Available to hire
Hi, I’m Arshita Grover, a Paid Social & Digital Marketing Specialist based in Toronto, Canada, with 1.5+ years of hands-on experience executing, optimizing, and reporting on social campaigns across Meta (Facebook & Instagram), Twitter/X, and LinkedIn. I have a strong foundation in social media planning, buying, pacing, and performance analysis, supporting client-facing teams, managing budgets, and delivering ROI-focused insights.
I excel at blending data-driven decision making with creative execution in fast-paced agency environments. I collaborate across strategy and creative teams to test ad copy, formats, and audience segments, build clear reports and dashboards, and ensure quality control and timely delivery across platforms.
Experience Level
Expert
Expert
Expert
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Expert
Language
English
Fluent
French
Beginner
Work Experience
Blogger/Copywriter and Social Platform Strategist at Green Schools Green Future
July 1, 2024 - September 30, 2025Developed and executed content strategies to raise awareness about sustainable education programs. Managed social media accounts across platforms, increasing overall brand awareness by 45% within the first 6 months. Created and scheduled educational blog posts, improving website traffic by 30%. Led a social media content calendar, ensuring consistent content delivery and increasing engagement by 25%.
Social Media Specialist (Freelance Project) at Aura Designs
December 1, 2023 - September 30, 2025Spearheaded SEO integration and optimized the brand's media profile, boosting organic traffic by 40%. Managed the social media following, growing it by 35% through strategic content creation and regular posting. Developed a comprehensive content strategy, leading to a 50% increase in brand visibility. Created engaging content across multiple channels and handled crisis communications to mitigate negative feedback.
Social Media Specialist (Health Care) at The Fobet
August 1, 2023 - September 30, 2025Developed and optimized content for a Psychology Institute, driving a 70% increase in online course enrollments. Enhanced brand development through targeted social campaigns and profile optimization, boosting brand visibility by 50%. Curated and posted engaging content across multiple channels, growing community interaction by 40%. Managed crisis communications to mitigate negative feedback and protect customer relationships.
Digital Marketing Intern at 1Web Lab
February 1, 2023 - September 30, 2025Developed and executed marketing campaigns to drive brand awareness and generate leads. Managed multiple social media platforms, produced engaging content, and ensured seamless campaign execution. Implemented online marketing strategies including email marketing and SEO to improve website traffic and engagement. Collaborated with cross-functional teams to optimize digital marketing efforts, increasing conversion rate by 35%.
Blogger/Copywriter and Social Platform Strategist at Green Schools Green Future
July 31, 2024 - September 30, 2025Developed and executed content strategies to raise awareness about sustainable education programs. Managed social media accounts across platforms, increasing overall brand awareness by 45% within the first 6 months. Created and scheduled educational blog posts, improving website traffic by 30%. Led a social media content calendar, ensuring consistent content delivery and increasing engagement by 25%.
Freelance Social Media Consultant at Aura Designs
December 31, 2023 - September 30, 2025Provided freelance social media support including content creation, strategy development, and multi-channel campaign execution to boost brand visibility for an India-based design firm.
Social Media Specialist at Astro Fobet
August 31, 2023 - September 30, 2025Created and posted engaging content across multiple channels for a healthcare brand, led targeted social campaigns, increased follower base by 60% over 8 months, boosted brand visibility, and achieved a 50% increase in profile visits and interactions.
Digital Marketing Intern at 1Web Lab
February 28, 2023 - September 30, 2025Developed and executed marketing campaigns to drive brand awareness and generate leads. Managed multiple social media platforms, produced engaging content, and ensured seamless campaign execution. Implemented online marketing strategies including email marketing and SEO to boost website traffic and engagement. Collaborated with cross-functional teams to optimize digital marketing efforts, contributing to a 35% increase in conversions.
Blogger/Copywriter and Social Platform Strategist at Green Schools Green Future
July 1, 2024 - September 30, 2025Developed and executed content strategies to raise awareness about sustainable education programs. Managed social media accounts across platforms, increasing overall brand awareness by 45% in the first six months. Created and scheduled educational blog posts, driving a 30% increase in website traffic. Led a social media content calendar to ensure consistent content delivery and boost engagement by 25%.
Social Media Specialist (In Health Care) at Aura Designs, India
December 1, 2023 - September 30, 2025Spearheaded SEO integration, optimizing the brand’s media profile and boosting organic traffic by 40%. Managed and grew the social media following by 35% through strategic content creation and regular postings. Developed a comprehensive content strategy, leading to a 50% increase in engagement across all platforms. Analyzed social media performance metrics, implementing improvements that resulted in a 20% higher reach and interaction rate. Created engaging content for the Astro Fobet brand (psychiatric and astrology), increasing follower base by 60% over 8 months and boosting brand awareness through targeted campaigns, achieving a 50% increase in profile visits and interactions.
