I am a results-driven Performance Marketing Manager with over 8 years of experience in business development, team leadership, and paid media. My passion lies in driving measurable revenue growth and building high-performing teams. I thrive in data-driven environments and love translating insights into impactful strategies.

Arslan Rashid

I am a results-driven Performance Marketing Manager with over 8 years of experience in business development, team leadership, and paid media. My passion lies in driving measurable revenue growth and building high-performing teams. I thrive in data-driven environments and love translating insights into impactful strategies.

Available to hire

I am a results-driven Performance Marketing Manager with over 8 years of experience in business development, team leadership, and paid media. My passion lies in driving measurable revenue growth and building high-performing teams. I thrive in data-driven environments and love translating insights into impactful strategies.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Senior Business Development Manager at Senarios Pvt. Ltd.
December 1, 2017 - June 30, 2019
Developed a comprehensive sales process, established a robust customer pipeline, drove service adoption and business growth. Managed business analysis activities, gathering and documenting client requirements to ensure alignment with project goals and deliverables. Created detailed proposals and technical requirement documents, effectively communicating project scope and objectives to clients. Acted as the primary liaison between the technical team and clients, ensuring seamless communication and translation of client needs into actionable tasks. Oversaw successful delivery of client projects, ensuring they were completed on time, within scope, and to high quality standards. Identified new business opportunities, contributing to revenue growth and market expansion. Provided strategic insights and recommendations to clients to help optimize operations.
Business Development Manager at Senarios Pvt. Ltd.
July 1, 2019 - December 31, 2021
Developed a comprehensive sales process, established a robust customer pipeline, drove service adoption and business growth. Managed business analysis activities, gathering and documenting client requirements to ensure alignment with project goals and deliverables. Created detailed proposals and technical requirement documents, effectively communicating project scope and objectives to clients. Acted as the primary liaison between the technical team and clients, ensuring seamless communication and translation of client needs into actionable tasks. Oversaw successful delivery of client projects, ensuring they were completed on time, within scope, and to high quality standards. Identified new business opportunities, contributing to revenue growth and market expansion. Provided strategic insights and recommendations to clients, helping optimize operations.
Sr. Sales Advisor at Concentrix Malaysia
January 1, 2025 - Present
Promoted to Sr. Sales Advisor within 6 months by achieving 100% of monthly sales targets and managing 15+ high-value client accounts with ad spend exceeding USD 50,000. Managed $1M+ in Meta ad spend with a consistent 4x–7x ROAS across various industries.
Business Manager at ZAM Studios Pvt. Ltd.
January 1, 2022 - January 1, 2025
Built and led a 12-person marketing team, driving a 35% year-on-year increase in revenue and establishing the digital marketing department, improving organic traffic by 60%. Maintained a 90%+ client retention rate.

Education

Bachelor of Science in Business Administration at Lancaster University
January 1, 2022 - March 25, 2026
Master of Business Administration (MBA) - Marketing at University of Punjab
January 1, 2019 - January 1, 2021
Bachelor of Science in Business Administration at Lancaster University
January 1, 2013 - January 1, 2017

Qualifications

Meta Certified Digital Marketing Associate
January 1, 2024 - May 6, 2026
Meta Certified Media Planning Professional
January 1, 2024 - May 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction