I'm Katharina Theresa Mayr, a senior graphic designer and art director based in Innsbruck, Austria, with over a decade of experience shaping brands, logos, print media, and digital campaigns for clients in Tyrol, Austria and South Tyrol, Italy. I combine corporate identity work with interdisciplinary artistic practice to create open, human-centered design solutions, often leading teams and workshops from concept to realization. In addition to my design work, I am a multidisciplinary artist and yoga teacher. I explore the intersection of art and design through projects like MEET ME AT THE LAUNDRETTE, the Alchemilla Women's Calendar 2023, and site-specific exhibitions at Fortezza and Museion. I also develop experimental workshop formats such as Yoga at the Gallery, bringing together movement, space, and creativity in exhibition contexts.

Katharina Theresa Mayr

I'm Katharina Theresa Mayr, a senior graphic designer and art director based in Innsbruck, Austria, with over a decade of experience shaping brands, logos, print media, and digital campaigns for clients in Tyrol, Austria and South Tyrol, Italy. I combine corporate identity work with interdisciplinary artistic practice to create open, human-centered design solutions, often leading teams and workshops from concept to realization. In addition to my design work, I am a multidisciplinary artist and yoga teacher. I explore the intersection of art and design through projects like MEET ME AT THE LAUNDRETTE, the Alchemilla Women's Calendar 2023, and site-specific exhibitions at Fortezza and Museion. I also develop experimental workshop formats such as Yoga at the Gallery, bringing together movement, space, and creativity in exhibition contexts.

Available to hire

I’m Katharina Theresa Mayr, a senior graphic designer and art director based in Innsbruck, Austria, with over a decade of experience shaping brands, logos, print media, and digital campaigns for clients in Tyrol, Austria and South Tyrol, Italy. I combine corporate identity work with interdisciplinary artistic practice to create open, human-centered design solutions, often leading teams and workshops from concept to realization.

In addition to my design work, I am a multidisciplinary artist and yoga teacher. I explore the intersection of art and design through projects like MEET ME AT THE LAUNDRETTE, the Alchemilla Women’s Calendar 2023, and site-specific exhibitions at Fortezza and Museion. I also develop experimental workshop formats such as Yoga at the Gallery, bringing together movement, space, and creativity in exhibition contexts.

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Language

German
Fluent
English
Fluent
Italian
Advanced
French
Beginner

Work Experience

Senior Graphic Designer and Art Director at comdesign.net gmbh Werbeagentur
January 1, 2012 - December 31, 2025
Responsible for end-to-end design projects, branding, logos, print media, and web design; leads creative workshops, supervises team, and communicates with clients; develops branding strategies and visual signage, and interdisciplinary projects bridging art practice and design.
Freelance Artist at Self-employed
January 1, 2018 - Present
Independent artist focused on conceptual and interdisciplinary art; collaborates with galleries and institutions; develops self-initiated projects and exhibitions.
Yoga Teacher
January 1, 2022 - Present
Yoga teacher practicing Prana Vinyasa; conducts classes and workshops.
Artist Assistant at Karin Welponer
January 1, 2019 - December 31, 2020
Data security, data structure (archiving) support; contributed to workshop preparation and archival work.
Senior Graphic Designer and Art Director at comdesign.net gmbh Werbeagentur / Alexander Prachensky and freelance activity
January 1, 2012 - Present
My professional experience includes the development and implementation of design projects from initial concept to final realization, team supervision and management, and direct client communication. My focus lies on developing branding strategies for new and established companies, designing logos, print media, and web design, as well as planning and executing campaigns in alignment with corporate identity—often with an open, artistic approach. Further responsibilities included the development of wayfinding systems and visual signage, independent conceptual work, and leading creative workshops, enabling the interdisciplinary connection between my artistic practice and the design field.
Freelance Artist
January 1, 2018 - Present
Freelance artist active in Tyrol, Austria & South Tyrol, Italy.
Artist Assistant at Karin Welponer (South Tyrol)
January 1, 2019 - December 31, 2020
Data security, data structure (archiving); workshop with Nkanga van Dongen Otobong Edet 2019 + 2020; Free University of Bozen-Bolzano, South Tyrol, Italy

Education

Bachelor of Arts at Free University of Bolzano
October 1, 2019 - June 1, 2021
Major in Design and Art
Diplom in Kunsthandwerk & Objektdesign at College GFS Kramsach, Austria
January 1, 2009 - October 1, 2011
Master in Design and Art – Critical Creative Practices at Free University of Bozen-Bolzano
January 11, 2030 - February 19, 2026
Bachelor / Laurea in Design and Art – focus on Art at Free University of Bozen-Bolzano
January 1, 2019 - December 31, 2021
Diploma in Arts and Artsanery & Object Design at College GFS Kramsach
January 1, 2009 - December 31, 2011
Master in Design and Art – Critical Creative Practices at Free University of Bozen-Bolzano
January 11, 2030 - February 19, 2026
Bachelor / Laurea in Design and Art at Free University of Bozen-Bolzano
January 1, 2019 - January 1, 2021
Diploma in Arts and Artsanery & Object Design at College GFS Kramsach
January 1, 2009 - January 1, 2011

Qualifications

Yoga Teacher Training: Prana Vinyasa Certification
January 1, 2022 - February 19, 2026
Advanced Trainings: Sringara Prana Vinyasa Certification
January 1, 2023 - February 19, 2026
Advanced Trainings: Shakti Prana Vinyasa Certification
January 1, 2023 - February 19, 2026
Yoga Teacher Training: Prana Vinyasa Certification
January 1, 2022 - February 19, 2026
Sringara Prana Vinyasa Certification
January 1, 2023 - February 19, 2026
Shakti Prana Vinyasa Certification
January 1, 2023 - February 19, 2026
Bachelor / Laurea in Design and Art – focus on Art
January 1, 2019 - December 31, 2021
Diploma in Arts and Artsanery & Object Design
January 1, 2009 - December 31, 2011
Master in Design and Art – Critical Creative Practices
January 11, 2030 - February 19, 2026
Yoga Teacher Training: Prana Vinyasa Certification (200 contact hours)
January 1, 2022 - February 19, 2026
Advanced Trainings: Sringara Prana Vinyasa Certification (21 contact hours) and Shakti Prana Vinyasa Certification (30 contact hours)
January 1, 2023 - February 19, 2026
Prana Vinyasa Certification (200 hours)
January 1, 2022 - February 19, 2026
Sringara Prana Vinyasa Certification (21 hours)
January 1, 2023 - February 19, 2026
Shakti Prana Vinyasa Certification (30 hours)
January 1, 2023 - February 19, 2026

Industry Experience

Consumer Goods, Education, Media & Entertainment, Professional Services, Other, Non-Profit Organization