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Trilingual (EN/ZH/ES) social media & content specialist helping SMEs grow through strategic content, paid campaigns, and conversion-focused storytelling. I craft engaging posts, manage ads & analytics, and build systems that turn online visibility into real business results.…

arsha573024

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Trilingual (EN/ZH/ES) social media & content specialist helping SMEs grow through strategic content, paid campaigns, and conversion-focused storytelling. I craft engaging posts, manage ads & analytics, and build systems that turn online visibility into real business results.…

Available to hire

Trilingual (EN/ZH/ES) social media & content specialist helping SMEs grow through strategic content, paid campaigns, and conversion-focused storytelling.
I craft engaging posts, manage ads & analytics, and build systems that turn online visibility into real business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Consultant (Industry-Academia Project) at St. Patrick’s Festival Kilkenny

February 1, 2025 - April 1, 2025

Produced 10+ bilingual posts across TikTok, Instagram, and Rednote; audited 4 competitor festivals and built a social media SWOT strategy; boosted attendance by 20% through an Ads optimization plan informed by social insights.

Marketing & Operations Lead (Part-time) at LE LYS TW México

September 1, 2024 - August 1, 2025

Increased monthly revenue by 20% through a full-funnel growth strategy across paid ads, CRM and social media; boosted lead-to-paid conversion rate by 30% by revamping onboarding journeys, automating follow-up emails, and launching referral incentives; improved user satisfaction (NPS) by 15 points via qualitative feedback and user-centric content/community-building; built LE LYS’s marketing operation from 0 to 1, including Meta Ads, email automation, analytics dashboards, and cross-channel content planning.

Digital Content Researcher & Analyst (Capstone Project) at SOLUS Lighting Ireland

February 1, 2024 - July 1, 2025

Increased engagement rate by 2.5× through AI-generated content; conducted market research and data-driven insights (Excel & Python) for SOLUS, an Irish SME; improved creative production efficiency by ~40% by developing the A.I.G.E.N.I.U.S. content framework.

Co-Founder & Marketing Lead at Lilai Ireland

February 1, 2024 - July 1, 2025

Secured partnerships with 6+ Irish language schools within 3 months; built operational workflows (social media landing pages, LINE integration, Google Form funnels, consultation booking); generated 170K+ Reel views and 500+ Instagram followers organically in 3 months; positioned the brand as a trusted advisory with student-first messaging; improved marketing decision-making speed by 15% via weekly stakeholder updates on partnerships and campaign reach.

LATAM Market Customer Support & Operations Specialist at AceKing Group

October 1, 2021 - December 1, 2023

Achieved 99%+ QC satisfaction scores across monthly cycles by resolving purchase-related issues and managing key client accounts via email and chat; created 'Grey List' with policy team and LATAM reps to flag edge cases; reduced abuse report volume by 25% and improved resolution speed by 30% via triage workflows and RCA audits; boosted workflow efficiency by 150% by shortening communication turnaround from 5 days to 2; increased onboarding efficiency by 50% through blended learning and internal training; systematized edge-case moderation with SOPs and onboarding of 5+ new members.