Digital Marketing Intern at 1Web Lab, India
February 1, 2023 - September 30, 2025Developed and executed marketing campaigns to drive brand awareness and generate leads. Managed various social media platforms, produced engaging content, and ensured seamless campaign execution. Implemented online marketing strategies, including email marketing and SEO, to enhance website traffic and engagement. Collaborated with cross-functional teams to optimize digital marketing efforts, increasing conversion rates by 35%.
Social Platform Strategist (Blogger) at Green Schools Green Future – Canada
January 1, 2024 - July 1, 2024Developed and implemented integrated social media and content strategies aligned with communication objectives. Analyzed platform performance using Google Analytics and native insights to inform optimization and content planning. Maintained structured content calendars, reporting dashboards, and performance summaries to track engagement and growth. Ensured quality control, accuracy, and on-time execution across platforms.
Social Media Specialist at The Fobet – India
November 1, 2022 - August 1, 2023Planned, executed, and optimized paid and organic social media campaigns across Meta platforms aligned with campaign objectives. Supported campaign budgeting, pacing, and spend tracking using Excel and Google Sheets to ensure efficient delivery. Monitored performance metrics (reach, CTR, engagement, conversions) and implemented optimization strategies to improve ROI. Collaborated with strategy and creative teams to test ad copy, formats, and audience segments through A/B testing. Built weekly and monthly campaign reports summarizing insights, learnings, and next-step recommendations. Managed day-to-day platform execution while maintaining attention to detail and adherence to timelines.
Digital Marketing Intern at Web Lab – India
August 1, 2022 - October 1, 2022Assisted in social media planning and buying for client campaigns across Meta and LinkedIn platforms. Supported campaign setup, audience targeting, ad traffic, and keyword research. Tracked campaign pacing and performance, flagging optimization opportunities to senior team members. Prepared campaign performance reports using Excel, highlighting trends, benchmarks, and insights. Conducted competitor and platform research to support media planning and execution.
Education
Post-Graduate Certificate in Digital & Content Marketing at York University
January 1, 2024 - January 1, 2025Graduate Certificate in Marketing Management at Centennial College
January 1, 2023 - January 1, 2024Bachelor’s Degree in Marketing Management at Indraprastha University
January 1, 2019 - January 1, 2022Post-Graduate Certificate in Digital & Content Marketing at York University
January 1, 2024 - December 31, 2025Graduate Certificate in Marketing Management at Centennial College
January 1, 2023 - December 31, 2024Bachelor’s Degree in Marketing Management at Indraprastha University
January 1, 2019 - December 31, 2022Post-Graduate Certificate in Digital & Content Marketing at York University, Canada
January 1, 2024 - January 1, 2025Graduate Certificate in Marketing Management at Centennial College, Canada
January 1, 2023 - January 1, 2024Bachelor’s Degree in Marketing Management at Indraprastha University
January 1, 2019 - January 1, 2022Post-Graduate Certificate, Digital & Content Marketing at York University
January 1, 2024 - January 1, 2025Graduate Certificate, Marketing Management at Centennial College
January 1, 2023 - January 1, 2024Bachelor’s Degree, Marketing Management at Indraprastha University
January 1, 2019 - January 1, 2022Qualifications
Social Media Marketing Certification
January 11, 2030 - September 30, 2025Content Marketing Certification (HubSpot)
January 11, 2030 - September 30, 2025Google Analytics Certification
January 11, 2030 - September 30, 2025Google Ads Search Certification
January 11, 2030 - September 30, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 30, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 30, 2025Social Media Marketing Certification
January 11, 2030 - September 30, 2025Content Marketing Certification (HubSpot)
January 11, 2030 - September 30, 2025Google Analytics Certification
January 11, 2030 - September 30, 2025Google Ads Certification (Search)
January 11, 2030 - September 30, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 30, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 30, 2025Social Media Marketing Certification
January 11, 2030 - September 30, 2025Content Marketing Certification (HubSpot)
January 11, 2030 - September 30, 2025Google Analytics Certification
January 11, 2030 - September 30, 2025Google Ads Search Certification
January 11, 2030 - September 30, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 30, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 30, 2025Google Ads Search Certification
January 11, 2030 - January 13, 2026Google Analytics Certification
January 11, 2030 - January 13, 2026Meta Certification
January 11, 2030 - January 13, 2026HubSpot Content Marketing Certification
January 11, 2030 - January 13, 2026Industry Experience
Education, Healthcare, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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