriting

Social Media Design

Experience Level

Copywriting

Expert

Social Media Design

Intermediate

Work Experience

Social Media, Content & Copywriter at Abra Restaurant App

December 1, 2015 - May 1, 2016

Managed social media content, created engaging posts, and produced copy for a mobile guide app focusing on restaurants; collaborated with marketing and product teams to improve user engagement.

Social Media Executive at IDX Arcade Indonesia

June 1, 2016 - May 1, 2018

Oversaw social media activity for key brands (Pond's, BlueBand, Nescafe, Hijab Fresh, Sudocrem, Potabee, KrisBee, Snickers, Dove Chocolate); developed content calendars and tracked performance.

Social Media Manager at Elevate Media Asia

June 1, 2018 - August 1, 2019

Led social media strategy and execution for multiple brands (Motul, Chizmill, Class Mild, Mandiri Investasi, IDX Arcade Indonesia); produced content, managed campaigns, and analyzed metrics to optimize reach and engagement.

Creative Strategist at Dentsu Creative Indonesia

July 1, 2020 - December 1, 2021

Developed creative strategies for social media campaigns; collaborated with clients and creative teams to craft concepts and messaging that resonated with target audiences.

Product Manager at AlphaLitical Association

December 1, 2021 - June 1, 2022

Led product initiatives for the association, coordinating cross-functional teams to define features, timelines, and go-to-market plans.

Social Media Manager at Dentsu Creative Indonesia

December 1, 2022 - October 1, 2025

Managed social media for a portfolio of brands (Aldo, BCA, Mama Lemon, Pedigree, Albusmin, Smirnoff, Guinness, Johnnie Walker), overseeing content, community management, and performance analysis.