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I'm Gary Castelli, an award-winning Art Director with over 20 years of experience in pharmaceutical and healthcare advertising. I blend creative storytelling with regulatory compliance, delivering campaigns that engage audiences while upholding brand standards. I leverage AI, Adobe Creative Cloud, UX/UI practices, and digital publishing tools to transform complex medical content into clear, impactful visuals across digital and print channels. I've led cross-functional teams in fast-paced agency environments—collaborating with copywriters, scientists, engineers, and clinical reviewers—to produce award-winning work (including Genentech’s LUV Your Skin campaign, a Silver Clio). My projects span brand identity, product pages, and editorial platforms, where I emphasize user-friendly experiences, scalable content architecture, and data-informed optimization.…I'm Gary Castelli, an award-winning Art Director with over 20 years of experience in pharmaceutical and healthcare advertising. I blend creative storytelling with regulatory compliance, delivering campaigns that engage audiences while upholding brand standards. I leverage AI, Adobe Creative Cloud, UX/UI practices, and digital publishing tools to transform complex medical content into clear, impactful visuals across digital and print channels. I've led cross-functional teams in fast-paced agency environments—collaborating with copywriters, scientists, engineers, and clinical reviewers—to produce award-winning work (including Genentech’s LUV Your Skin campaign, a Silver Clio). My projects span brand identity, product pages, and editorial platforms, where I emphasize user-friendly experiences, scalable content architecture, and data-informed optimization.

Gary Castelli

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I'm Gary Castelli, an award-winning Art Director with over 20 years of experience in pharmaceutical and healthcare advertising. I blend creative storytelling with regulatory compliance, delivering campaigns that engage audiences while upholding brand standards. I leverage AI, Adobe Creative Cloud, UX/UI practices, and digital publishing tools to transform complex medical content into clear, impactful visuals across digital and print channels. I've led cross-functional teams in fast-paced agency environments—collaborating with copywriters, scientists, engineers, and clinical reviewers—to produce award-winning work (including Genentech’s LUV Your Skin campaign, a Silver Clio). My projects span brand identity, product pages, and editorial platforms, where I emphasize user-friendly experiences, scalable content architecture, and data-informed optimization.…I'm Gary Castelli, an award-winning Art Director with over 20 years of experience in pharmaceutical and healthcare advertising. I blend creative storytelling with regulatory compliance, delivering campaigns that engage audiences while upholding brand standards. I leverage AI, Adobe Creative Cloud, UX/UI practices, and digital publishing tools to transform complex medical content into clear, impactful visuals across digital and print channels. I've led cross-functional teams in fast-paced agency environments—collaborating with copywriters, scientists, engineers, and clinical reviewers—to produce award-winning work (including Genentech’s LUV Your Skin campaign, a Silver Clio). My projects span brand identity, product pages, and editorial platforms, where I emphasize user-friendly experiences, scalable content architecture, and data-informed optimization.

Available to hire

I’m Gary Castelli, an award-winning Art Director with over 20 years of experience in pharmaceutical and healthcare advertising. I blend creative storytelling with regulatory compliance, delivering campaigns that engage audiences while upholding brand standards. I leverage AI, Adobe Creative Cloud, UX/UI practices, and digital publishing tools to transform complex medical content into clear, impactful visuals across digital and print channels.

I’ve led cross-functional teams in fast-paced agency environments—collaborating with copywriters, scientists, engineers, and clinical reviewers—to produce award-winning work (including Genentech’s LUV Your Skin campaign, a Silver Clio). My projects span brand identity, product pages, and editorial platforms, where I emphasize user-friendly experiences, scalable content architecture, and data-informed optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Designer at Cella

January 1, 2023 - January 1, 2025

Produced content aligned with Cella’s brand and legal guidelines, using InDesign, Photoshop, PowerPoint, AI, and Blender. Led strategic communication initiatives, coordinating digital and print deliverables across global remote teams in collaboration with copywriters, scientists, and engineers.

Senior Art Director - Branding and Digital Publishing

January 1, 2018 - January 1, 2022

Led UX and art direction for a digital magazine platform, designing the brand identity, logo, and website to showcase curated illustration, photography, and visual inspiration. Used InDesign and Adobe Digital Publishing tools to ensure an engaging online reading experience. Incorporated video into digital publishing layouts using After Effects. Designed wireframes and high-fidelity mockups in Figma for the Lancôme product page redesign, delivering a cleaner, more intuitive user experience aligned with established UX/UI best practices and brand functionality. Boosted XportMag.com to 145k monthly impressions and 1,050 organic clicks by analyzing Search Console data and optimizing titles, metadata, and topical relevance. Strengthened site authority by improving internal link architecture, creating content hubs, and aligning editorial output with Google’s content evaluation criteria. Art-directed and produced editorial content that contributed to 145k monthly impressions and 1,050 organ

Digital Art Supervisor at Omnicom Health Group

January 1, 2012 - January 1, 2017

Created Genentech’s ‘LUV Your Skin’ campaign using UV-reactive signage, earning a Silver Clio Award. Produced FDA-compliant print and digital assets for dermatology, oncology, and immunology brands. Created wireframes and visual strategy for Celgene’s ‘Istodax’ product site, increasing HCP interaction and brand clarity. Collaborated closely with copywriters, UX teams, and medical/legal review stakeholders.